Seven factors that affect the site's estimated traffic (i)

The estimated flow of the site has a certain guiding significance, so after the keyword research to do is the first to the flow of the estimate, the common estimated flow can be done through tools and experimental methods. These estimates of the flow of the way, although correct, but not completely accurate, because the flow will be affected by all aspects, today this article and everyone summed up in the estimated traffic impact accuracy of the seven factors, due to space is limited, so this article first share the first two, also welcome everyone to correct.

First, tool query impact: The estimated traffic first uses the tool to view the number of searches for the word, but the number of searches provided by these tools is not entirely accurate. The Google Keyword tool shows a number that is clearly the number of searches, but according to many people's statistics, the data is clearly inaccurate, and generally Google gives more searches than the actual number of times. And we often use the Baidu index does not represent the actual number of searches, Baidu official did not say Baidu index refers to the number of searches, is only the degree of attention, and some keywords effective search times far more than the actual effective search times, such as SEO this word, many people search just want to see the rankings of the site. Therefore, if you want to more accurately determine the search flow, but also should do their own comparisons, on the known site of the actual flow of keywords, and Baidu index or Google keyword tools to provide a comparison of the number of searches, to see how much difference, you can more accurately estimate the flow of the same category of keywords.

Second, click-through Impact: we estimate the flow will also see a factor is ranked position, according to the position of different to roughly determine the flow of keywords. This way there is no error, but will be affected by the click Rate, because different industries, users click on the results of different rankings are different, especially Baidu. AOL's leaked data reflects the rankings ' impact on click-through, as shown in the figure:

　　

The picture from the overall response to the rankings will have different clicks, but this click-through is not conclusive, just for an industry or a certain type of keyword is more applicable, the best way to take more samples, and then the different samples to calculate, and finally get a more reliable search rate.

Well, this article first from two aspects and everyone to share the estimated traffic impact factors, respectively, the number of searches and click-through impact. In the next article from the Search engine integrated search, multiple clicks, keyword types, bidding ads, seasonal fluctuations and other aspects to share with you. Today is here, this article from: Beijing seo, url: http://www.seostudy.org/456.html, also welcome reprint, reproduced please retain the copyright, thank you!