Several Rules that programmers must follow when starting a business successfully

Several Rules that programmers must follow when starting a business successfully

I. Speeding entrepreneurship

Rule 1: to start a business, you must prepare for losing money or winning money;

The fastest way to make a lot of money is to become a boss.

There are two possibilities for a boss: making big money and losing money. Today, I want to teach you how to make big money and reduce the risk of losing money.

Boss Rule 2: only by studying the thinking model of the richest man in the world can we achieve double performance;

Today, since we talk about how to make money, especially how to start a business to make money, we must talk about a person who is the richest man in the world, Bill Gates.

Bill Gates, who started his business at the age of 19, has no name. When he was in his thirds, he was able to become the richest man in the world. Therefore, Bill Gates's thinking model and method of doing things must be different from that of General entrepreneurs.

Boss Rule 3: The Key to speeding up a business success is a good vision;

When Fortune magazine and Forbes magazine visited Bill Gates, they asked him: Bill, as the richest man in the world, how did you become the richest man in the world? Only you can tell us the secret to becoming the richest man in the world.

Maybe our goal is not to become the richest man in the world, but by studying the thinking model of the richest man in the world, I believe that we can manage our company and our company, and our performance should be able to multiply a lot.

Bill Gates said: in fact, the reason why I became the richest man in the world is not found by most people except for knowledge, networking, and marketing by Microsoft software companies, the key is vision.

Boss Rule 4: know that not all industries make the same profits;

For the first time, I heard Bill Gates say that he became the richest man in the world because of his good vision, and his heart was not very good. What does this mean? This means that our eyes are not very good. So some people say that Bill Gates is easy to say and have a good eye. What is a clear definition of vision? How can we adjust our vision? At that time, we can look at things as well as you.

2. Good Vision

Bill Gates first had the idea that not all industries make the same amount of money.

Rule 5: Evaluate your industry first;

Not all industries make the same amount of money. The true meaning is that some industries will make money! Therefore, Chinese people often say: male is afraid of wrong choice, and female is afraid of wrong marriage! This is an everlasting truth.

So when we decide to make a career, we should first evaluate the industry to determine whether it is successful or whether it can make a lot of money. Just like Sun Zhengyi, the richest man in Asia, he studied 40 industries before he started his business at the age of twenty-four. He wants to find out which one is the most profitable.

Rule 6: Master trends is more important than master information;

Bill Gates said that his vision basically requires three conditions. Before talking about these three conditions, let's take a look at how good Bill Gates are.

Microsoft's company is named Microsoft in English. Microsoft actually has two words: Micro and soft. What does micro mean? Tiny? This micro actually represents the meaning of microcomputer. It is not just tiny, it is the meaning of microcomputer; what does this soft mean? It is not soft, it represents software, it is the meaning of software, software. That is, the software designed by Microsoft is the software used for tiny computers.

But when Bill Gates started his business at the age of 20 25 years ago, the world's first and most advanced company was IBM. At that time, IBM's President Thomas Watson was once the richest man in the world. A computer owned our entire house 25 years ago. But Bill Gates has seen that 25 years later, there will be a small computer on your desk. So his vision is different from that of others.

Iii. understanding trends

Why does ibm face a failure and then repeat it (it has recently begun to make money again )? The reason is that the company name is not well set. What does I mean? I stands for International, International, B stands for what, business, and business; M stands for machine International Business Machine Company. So who does ibm think its main customers are? Are they all individuals or companies? Company! The company uses big platforms.

But 25 years ago, there was a man in the United States named Steve jabbs who founded an Apple Computer. Apple Computer is called applepc. The true meaning of PC is personal computer. So when he was 24 years old, he once had an asset of up to $0.5 billion. At that time, he was an idol and an object of worship enjoyed by young people in the United States. At that time, Bill Gates didn't even have a door, but 25 years later, Bill Gates was worth more than $60 billion. Of course, gabos is not bad, with more than 1 billion US dollars. Bill Gates worth more than 65 times that of gabos.

Is Bill Gates 65 times smarter than gabos? The answer is impossible, so we can see that Bill Gates has a better vision than gabos.

Bill Gates often said: In the information age, it is not important to master information? In fact, this is not very important. It is more important to grasp future trends!

Rule 7: master the trend to master the biggest trend;

Many people are keeping informed of the information, but Bill Gates, the most profitable entrepreneurs, are keeping abreast of the trend, not only the trend, but also the world's largest trend.

Jabb is familiar with the trend of personal computers, but Bill Gates understands that the software that controls computer hardware is its software, and the software should be a bigger trend. So Bill Gates will become the richest man in the world today, because his vision is different from ours.

4. immediate success

Recently, a company in Japan ranks No. 8 in Fortune 500, ranking first in Japan. Is it Toyota or Honda, the first company in Japan? Or Mitsubishi? Or Panasonic? Or Sony?

In fact, NTT is the first company in Japan. Why haven't many heard of it? Because the success rate of NTT is so fast that you can't listen to it before it is successful, the success speed is as fast as lightning. This NTT has only started its business for ten years. It is already the first in Japan and the eighth in the world. If you start from scratch today and create a business, ten years later, your company's turnover will reach more than 10 billion US Dollars. Can you be called the god of operation? This is incredible!

What does NTT Do? It is a mobile phone. I used to give speeches in Japan two or a half years ago. I saw their NTT mobile phones. I immediately hid the brands I often use (which brands I don't know, as long as my cell phone is taken out and placed next to them, it looks almost as old as an antique. I have seen that NTT phones are smaller than us, and they are more than half the weight of any model we are using now. They can access the Internet, and the price of a mobile phone is only USD 100! I think we should be very clear about how much we can buy on our mobile phone.

The quality is good, the weight is light, the shape is beautiful, and the Internet can be accessed, the price is so low, so NTT relies on such a marketing method, relying on its technology, relying on its innovation, then almost everyone in Japan has an NTT mobile phone.

Therefore, it is better to master the trend than to master the information. A few years ago, the communication industry was a very big trend, and NTT had mastered this trend.

Boss rule 8: it is better to ride on the horse to succeed immediately;

Do you like to eat cake by yourself, or do you want to eat cake by 30 people? Of course. So the average person often has a wrong idea: to see which industry he is engaged in, I will join his industry. This is like seeing a person eat a cake. He has eaten almost nothing. He eats with relish. You said that I am here to join him. What can you only eat him? The rest.

5. Rising Tide

Think about it. If I want you to race against a horse today, who will win? Will the horse win or will you win? Ma! The horse is a healthy horse. If you ride on the horse, who will win? Remember that you are sitting on the horse! The horse will still win, but we are only a little away from the horse, only a little worse. Therefore, to succeed in our business, we do not have to race ourselves against Malaysia. If we are looking for a horse to ride on it and follow the horse, even if it is not more than a horse, at least our success is very close. This method is called instant success!

What is a horse? A horse is like a master of the trend.

Rule 9: the speed of success depends on whether we have the best tools;

Let me ask another question: If you are racing against the world's F-1 Formula racing car, Mike shumaher, whether schmaher will win or you will win? It should be Shu mah. But if I place a bet: you will win the World racing car, Schumer, with a bet of $1 million! Some people say that you are losing money, And shumah' technology is better. But I haven't finished talking about it yet. I want you to drive a Ferrari and drive shumahel to open Santana. Who will win?

Therefore, in the market, the technology is better and the experience is rich. It may not necessarily make a lot of money. When we have the best tools, our success speed is the fastest.

Rule 10 of the Boss: it is the responsibility of the boss to find the best product to operate in Malaysia;

Therefore, if we want to race against a horse, we 'd better find a horse to ride on it. If experience and technology are not as good as shumah', we 'd better drive Ferrari and let others drive Santana.

Therefore, the president of a company is responsible for finding the best products to sell. This is the so-called product horse; or find the best talent to help him work.

6. Winning without war

Rule 11 of the Boss: Find the best person to work for you to succeed immediately;

For example, in the past, the Chicago Bull basketball team found Mike Jordan to help him play the basketball. Three times in a row, the NBA champion, and three more times, the NBA champion, broke for two years. Why is it broken for two years? Because Jordan retired and ran to play baseball. If Jordan was not retired at the time, the Chicago Bulls could have won the NBA championship for eight consecutive years. In the past ten years, if a team can win the NBA championship for eight years, do you think this boss has won the championship?

Rule 12 of the Boss: it is better to cooperate with others than to compete with others;

Therefore, the chairman of a company does not sell the product by himself. It does not matter. He hires top marketing representatives to sell the product. He does not develop the product by himself. It can act as an agent for other products to develop the product. If you can't beat your competitors, you can sit in his car and join him through the strategic alliance.

OK, so there are actually many successful methods, but it is very important to master the trend, especially the biggest trend.

Boss Rule 13: selecting an industry with few competitors means winning the competition;

Second, Bill Gates said, what is a good vision?

I once gave a speech to more than one thousand people in Kuala Lumpur, Malaysia. After the speech, I was excited. He said: Mr Chen, after I have finished your speech today, my life has a great goal and dream. I said: What is your goal? He said: Teacher Chen, I want to become the richest man in the world!

As soon as I heard, wow, Mr. so-and-so, I know that my incentive work is good, but I don't know how much I can inspire your dream after two hours. I said: Excuse me, what industry are you engaged in? He said: I am engaged in beauty care products. I said: is this beauty care product the biggest trend in the future? He said: beauty care products are always a trend because everyone loves beauty. I said, good, is it the biggest trend? He said: No. I said: Where do you sell your beauty products? He said: Mr Chen is in Kuala Lumpur, Malaysia. I said: this gentleman, please think about it. Suppose there is a earth here. OK, there is a earth here. How big is Malaysia occupying the whole earth?

7. Become the first brand

His face suddenly turned a little green. He said: It's not very big, it's probably so big.

What does Kuala Lumpur account for in Malaysia? His face turned green. He said: this is probably the case, Mr Chen. I said: How many people are selling skin care products and Beauty Care Products in Kuala Lumpur, Malaysia? He said: there are hundreds of teachers, Mr Chen. I said: Now it's so small. If the world is so big, you only share such a small market, will this gentleman become the richest man in the world? He said: Of course not.

I will ask you another question: how many people in the world use computers? Hundreds of millions of people, 90% of them using Bill Gates's Windows software. In the next year 35 S, more people around the world will use computers. When the world's computer users reach several billion, 90% will use Microsoft software again. So Bill Gates earned $10 billion. Does it rely on hard work? Is it through sales promotion? Or did he capture the world's largest trend 25 years ago?

Therefore, it is better to ride a good car and ride a good horse with good technology and rich experience.

So it is very important to find a horse or a car to pick up a ride.

Bill Gates said that the third definition is: the world's first software company is Microsoft; the world's first Cola is coca-cola; the world's first top business computer is IBM, which is usually the first, it is easy to become the first brand.

Do you like to eat cake by yourself, or do you want to eat cake by 30 people? Of course. So the average person often has a wrong idea: to see which industry he is engaged in, I will join his industry. This is like seeing a person eat a cake. He has eaten almost nothing. He eats with relish. You said that I am here to join him. What can you only eat him? The rest.

8. Competitors

Therefore, if you have a good vision, you must first engage in that industry, first create a company, and choose an industry with few competitors. Sun Tzu's Art of War talks about the highest realm of an enterprise and the highest strategy of Art of War.

How can we win without fighting? That is, how do you eat this cake when you have no competitors and no one scores you? It's actually yours.

Rule 14: three major visions: big trends, large markets, and few competitors;

To sum up the definition of a good vision, there are three points: first, we need to master the biggest trend; second, we need to have a large market, so we can't just eat one point. OK, of course, we are all in China, and the Chinese market is very large. This means that you are not only in your city, for example, you can't just create your company in Kunming, not just in Shenzhen, you can't just in Dalian, not just in Shanghai, not just in Suzhou ......, We must expand our business to a national scale. The third is to engage in industries with fewer competitors and the better;

Therefore, if you grasp these three points, in fact, you are getting closer and closer to success.

Rule 15 of the Boss: an industry with a huge space for future growth;

In addition to these three points, when we are engaged in an industry, we also need to study whether there are many or few customers currently using it.

For example, if you want to invest money in a company today, will you invest money in Coca-Cola? Will it or not?

Let's first ask, is drinking cola the biggest trend in the future? Is the cola market a global market? This is good; how are Cola's competitors? In terms of cola, not too many drinks. In fact, all drinks are Cola's competitors, but Cola's main competitors are actually not too many. But how many people in the world are drinking Coca-Cola or Pepsi? How many people are there? Countless! It indicates that his future growth space is relatively small. So when we put our money in this company today, in fact, it is stable, but there will be no large recovery.

At that time, I fantasized about it. If we could sell a VCD for 10 US dollars, it would be impossible. It could be 10 RMB. If we could sell 10 US dollars, he could sell 70 million sets of Windows 95 in three months, indicating that 0.7 billion sets of our VCD would need to be sold in three months. There are only 1.3 billion people in China, and more than half of them have been used. This is why Bill Gates became the richest man in the world.

9. World-class Enterprises

For example, is McDonald's a world-class enterprise? Yes; does it have a global market? Yes. But is eating hamburger the biggest trend in the future? No; McDonald's competitors, I .e. those fast-food shops, basically follow certain trends, but what is their customer volume? It is too big.

Therefore, we do not only need to find the biggest trend, but also have a global market. We need not only to do industries with few competitors, but also industries with fewer customers.

Currently, there are not many customers, but there will be more customers in the future. Currently, customers are using less frequently, but in the future they will use more frequently. Looking for such an industry to operate, it is like opening a Ferrari, or start a Porsche. In this way, we can make sure that our success is always a little faster than others.

Rule 16: A large volume is the key to getting rich;

How can an enterprise really make big money? Let's take a look. When talking about making big money, we must study who is the richest man in the world. Of course, the richest man in the world is still the one we admire and worship, and the one we hate very much is Bill Gates.

This Bill Gates has developed a set of computer software called Windows 95 a few years ago ). At that time, within three months, Bill Gates and their company sold 100 million sets of Windows 95, with a retail price of US dollars. Incredible, there was such a big sales volume in just three months!

At that time, I fantasized about it. If we could sell a VCD for 10 US dollars, it would be impossible. It could be 10 RMB. If we could sell 10 US dollars, he could sell 70 million sets of Windows 95 in three months, indicating that 0.7 billion sets of our VCD would need to be sold in three months. There are only 1.3 billion people in China, and more than half of them have been used. This is why Bill Gates became the richest man in the world.

Why does Bill Gates rank first in the world's richest man rankings?

10. Reasons for becoming the richest man in the world

Before Bill Gates became the richest man in the world, he ranked second in the world. Why did he become the richest man in the world? The reason is simple, because Sam weton, the richest man in the world, died. Sometimes people die, so that we can seize the throne. Sam weton is the president of Walmart department store. Sam weton has opened 4000 large shopping centers in the United States.

I often think that the president of a company must visit the store everywhere to learn about the company's operating conditions. So I often imagine that I am Sam weton myself. I visited a store one day, I carefully studied every detail and discussed with the manager about each store. Let's assume that after the study is completed today, I told this manager goodbye-say goodbye to him, 4000 stores, and I visited a store one day. Remember that there are only 365 days in a year. The next time I saw this manager, I was a manager. Ten years later, I saw Sam weton as the richest man in the world.

Later, I found that the reason why these people make so much money is actually very simple because they have a large amount of money.

Therefore, a large volume is the key to getting rich. In other words, there is only one reason why he hasn't made any money, that is, his amount is not big enough.

Rule 17 of the Boss: large market demand and large market size are prerequisites for a large volume;

Why not? In my personal research, I found several points:

The first is insufficient market demand;

Suppose we are selling cars today. Do you want to sell Santana or Rolls-Royce? For Santana, you may drive Rolls-Royce. For Rolls-Royce, you may need to go back to Santana. This is a fact, because Rolls-Royce sold it to German Volkswagen. Why? This is because the market demand for Rolls-Royce cars is too small.

If a pyramid is so big, you just switch to the pyramid, which is hard to make money. So we need to make a lot of money and try to make it to a large market.

11. Top of the pyramid

So I want you to think about it from time to time. Are the products sold by your company at the top of the pyramid too much? If this is the case, your company's performance may not be very good, you must change the type of your product, you can make the company's operation better.

The second reason is that the market is not large enough;

For example, if your market is the city where you live, with a population of only 0.8 million to 1 million, Bill Gates's software is sold around the world and billions of people, even if we are smart, the ability is the same, but his market is bigger than us, and we still make less money than him.

Boss Rule 18: The reason why products cannot be sold is product quality and price;

The third point is poor product quality;

Sony, the Japanese SONY company, is very top-notch. They think: there are two problems that a single product cannot be sold: The first product is of poor quality; the second is too high or too low. Why? For example, the quality of your company's products is poor. After the customer buys the product, you have been promoted in large quantities, but it has a negative reputation.

Rule 19 of the Boss: ensure that the quality of your products is the best among the prices of the same level;

Therefore, every company must ensure that your company's products are the best at the same price level, rather than making the best products. It seems that the Rolls-Royce company made the best car, but its company closed down. We must make the best quality at the same price.

Rule 20 of the Boss: determine the price to be borne by the consumer, rather than simply seeking high or low;

Why do we mention the price? The price is too high, and customers may not be able to afford it. The price is a little lower. In principle, the amount should be larger, but why cannot it be sold? Because there is no profit. If you have a heart disease today, I will launch a world xiandan to specifically treat your heart. I said: Do you want to try the world's cheapest heart disease medicine? The heart is very important to you. Will you feel at ease when I sell you the cheapest medicine in the world? This price may be too low, resulting in a small amount.

Therefore, the price is too high and there is a problem with it. Sometimes the price is too low, and customers cannot accept it. This will make customers think it is ineffective or think it is a counterfeit product.

12. pre-sales service

Rule 21 of the Boss: not only do after-sales services, but also do pre-sales services;

Next, assume that your quality is excellent. If your price is acceptable to the customer, the next problem will be the poor service;

We often say that our products are going to be aftersales services, but I think that is out of date. We not only need to do after-sales service, because everyone is doing after-sales service, we must do pre-sales service.

Rule 22 of the Boss: Customers still need to provide information to customers when they do not buy them;

When a customer doesn't buy it, we still provide his information. In this case, the customer thinks that you are different from others. You are a payer, instead of waiting for the product to be served, even if I don't buy it, you are willing to serve it. What will happen to this person after I buy the product? It should be better.

Boss Rule 23: The biggest cost of an enterprise is a non-trained salesman;

Next, I want to mention poor marketing skills. I think the biggest operating cost of a company is not the amount of fixed assets, liquidity, or advertising spent by the company. The biggest and biggest cost of a company is that it has not been trained as a salesman because they offend customers every day and lose their turnover every day.

I remember when I was a consultant at a department store company, I helped them set up a coupon department. The coupon department was very good. I could just print a few sheets of paper and I could change the cash back. There was no need to sell the products. So later, the vice president of the department store sent a lady. She looks very good and her eloquence is good. As a result, her performance for three consecutive months was-miss.

As a consultant, I know that the business owner and the consultant of a company must implement walking management and take the initiative to access the market. One day I told Miss Deng that I would like to say: Miss Deng, I am going out to visit customers with you today. Never tell the company that I am your teacher for purchasing; otherwise, he will be wary, tell the company that I am your assistant for purchasing. Of course I will be stupid today. I am not saying that you are stupid. I am stupid myself, you will introduce me as your assistant, and then you will talk about it. Then I will give you some comments.

I found that Miss Deng spoke too much. Every time I asked whether there was a problem with the purchase, I did not answer the question because I was bored with the purchase. She said that you still have no problem. The customer has no problem. You are still asking him: You still have no problem. Now he suddenly thinks of another problem! I have said too much about you, Miss Deng. Shut up. If I did not personally examine Miss Deng's image and eloquence, she visited the customer in the wrong way every day.

13. Shut up

As a result, after talking about it, I left the company's office and told Miss Deng two words. Since I gave her these two words of opinion, Miss Deng's monthly income has increased from 4500 RMB to 45000 RMB a month, within just 10 months. So you will certainly ask me: what are the two words you gave Miss Deng? These two words are called shut up.

I found that Miss Deng spoke too much. Every time I asked whether there was a problem with the purchase, I did not answer the question because I was bored with the purchase. She said that you still have no problem. The customer has no problem. You are still asking him: You still have no problem. Now he suddenly thinks of another problem! I have said too much about you, Miss Deng. Shut up. If I did not personally examine Miss Deng's image and eloquence, she visited the customer in the wrong way every day.

Rule 24 of the Boss: using the right method to sell products is a guarantee for the company's performance improvement;

The boss of her company said, hey, isn't the sales volume large? Why is the performance not very good?

In fact, the loss of performance is invisible to the company's boss, because all business representatives of the company are using the wrong marketing method. So I suggest the boss of every company: The salesman must be trained very well. In particular, he must assign the company's first marketing representative for business training.

Rule 25 of the Boss: using the first marketing representative of the company to do business training is better than letting him do business in person;

Some people say that it is a pity that the company's first place is used for training. Paul Gaidi, the richest man in the world, once said that he would rather seek 100 people. Each person uses 1% power, and he never needs to use 100% power by himself.

14. Perfect team

A top business representative, who goes out, uses 100% of the power of a person. You might as well send him for training so that 100 people can use 1% of the power. If you use the right method to sell products, your company's performance will be improved.

Rule 26 of the Boss: Sales Volume increases only when there are many product channels;

Next, I found that the reason why an enterprise is not large is that there are too few channels to sell its products. This product is very good. I don't know where to buy it. I will tell you where to find it. Is there a phone number for this company? The company phone number is unknown; Does the company have e-mail? The company's e-mail has not been registered ...... The best product in the world will not grow. So assume that your marketing channel is not enough and customers cannot buy it. In fact, your company's performance is still limited.

Rule: publicity, publicity, and publicity!

The next reason is that the company's popularity or product popularity is not large enough. You know, Jackie Chan recently made a new movie? Why have you never heard of it? Jackie Chan hasn't published new movies recently. That is to say, if Jackie Chan releases a new movie, you will know it and he will do propaganda.

Every enterprise needs to remember three words. The first is propaganda, the second is propaganda, and the third is propaganda? Publicity. Publicity! Publicity !! Advertise again !!!

Boss rule: there is no perfect individual in the world, only a perfect team;

So how can an enterprise manage well? The boss of an enterprise is the first to engage in the right industry, because as we have just talked about, not all industries make the same amount of money. The second, when we select a specific industry and we decide to engage in it, the boss of an enterprise needs to select the right person;

We often watch the Olympic games, especially basketball, and the American fantastic team always wins the gold medal. As a matter of fact, if you are a coach, we will make the fantastic team win the gold medal. Why does a fantastic team always win a gold medal in Olympic basketball? There is only one reason: they have the best and the best players in the world.

Step-by-Step Management

Suppose we think of our company or company as a fantastic team. As the boss, we should be responsible for selecting the right talent and making the team more perfect. After all, there is no perfect individual in the world, but a perfect team. I believe that everyone will agree with this statement.

Rule of the boss: more supervision should be performed after authorization;

When our industry is right, our team is right, and next, what our company leader needs to do is to be responsible for supervision. Many people say that we should not authorize it, Mr Chen? However, authorization is not a waiver. Many bosses actually authorize them to play golf on their own, and it is not clear how the company goes down. Therefore, authorization does not mean giving up. After authorization, We need to supervise them.

Rule 30: engage in mobile management;

How can we monitor it? In the United States, many management authorities have implemented one thing called managementbywandingaround (mbwa ). What does this sentence mean? That is, management is engaged in walking management.

In the past, my company had an employee surnamed Huang who was very excited when he arrived at our company. He said: I will definitely make a difference, and I will become the first salesman in your company. I said: very ambitious! At that time, we released some tapes. He said, "Mr Chen, I want to pack 20 sets of tapes with this large package today. If I haven't sold the 20 sets of tapes tomorrow, I won't be back." I said: mr. Huang, I wish you success.

The next day he returned to the company and carried the bag back. I said, wow, Mr. Huang, what is the situation? He said: the report is full of information. That is, none of them are sold.

Oh, my God! I said: What happened, Mr. Huang? The Mr. Huang told me: Yesterday I went to the department store to promote sales. Not only did the sales fail, but they were also reversed. You see this is my new shirt and this is my new belt, my new pants, my new shoes.

16. Wasting Talents

I said: so miserable !? I said: Mr. Huang, this is good. Let's use another method. I will teach you how to sell these tapes in public speeches. Later, he went out for a week in a row, and his performance was not very good. I decided to engage in walking management.

: Failure of proper supervision and management is a waste of talent;

When I arrived at the scene, Mr. Huang used to be an instructor, so his speech was like this: everyone here, I tell you, you bought this tape today ...... I was shocked. I dare not admit that I am his boss. As though he was speaking, he regarded all the people as his soldiers.

So I said to him later: Mr. Huang, have you found that your speech seems a little hard? He said: Mr Chen is a bit hard. I said: Right. I asked him to go out again.

A week later, the performance was still unsatisfactory. I paid another attention to his speech. He said: everyone here, today I want to introduce some tapes of our teacher Chen ...... It sounds like a lady.

If I didn't implement the walking Management, Mr. Huang may not be able to stay in my company for two months. But later, Mr. Huang not only stayed in our company for a long time, but also became one of the three directors of our company.

A person who wants to succeed may waste a person if he does not have the right supervision or management. In fact, this is the responsibility of the boss.

Rule: first-class talents are priceless;

I used to hear a speech from a person in the United States. There were more than eight thousand people at the Conference. This person was called Perlo. During his previous work at IBM, Perlo was the world's first salesman at IBM, and he had 17 days to reach 365 days of annual performance responsibilities. If one person can say today: Report to the boss, I have finished the performance for the entire year in January 17, but I have nothing to do. Can the boss give me something to do? How much salary will you give this person? This person is priceless.

Perlo decided to start his own business, founded by EDS, and then sold it to American General Motors. GM paid $3 billion in cash to Perlo. Perlo spent too much money in 1992 and suddenly thought of running for the US President. So in 1992, Perlo and Clinton and old Bush ran for the election. Perlo received more than 30% of the votes, and Clinton received more than 40%. In the past eight years, if Perlo did not say "no" and later chose ", the US President may be Perlo. Therefore, Perlo is a top-notch person, but in his speech by eight thousand people that day, Perlo talked about a management philosophy-"Walking management.

17. The President visits the front line on a daily basis

Perlo decided to start his own business, founded by EDS, and then sold it to American General Motors. GM paid $3 billion in cash to Perlo. Perlo spent too much money in 1992 and suddenly thought of running for the US President. So in 1992, Perlo and Clinton and old Bush ran for the election. Perlo received more than 30% of the votes, and Clinton received more than 40%. In the past eight years, if Perlo did not say "no" and later chose ", the US President may be Perlo. Therefore, Perlo is a top-notch person, but in his speech by eight thousand people that day, Perlo talked about a management philosophy-"Walking management.

The company has tens of thousands of employees, and the president of the American General Motors Company went to the headquarters of peilot eds. In Texas, he felt very satisfied after reading it and said: Hello, your company is well managed. I feel that we should have a lot of cooperation space and opportunities. He said, let's go to dinner now, Perlo. Where is the restaurant used by the president of your company? Hello, our company does not. Is there a dining area for your company's senior supervisor? He said: Sorry, President, we do not have a company. How can we eat at noon today? Pero said: they lined up to have a buffet with their employees.

Boss rule: the world's first president visits the front line every day;

The President of General Motors is used to his 300 m² office. There may be a hot tub, bed, and fitness equipment in it. At the company he is about to buy, he doesn't even have a supervisor's restaurant, you also need to queue for a buffet. The President of the General Motors Company thought incredible.

After the queue: Hello, where are we sitting? He said: Just sitting with the employee, the President was even more shocked. As a result, he sat and chatted, and Pei Luo asked the employee: How is the situation? Half of it was eaten, pero said that we should change the table to eat. After eating, the President of the General Motors said: Pero, although you have no senior manager restaurant in your company, however, your company's food is the most delicious buffet I have ever eaten in the world. He said: Hello, how did your company do it? Perlo said: It's easy to see who is queuing for a buffet every day. It's Perlo himself. He manages his work every day. He supervises the kitchen. He chats with employees at the grass-roots level every day. He understands all the company's business conditions. You and I make money Network

18. Success equals to 1% improvement every day

Therefore, Perlo's success is due to his walking management.

Rule 1%: Success equals to improvement every day;

Someone asked me, "Mr Chen, my company was just established, or my company was very small. How can I surpass my competitors?

After the Second World War, masukawa of Sony, Mr. Nakhon Nakamura of Honda, was eager to do something for the country of Japan. Later, they hired Dr. Dai Ming, an American management authority, to give a speech in Japan. They said: Dr. Dai Ming, you are a world-class management authority and you have first-class information. Could you please teach us how Japanese people can have a place in the world? Dr. Dai Ming said: it is very simple. I only give you a management concept, which is called daily improvement of 1%. He said the speech is over. You can work now.

These Japanese Presidents really believe what Dr. Dai Ming said. We all know how successful Panasonic is, how successful Sony is, and how successful Honda is. These people are willing to trust Dr. Dai Ming's words.

In years, Ford Motor Company lost billions of dollars and called Dai Ming: Dai Ming, you should have returned to the United States, because the highest award for Japanese companies was Dr. Dai Ming, they are named after Americans. So the Ford Motor Company found Dr Deming. He said: Deming, what management philosophy did you talk about when you went to Japan? Why did we beat Ford in a bid? Dr. Dai Ming said: there is no secret. Every day, employees are required to improve by 1%.

Rule 35: The past is not the same as the future. If there is no failure, it is only a temporary suspension;

In less than two years, Ford Motor Company made a net profit of hundreds of millions of US dollars. Now it has acquired Japanese Mazda companies, British base frame companies, and British astraddon automobile factory. That's why Ford was successful, because they implemented Dr. Dai Ming's theory of improving by 1% every day. This is effective for a fortune 500 and top 10 companies, and for world-renowned Japanese Electric Appliance companies. I believe it will be of great help to you and me.

19. Talking about sports

I would like to share my last point with my bosses, which is also the most important. Let's talk about sports instead of business operations.

I have a college basketball coach in the United States. I heard that he is the world's top basketball coach. If any team loses the game, he will be defeated if he goes there for one or two seasons, you can even enter the national championship or win the championship of the University. One school's basketball team is very bad and loses every year. So when the students arrive in winter, they want to hide the basketball team because the winter season in the United States is playing basketball, because their team is really bad. So the Board of Directors of the school decided to invite the world's best basketball coach.

When the coach arrived, the college basketball team had already lost ten consecutive matches. The coach told them that the past is not the same as the future. If there is no failure, it is only a temporary suspension. You and I make money Network

He moved all of my incentive methods into it. These students say that you have made sense, so the coach began to unite the team's centripetal force. Before the first round, the coach said: Ladies and gentlemen, do you have any confidence? They said: will we succeed this time? Yes! Will it win this time? Yes!

Rule: persistence is equal to success, and the Releaser will never succeed.

The team scored 30 points behind the 11th-game midfielder in the lounge. The players are crying. This coach began to ask: Do you think you will lose? They said no, but they said no, but they already said: iron will definitely die, coach.

As a result, the coach understands how to motivate students. He said: Now, if Mike Jordan, the basketball god, has been playing ten games in a row and has scored 30 points behind the midfield in 11th games, do you think Mike Jordan will give up? The answer is no.

20. Success must belong to you

Do you think that the bell of the Boxing King has not sounded yet, even though he is in a backward state, will the Boxing King Ali give up, ladies and gentlemen?

No!

Do you think Edison, who invented the electric lamp, would give up before he invented the electric lamp?

No! They will not answer.

Will Miller give up?

When the audience was so stupid, someone raised their hands and reported to the coach, who is Miller? What is Miller? Why have you never heard of it?

The coach said that he asked this question very well. He said: Miller gave up the game before, so you have never heard of his name.

No matter whether you operate in any industry, as long as it is the right method, stick to the end, success must belong to you!