Rich original content is the key to website construction and optimization

For website construction and website optimization, "content is king" seems to be the eternal truth. Literally, the content of the king is to emphasize that the site must have content, there is quality and content of the site can be called the King. The author was very puzzled, why some universities and the government's Web site weight is so high, even once blindly believe that the search engine more value education and government websites. After careful comparison analysis, is the government and the Education website, also has many stations ages all very many years, the weight and the rank is still not good. And some sites are very close to the top, the nature of the search engine to give the weight must be very high. The real key is the original, is the quality and rich original content played a role.

The school and the government in general every day will be a lot of news points, and because of its own particularity, the vast majority of content can only be original. Let's take a look at the government websites, especially the websites of some provincial capitals, and how much to publish each day. And rich, high-quality, original content is the search engine's dream. Look again, part in order to optimize the content for the ranking of some sites, many sites or reproduced replication has been nearly indexed by the content of search engines, or the replacement of the title, adjust the order of the paragraph false original. Even if there are some original content, but also empty, three-paragraph or even only a paragraph of the article is not a few. Such a deception search engine, if the weight of the site up to the rankings, itself is a good quality of other sites an unfair treatment. How to understand "content is king"? It is the only way to enrich the content of the website with perseverance.

　One, unique original content is the key

Content is the soul of the site, a site missing content is undoubtedly missing the soul, and a Web site by the east of the pseudo original to maintain rankings, it can be likened to the soul of dirty and sick. So to the site by the search engine value, the first thing to do is to adhere to the unique original content to meet the search engine. Some people may hold different opinions, even through search engines to find a lot of sites, content is not how much or even many are copied, but the ranking is very close to the front. Indeed, the search engine is also a pile of procedures, mechanical algorithms are often not perfect, but also for you to optimize the opportunity to cheat. However, we can observe the ranking has been very stable in front of those sites, is not the content is very rich? And those who cheat on the site to get the rankings, a period of time then silently be punished.

Not all content, can enhance the weight of the site, a site always have a need to express the theme. and original content is need to revolve around this topic unfolds, the east a hammer West a mallet of the Hu to struggle to mess together only will backfire. If your site is the theme of site building, then the content of the site should be around the center to write, you can write the site to build some of the related content, such as the Internet, such as domain names, hosts, mailboxes and so on. But if the site construction as the theme of the site, but released a lot of things such as economic, science and technology and other irrelevant content, is undoubtedly the composition ran a problem, and then the hard work of the original will not have too much results, let alone ranked up.

　Second, perseverance is the only way to become king

Three days dozen fishing two days, not a beginning end is the site optimization of the taboo, but also a lot of website construction and website optimization practitioners easily overlooked. Before the author "Spring Festival into the site optimization curve overtaking the best opportunity," which is to show that the Spring Festival holiday many companies have suspended the content of the original and link building, and this time if you can continue to update the site every day, adhere to link building will undoubtedly win the search engine goodwill, especially this time, The site can be kept up to date with high quality content every day. Continuous updating of the site, will allow the search spider to develop a regular crawling site habit, if the spider every time to come to the search engine to bring high-quality content, then there is no reason not to visit your site often.

Site snapshot update frequently or not, just reflect the weight of a website is an important reference basis. Snapshots are often updated the search spider in frequent visit your website, also shows that the content of the site is often updated, included in the page snapshots are constantly updated. and unbalanced update responsibility search spiders are at a loss, even for a long time not crawling your site. Even if the search spider still adhere to your site, if every time is empty-handed, search engines will also think your site quality is not high, lack of update maintenance. The second point of view of the king is that the update must be regular and stable, as long as you can continue to update, even once one or two can awaken the search engine to your site's attention.

　Third, follow the Law website optimization Haste makes waste

Violation of the objective law is bound to be the corresponding punishment, Web site optimization is the same reason. Due to time and experience constraints, some website construction companies and site optimization staff, happy time can update four or five or even more than 10 content, busy times may not update the site for several weeks. But ignore the speed is not up to the truth, more part of the evil thoughts of the website optimization staff, the use of false original tools a mass update content, and the site ranking is declining. Original content and site optimization should be gradual, adhere to the direction of efforts, but can not expect to sprint to the end, or very likely not yet to the end has been physically exhausted.

Follow the law is in the website construction and website optimization process, in enriching the website content and constructs the website link the process, as far as possible trend true nature. In the original content, the intention to write some valuable quality of the article is uninterrupted, balanced release to their own website. Website optimization process, do not think through the black Hat method, attempt to deceive the search engine, to know relatively a person alone, search engine Company's technical personnel but a powerful army, and all are people strong Ma Zhuang.

Content of the site is not only the soul of the site, but also flesh and blood even plump plump website. "Content is king" The content not only needs to face the search engine, but also needs the visitor, provides the real useful information for the visitor. If a Web site is favored by viewers, nature will also be more concerned about the search engine, because the search engine's intention is to make users more convenient and efficient search to their own needs, the development direction of the search engine is increasingly humanized intelligence. This article by the professional Shanghai website Construction production company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration viewpoint Original, more splendid content we will continue to launch.