Shanhan: Building High-quality Internal links

For large and medium websites, the effect of internal links is sometimes more important than outside the chain, and small sites in the internal link structure of the same situation often more obvious, this is not only in search rankings, the site's user experience and viscosity are very helpful, and this indirectly promoted the rankings. Of course, a lot of things are relative, but the site's internal link architecture for SEO more and more important, as to what is the internal link here is not much to say, you can refer to Shanhan SEO blog Before the article, this article Shanhan will give you a good quality of the internal chain practice.

There are two ways to link inside a website, one is to insert the links of other pages in the content of the article, the other is to add a list of related articles outside the content of the article. First, the internal link must follow the principle of relevance, and then consider the nature, do not force insertion. In addition, often someone asked me to say an article Riga several internal chain as well, here to give you a mention, do not spend time thinking and ask this question above, according to the previous two principles to do a good job on the line.

The link in the content is like the knowledge point explanation, when the user reads this article to see a certain word, if has not understood then may click to go to browse, this is the user experience performance, this link is also very relevant. This link is usually the use of manual or automatic program generation, each has advantages and disadvantages, if the use of WordPress program, I suggest that you use manual add, because you can very flexible control anchor text, use a variety of anchor text can add corresponding page links; If the program is automatically generated, Usually is more fixed, set up their own keywords and link addresses, so it is very rigid; Of course, technical support can develop their own programs to achieve manual function.

Next is the content outside of the relevant article List, in fact, this is what Shanhan today mainly talk about, many stationmaster buys the station to come to a big change noodles, change the topic, add the section, even change the procedure, the big website reprinted the article may provide to read the reader more related content, including the information, the video or the picture and so on, therefore relatively, Although this article is reproduced but more valuable than the original text. So, similarly, our article below provides more highly relevant content, to users after reading can browse to more similar topic pages, then the value of the page naturally increased, where the key point is "relevance."

　　

This is a simple diagram I made, and I can see from this picture that the pages A and B, D, H is highly correlated, then link to each other; page B is highly relevant to a, F, h, so they are linked to each other; web C is related to E and F, they link, page D is linked to a, F, and page E links to C and G; Web page f with B, C, d links, Web G and E links. The links and correlations in these eight pages can be seen clearly from the above picture, usually we use some of the CMS program to generate a list of related articles in general it is difficult to flexibly achieve this function, and the vast majority of our own heart that this page is related to the page, which caused the quality of internal links slightly lower. This will be pulled into the technology, if there is technical ability, and understand the principle of search engine, then can simulate the search engine's similar judgment correlation algorithm to invoke the most relevant pages.

Another trick is to see how the search engine determines which pages are most relevant to me, using search instructions: keyword +site: domain name, ranked in the first place according to the ranking principle is what it thinks is most relevant to this keyword, It is true that our current page uses the keyword to know which pages in our site are highly relevant. For example, in Baidu Search "internal link site:www.xiaohan86.com", then you can see the previous pages, you can check my article below also does show the list of these articles.

Of course, these work only in the site SEO work for a period of time before doing, can only use the program automatically generated, because the prophase may not be content. But there is a problem, if the number of articles is very large, to each to see and then one added words too time-consuming, it is not realistic, this again appeared technical problems, the same, if the program can write procedures to complete this series of work. At present, I made a simple change to my WordPress, slightly improve the efficiency of the work, but has not reached full automation.

In short, SEO work is continuous, to remember, our SEO is only the beginning, there are too many things need to be dug up by us.

Author: Shanhan, original address: http://www.xiaohan86.com/2011071314.html reprint Please specify the source.