Several useful traffic segments in Google analytics

In the Web analytics tool, Google Analytics tools are the most powerful, most professional, basic you can think of the problem, Google thought ahead of time, we can use GA to analyze our website, the bottom A5 webmaster network SEO team http://seo.admin5.com/ on how to use GA to subdivide our traffic, so as to make scientific SEO decision.

1, first of all, we have to detail the direct input, referral, search engine traffic

In the traffic source of the website, basically by Google summed up the three main sources of traffic, we do SEO flow optimization, first of all, the search engine traffic is differentiated, in the search engine traffic, but also divided into random traffic (organic) and paid traffic (paid), we also want to distinguish between the two flows, So we can continuously record the real SEO traffic. When this flow changes, we will do analysis and adjustment.

　　

2, distinguish the SEO flow of each search engine

In the previous step, we distinguish the site's SEO traffic, but it is only a total data, including all search engine SEO traffic, we want to refine the data, to detail the SEO of each search engine traffic, at least the important source of the search engine traffic, so that the problem will be more confident, For example, if the site's SEO overall traffic drops, we can clearly know which search engine SEO traffic dropped, just a certain search engine traffic drops or all of the search engine traffic is down, and then combined with peer SEO traffic situation, you can determine the flow of decline in which one and the reason for the decline.

　　

3, distinguish each directory of features URL SEO traffic

I have written an article about chunking optimization, recommend everyone to see, after the first two steps of traffic breakdown, we have counted the SEO flow of each search engine, but this is not enough, we also want to clearly know each search engine SEO traffic, respectively, by which categories of the URL to traffic, For example, for Baidu, the site's important directory has a AA, BB, cc directory, we want to separate these three directories below the URL of Baidu SEO flow, so when the site's Baidu seo flow down, you can very clearly know is a AA directory drop or BB, CC directory, combined with the directory below the URL of the collection, Situation, make a scientific judgment on the decline of traffic on the website

　　

After a breakdown of the above three steps, when the site's SEO traffic decline or rise, we will know which search engine SEO flow rise or fall, further know, in this search engine SEO traffic, is the site of which URL traffic fluctuations, combined with the site's directory URL crawl situation, As well as the internal chain and the external chain, make a relatively scientific decision.

4, the Refinement first photocopy page, List page and content page SEO flow

So to refine the first page, list page and content pages of traffic, is to analyze the site's long tail traffic and link allocation, and so on, the method is very simple, and step 3 of the screenshot method, using the target page to filter out each type of feature URL traffic, if the content page traffic is particularly small, It is necessary to look at the content page links and other data included, the content page is relying on a number of long tail words to flow, but these long tail word conversion rate is generally higher than the average, so still need to pay attention to.

5, refine the website brand keyword traffic

The higher the brand visibility of a website, its Baidu index is higher, the corresponding brand word search flow will be more, so we subdivided the site brand SEO flow, or have a certain significance, it reflects the site to a certain extent the brand promotion situation, At least we can know its brand SEO traffic is on the rise or fall, the method is to use advanced filtering. See figure below:

　　

The above is based on the A5 website as an example to illustrate, the first red box place must choose the key word, the box behind the basic is the brand word, of course, not so little, we have to according to their own site situation, make filtering subdivision, if complex point, the following include can also be used to use regular expression to filter.

Above only enumerated five kinds of traffic breakdown, from different latitude to help us make the SEO decision, of course, GA traffic subdivision There are many, the above listed five just I often use, take out to share with you, I hope to inspire you. For 400 calls to find A5 Webmaster network http://400.admin5.com, original works, reproduced please indicate the source.