Scenario application: Five steps to differentiate your marketing content

Today, more and more companies are opting to promote their brands on social media, resulting in countless content marketing. However, their content is convergent and the effect is mediocre. How to achieve a differentiated content marketing, and can not simply rely on the "map of the text" form, the following "Content marketing Five Principles", quickly come with the small series of worship to learn, let your brand become the next industry vane !

1. Direct hit target audience

This is a point we often overlook. Although the key to doing content marketing is to make it viral, you should never forget the importance of your target audience. In fact, we need to take the time to figure out what we're writing about and who to look at . What is this group of people interested in? ? What channels are they getting information from? ? What do they believe? ? ... If you can answer these questions, you really know your target audience, and your marketing content will be in the center.

2. real and close to life

If the purpose of your content marketing is to gain attention, then your content must be in dialogue with your audience. This means that your content cannot be written like a fairy tale, and it loses the meaning of marketing messaging. Before writing, you can look at competitor articles, gain insight into the interesting data and ideas of the category, rather than invent a "story" that is not suitable for a company's products or services. Your content can be presented in an exaggerated manner, but be absolutely interesting and distinctive, and worthy of being shared.

3. Image Visualization

This is simple, a picture wins thousands of words. Pictures and videos are visually presented in a way that you don't neglect. Now, people are increasingly using mobile phones to view information on social media, and your content is sliding at their fingertips, with audiences tapping the screen and perhaps reaching marketing goals. Of course, visualization is not just a form of "graphic text". Think about your friend's brush screen sharing case, is it mostly gif and short video ?

4. Integrated Communications

Content marketing on social media is cheaper, easier, and faster. But don't let your content be isolated, it's just a waste of time and no effect. Good content marketing requires not only excellent graphics and copywriting, but also a combination of PR, SEO and advertising strategies. Just as you can't speculate on the whole episode from a series of TV dramas, the isolated content marketing doesn't arouse the audience's participation, it just makes them not understand your content story. Moreover, the creation of content should be the core component of team skills, because it requires the integration of too many different resources of the company.

5. become a part of life

Do content marketing, need to see more, listen to, more insight, more questions, multi-dimensional thinking issues. Good content marketing needs to make the most timely sound, to be associated with the fashion hot culture, because people sometimes not only need help, but also need to enjoy happiness. This is a difficult task, but now many listening and measuring tools allow us to gain unprecedented insight into what consumers like and dislike, and through the right use of this information, they reap a lot.

Scenario Application (Liveapp), developed by the cloud team. It can be said that this mobile marketing approach to the above five points have a good interpretation. As the most popular marketing tool carrier, the scene application based, that is, search-ready, no need to download, more in line with the current user needs. At the same time, scene application highlights a scene, the scene is a real life scene, is the scene we see around, let people easily touch. "Content + scene + Music" presented to the user is a visual, auditory, literary comprehensive feast. In short, in the second half of the year, do not always want to create more content, but to create more distinctive, more accurate content. Make your marketing content unique.

　　

Copyright NOTICE: This article for Bo Master original article, without Bo Master permission not reproduced.

Scenario application: Five steps to differentiate your marketing content