Shanghai huosu Network Information Technology Co. Ltd. (hereinafter referred to as "Shanghai huosu ") the largest online channel provider in Shanghai, like a fast-moving dark horse, attracted the attention of the industry. The reporter learned from the Shanghai fire rate yesterday that it has started to represent GoogleAdWords ). According to the business model, Google's current main profit sources are A dWords and AdSense (text ad extension products ).
Although the two sides spoke about the specific process of the cooperation, the reporter learned from the sources that the cooperation plan will be officially announced in early August. Liu Xiaoguang, general manager of Shanghai huosu, did not deny this. However, he said that some rumors on the market are not accurate and details will be disclosed at that time.
Since Google announced its entry into China, it has been seeking various possibilities for cooperation in the Chinese market. For a period of time, there have been many "black proxies" on Google in the Chinese market, helping Chinese enterprises increase their ranking on the left side of Google's webpage, rather than buying AdWords on the right side of Google.
Shanghai huosu, located in the Pudong Software Park in Shanghai Zhangjiang development zone, is a local company. Currently, the company has a team of 400 people, which was founded by its general manager Liu Xiaoguang in 2000 with a loan of 20 thousand yuan. In year 45, Shanghai huosu seized the "weakness" of the Chinese search engine market channel proxy, and achieved rapid development. Since July 3721, CNNIC Chinese domain name registration was very popular. After 3721 of real-name registration of the Internet, Shanghai huosu became the sole distributor of in Shanghai in, last year, it became the general agent of NetEase search engine in Shanghai. The reporter recently learned that so far, NetEase, Sina, Sohu, Yahoo, yisearch and other websites have all been listed on the proxy list of Shanghai. As a result, the sales performance of Shanghai's fire rate has doubled in five years.
Liu Xiaoguang said that the company's biggest challenge this year was to transform from a product Channel agency to a service provider. In the channel industry, it is very easy to use the "man-sea tactics" and "telemarketing" method, but it is also easy to replicate, and service providers are the way out for the development of channel providers.
When a reporter interviewed Liu Xiaoguang earlier, his dream was that the company could go public in the United States in 2008, and his dream of going public after Google should be closer.
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AdWords indicates that advertisers register keywords on Google. Enterprise website linked ads appear on the right of the search results page. The billing principle is click-to-pay, by default, the lowest click rate is 0.15 RMB/time in China and Poland, and the lowest price is 5 cents/time in other regions around the world.
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