Savage Innovation Series Loss of user experience is the Doom

There are methods, ambition, more understanding of the local, more ferocious products, more robust demand to grasp, "Wild fire, Wind and health," in the silent listen to thunder, incredible big business. This is what I call a savage innovation.

This is based on the local consumption of the company, technology, capital setbacks are not fatal, loss of user experience is a disaster, see how they put the user experience up to the strategic height:

1, any mistakes can be saved, only the loss of the user experience is the extinction. This is the concept of aging, but also about the VANCL (2009 future star 8th) user experience strategy. In fact, many of the old innovations from the user experience on the generosity, or even the money to hit out. The impression is quite deep, although it goes is the cheap route, in the packing box, the packing bag is quite generous. For example, VANCL advocates the user to open the box to try to wear, not satisfied with the refusal of the spot, even after washing through the appearance of quality problems returned. Another example, a short time ago, aging launched the company to cancel 15 yuan freight, to know the average price of VANCL products are more than 100 yuan.

2, however, these are the user experience of the monment (critical moment), it can give the user experience icing on the cake, but not the user experience of the killer. I once thought that vancl to differentiate by designing strategy, now it seems that age will play science and technology card. Relative to the Japanese clothing in the design of a ride on the dust, such as no printing good products, Uniqlo, China's brand design path is indeed a lack of stronger support. Therefore, the technology card is a set of differentiation opportunities, it can also give the user experience more powerful support, such as recently it and a company launched Bra-t women's clothing. Of course, there is a long way to go before technology can be the basis of user experience.

3, "I know more about local consumers." "This is the core of the Diamond Bird (9th place of the 2009 future star)." Diamond Bird founder Xu Xian has been on ebay, but also has the feeling: ebay powerful, but must become half a programmer to use; Taobao early interface is very soil, but early Chinese netizens are mostly rookie, very easy to use. You see how Xu Xian insight into the hearts of Chinese consumers: "Foreign diamond is a man to buy, propose to use, the Chinese marriage drill, women have the right to decide." Diamond mainstream or the pursuit of ' big ', but also in the pursuit of individuality, preferably complete sets of rings, necklaces, earrings have. "4, of course, what impresses me most is its balance between user experience and business."

In fact, there are a lot of people who are good at building user experience but can't achieve business success, the key is this balance kung fu.

On the one hand, diamond birds will play a user experience Card: The company only 5 people, diamond birds in Shanghai temple opened the first experience shop. The 2008 Office Diamond Experience Center in Beijing is close to Cartier, Versace and other international brands, consumers here to buy, more secure. On the other hand, it wants to seek the commercial realization: The experience shop wants to open, but cannot many, one region one or two is enough; personalized customization to tend to standardization, diamond, mosaic technology, style can be selected by consumers, but to be limited to a specific range.