Celebrity endorsement advertisement
1. Small agents make small profits and cannot be sold out. Why? The most "reliable" method is to keep it for use.
Agents are classified, such as the general agent, first-level agent, second-level agent, and third-level agent.
Proxy Sweet said: "When I first acted as an agent, I tried it. The worst result was that the mask could not be sold or used by myself, you can either share it with friends or relatives."
Many people have this mentality when acting as agents, which is also the main reason why the general agent is very willing to develop subordinate agents without restriction, rather than worrying about the profit being divided. Agents of different levels have different prices. The lower the level, the higher the price. Xiao Bai has been doing micro-Commerce for almost two years and has already become the general agent of a certain brand mask. She said: "When we develop our agents, we sell things in itself, but the profits are not as much as they sell to customers directly. However, agents generally sell goods, but they are just consumers of another identity, the higher the end, the more likely it is to make money. The lower the end, the more likely it is to become a mandatory consumer."
Xiao Bai calculated such an account for reporters:
"The cost of a single box I purchased is 50 yuan. I will sell it to the first-level agent at the price of 60 yuan, telling him that the price for selling it to the customer is 298 yuan, but I need to purchase 10 boxes of goods. It is not easy for the first-level generation to sell all these masks. He will develop a second-level agent to deliver goods at the price of 80 yuan, and he only needs to deliver 7 boxes of goods. In this case, my profit is the biggest, and as the agent level advances, when the agent at the end wants to develop the agent again, the profit margin is very small, he can only do retail. Retail is clearly not sold in minutes, but it is good that there are not many goods in your hands, and you can keep the rest for use ." "Sometimes, if someone wants to become an agent, the superior agent will ask him to buy a part of the goods for experience. In fact, this is a disguised sales, he thought he was the boss."
Therefore, when a real consumer has not yet appeared, a large number of goods have been sold. This is a pleasure for the manufacturers and their superiors.
2. What should I do if lower-level agents cannot be sold? The brand can be changed at any time.
Then there will be a problem, and the lower-level agents will not purchase goods if they cannot be sold out. This will turn into a hammer sale. How can this problem be solved?
Xiao Bai smiled and said, "how simple it is! Change the packaging. The team is all ready-made, just change the brand, and the rest do not need to be changed. Why are most of the masks sold by WeChat sellers not famous? It is because a brand is gone, so I can change the brand and try again. If I cannot do it again, I will change the name. However, the nature of the product has not changed. What is it, and what is it now ."
In this process, most manufacturers and general agents are not thinking about how to push masks to the market and expand the brand's influence. Instead, they are using the idea of making a fortune in WeChat, without knowing it, they have changed from ambitious sellers to real users. "After a lot of people have been acting as agents for a period of time, they will tell me that goods are not sold well and cannot make any money. At this time, I will take the initiative to tell him, to recruit agents and some methods to recruit agents. At least in my opinion, 80% of the goods are actually in the hands of agents ."
Micro-commerce creates a hot business atmosphere.
3. How can I convince people that their products are very popular? Create a hot business atmosphere for everyone to buy
The reporter found a lot of photos of express delivery and goods in the circle of friends of some micro-businesses. The popularity was surprising. Then, the reporter sent these pictures to a health care agent, as soon as she looked at these pictures, she realized what was going on.
"These images mainly come from three ways. One is PS, which is to download some images online, PS, and fill in your own LOGO. The other is to buy a lot of paper boxes and block them before taking photos. You can decide how much you want to buy. The express order is the first one to be written, and the rest is blank, stacked together to take photos, how much to take. The last one is that both the product and the express delivery form are true, but they are all the goods and documents of the manufacturer, not the products of a specific agent ."
In addition, many masks and cosmetics are fake photos of celebrity endorsements. Youyou said: "You just need to blur the photos, add the LOGO, or make the effect a little old. If you want to use a celebrity endorsement, you can use a photo of the star. Who knows who the real spokesperson is ?"
4. How can we arouse people's desire to buy? Take the chicken soup line to fight hard
Not only do I have to spend a lot of time making pictures, but I told reporters that the current WeChat business is no longer simply making commodity information, but changing the chicken soup line.
Ms. Sun, who works in the oil field, will see some inspirational advertisements every day. She said, "in the morning, she got up and opened WeChat. There were such advertisements in the circle of friends. For a while, I really feel that my life is not refined at all. If I do not apply the mask for maintenance, it seems that I am not a woman."
Youyou added this text to a picture of a recruitment agent: "There are no ugly women in the world, only lazy women. There are only a few places left. Join us now, sister. I will not only take you to make money together, but also change your life's fate! Who said women can only be housewives !"
"Don't ask me how much I can earn. When you ask this sentence, your thoughts are still at the stage of working for others. I am just your repository and how much I can earn, how much do you want to earn!" Such a famous saying on WeChat is even more common.
According to Youyou, these advertisements take the chicken soup line, but they are in psychological warfare, allowing customers to follow suit for purchase.
Dialog:
Why do you like "generation" micro-businesses?
Why do so many people like micro-Commerce agents? Reporters and a snack agent Lu Tong, a bag agent Wei, a skin care agent Xia discussed this issue.
Reporter: I am a micro-Commerce Agent. What fields will we focus on?
Wei: what we do is products closely related to everyone's life, such as bags, clothes, and cosmetics are the favorite products of WeChat, especially masks. Women love beauty, and they are willing to invest in themselves. We can also make profits.
Lia: Yes, but what's more important than daily necessities is consumables, like masks. It may take four or five times a week, or even some people apply masks every day to sell well. In addition, female also enjoys making friends, and they will help us expand publicity.
Reporter: I found that people engaged in micro-Commerce generally work part-time jobs. Is that true?
Maria: at least all my friends who are doing micro-businesses are working part-time. None of them work full-time. On the one hand, derivative companies want to earn some pocket money for themselves, and on the other hand, they don't want to affect their jobs.
Xin Tong: I go to work normally every day. When I have time, I will send a circle of friends. If someone asks me, I only need to reply to it on WeChat. No interview is required, you don't need to keep yourself in the store every day like opening a physical store. Even if you open a shop on Taobao, you have to keep yourself in front of your computer. These are not what office workers can do, and WeChat does not have this problem.
Slight: I am determined not to do anything for micro-Commerce by myself, because I have no energy at all. Some friends around me made their own cakes and sold them on WeChat. Seeing her getting tired and dying every day, I swear I would never do this. I just want to make some small money.
Reporter: Is this the reason why everyone is willing to act as a WeChat agent?
Slight: On the one hand. There is also a low threshold for doing micro-Commerce agents, as long as you send a circle of friends, you can do it, the photos are sent from home, it is estimated that primary school students can do.
Maria: The agents for micro-commerce are generally students, housewives, and office workers. It is seldom said that professionals are doing micro-commerce. Yan Tong: in fact, I think the best part of us is that we can be "willful ". Sometimes I don't want to reply to the customer, and I will say, "you have set this mask to be very popular. This batch has been sold out. When the next batch of goods arrives, I will inform you immediately ." You will also often see "Sorry, all the masks are sold out. If you want to book them, please place an order! It will arrive in two days. "Some of these statuses are false. However, such a statement will not only allow customers to run tickets, but will even attract some customers. Because there is no physical store, customers do not know the truth, it will really think that the goods have become popular to the extent that they cannot be ordered, but instead stimulate the desire to buy. On the contrary, if you open a physical store, you cannot do this.
Public comments: Micro-Commerce agents make me happy and make me worry
As a new way of marketing, WeChat marketing has brought huge profits to many micro-businesses, but after a short carnival, we should be more rational to see the various problems.
So how does the common public comment on WeChat marketing? The following are several different ideas.
"Mother-to-be" Ms. Li: WeChat shopping is a fresh and convenient way to shop. Ms. Li, a 32-year-old, lives in the Ginza pin near shinmart, Dongfeng new village. Since she was pregnant, she became a key protection object for her stay at home, and shopping on WeChat became her main shopping method.
Ms. Li said: "I always think that all people on WeChat are friends of their own, or they are friends of friends. Things should be more secure than on Taobao. Now, I don't want to go out to the supermarket or anything. Everything is bought on WeChat and delivered to my home via express delivery. I think it is very convenient, as long as I have a mobile phone, you can buy anything you want, so I like this shopping method."
Han Xue, a post-90s college student: He especially enjoys personalized fresh products and ideas.
"After 90" Han Xue is a sophomore at Northeast Petroleum University. In her eyes, all the micro-businesses on the mobile phone add up to a large mall.
"The cost of rent and labor is saved. In the WeChat circle, everyone is a small boss. On WeChat, there are also many innovative and personalized products, including lipsticks made by yourself, creative cakes made by yourself, and items transformed by old clothes, it makes me feel fresh products and ideas in every corner of the world without leaving home. I like them very much." Han Xue told reporters that she spent an average of three hours a day browsing WeChat ads.
Mr. Li and his wife: WeChat ads are often flushed and may be cheated.
Many of Mr. Li's friends are engaged in micro-commerce. "Last night, I deleted all my advertising friends. It turns out that all my friends in the circle of friends are commodities. Sometimes I feel that I am browsing the product website."
Mr. Li's lover has become an annoying situation for micro-commerce. Two days ago, she purchased a new ADIDAS sports suit on WeChat and found it to be fake after Mail. However, when she was looking for a seller, she knew that the other party had hacked her. No way, she had to lose money.
Ms. Wang: add friends to prevent attacks
Ms. Wang, who lives in ben'er community in Hulu district, is very angry. "Two days ago, I found a private letter sent by someone who claimed to be my school girl. I added her to WeChat, and later found that all she sent was information about selling cosmetics, and I didn't care. Who knows, it wasn't long before I saw an identical piece of information in my Renren account. I realized that I was cheated ." Ms. Wang hacked the man and said she would not add strangers as friends.
All right, the above information is all the content of "demystifying WeChat business story: Is the proxy on the Internet so popular?". You can see friends here, I believe that everyone is very clear now. Today's online media is filled with a variety of similar network information. You must pay more attention and do not judge it by your supervisor, be sure to learn more.
