Search engines like but don't necessarily prefer blogs

Please sit down first, because this may be shocking. In fact, search engine optimizer does not necessarily know the full extent of SEO. If you are awake from the shock, I continue my story. It's a game: if we know everything, some of us really think we know everything, but we don't know everything. The rankings of our web sites are messy because of faulty connectivity and relevance, and because of misconceptions about human behavior, this is reflected both by searchers and developers.

Here are some of the mistakes I've calculated in recent years.

　　search engines like blogs

Two years ago, our company began to dabble in blogs. Then there was the sound of "search engines like blogs," so we did research on ourselves. At that time, we do not know what will happen, we hope that the blog can have a direct impact on the enterprise. People will read our posts, quickly see how knowledgeable we are, and then make some suggestions.

Blogs have an impact on businesses, but not as straightforward as we predict. We tracked some of the visits from search engines to blogs to mainstream websites to get feedback. We note that the rankings of major websites are rising due to excellent links from blogs. This is exciting, but it does not produce significant, shocking figures.

In retrospect, blogs played an unexpected role. First, with more than 400 articles, blog to become an excellent knowledge base, we can choose potential customers. If we can determine a random technical problem for a website, at least one article can discuss how it is fixed.

More importantly, identifying, searching, and associating hundreds of of issues and solutions make our work more effective. The benefit of this growing knowledge is that our business is growing, and we can provide better services and products to our existing customers and protect them from long-term relationships.

Do search engines prefer blogs? It's not necessarily. Search engines do not favour content that is replicated from other sources. They don't like blogs that don't interest them, because they don't generate a lot of links from reputable websites. Search engines like the unique, professional, popular content. Whether it is a blog mode, vbulletin and traditional ASP Web site is not much different.

If our blog site traffic has 60% from the search engine, you can say that search engines prefer blogs. But the relationship between blogging and corporate success is not that simple.

　achieve better integration of search and operating systems

A few years ago, I was sure Microsoft would adjust the search market because it dominates the desktop operating system market. This concept originated from early monitoring of web site procedures and experience in the application suite market. As early as the 90 's, Microsoft faced formidable rivals such as WordPerfect, Lotus and Borland. These companies also paid a price because they were unaware that Microsoft would spin the world on the Windows platform.

What I failed to see is that the search engines are different. Google's position in the search market is strong, and it is more secure than the 1993 Lotus in the spreadsheet market. At present, my best theory is to integrate several elements in the short term to overcome Microsoft in the word processing market monopoly. Google's adoption of a non-portal strategy, through search in the media market, its first to realize that search is the most effective means of Internet information recovery, is the mature competitiveness of the browser market.

　　Conclusions

Now, I might be smarter than when I joined the line. But I want to be smarter. Today, I might say, I'm smart enough because I know "I understand the difference" and can honestly tell the difference to the customer.