Shopping experience: Jing Dong vs when vs Amazon

Web experience-Jing Dong vs When vs Amazon

Jingdong purchase: A. The Midas touch B. Priceless

When buying: A. Heterogeneous B. Tipping point

Amazon china Buy: A. Influence B. introvert Advantage C. Out of control

5 Shopping-three sites are orders under 20:00~21:00 in the late 2011.11.16

5.1 Mail

5.1.1 Jing Dong

1. Confirm the order notice-no mail reminder

2. Delivery notice-no mail prompts

5.1.2 Dangdang

1. Confirm the order notice--Email alert

1.1. Message received time-November 16 20:28

Once the order is complete, send the message immediately

1.2. Mail title-compared to Amazon, this section is doing a better job for the following reasons:

1.2.1. Clearly inform the user of what site the message came from

1.2.2. Inform the user that the order has been received and is being processed

1.3. Content of the message--deficiencies

1.3.1. Do not tell the user specific order information, need to pass at least one click to understand the order information

This makes the content of this email less accurate.

Let the user every more unnecessary clicks, for the site, is a very extravagant waste

2. Delivery notice--Email alert

2.1. Message received time-November 18 00:12

The time interval between the "Confirm order notice" is poor and there is a whole day.

2.2. Message title--Simple and clear

2.3. Message Content

Inform the user that the product has been sent out, and the Express Company's hotline, as well as some promotional information

5.1.3 Amazon China

1. Confirm the order notice--Email alert

1.1. Message received time-November 16 20:18

1.2. Message title--deficiencies

1.2.1. Sender name mixed with English, there is nothing bad, but we ' re in Chinese. ^_^

1.2.2. Message headers, you can add a few words to describe the order status, although the following Gray character part of the message reflects this is the order successful notification mail

1.3. Email content-telling users to buy books-this part does a better job than when

1.3.1. Contains link information that allows users to modify order status, and may be better if there is a deadline for modifying order status.

1.3.2. Contains very detailed order information: merchandise, purchase volume, cost details, expected delivery date, delivery order number ...

2. Delivery notice--mail alerts--three of the site to do is better

2.1. Message received time-November 16 05:32

2.2. Message title

2.2.1. The message title here is at least as good as the title of the email address before.

Do not want to use Chinese to do the name of the sender, at least to use the site domain name to do.

Don ' t make Me. ^_^

2.3. Message Content

2.3.1. Contains a lot of information related to orders, mainly in tracking the status of the package, you can let users know where their products are

2.3.2. Parcel information obtained through a query

5.2 Distribution

5.2.1 Jing Dong

1. Goods Distribution arrival time: 2011.11.17 12:00 (the day before the order, the next days sent)

2. The process of product handover, more normal; After the handover, the user is required to sign.

Although the user is not asked whether the need to open the package inspection, and then sign.

However, the service attitude of the master is quite good. At the time of payment, the master also asked whether to swipe. ^_^

5.2.2 Dangdang

1. Goods Delivery arrival time: The deadline for posting has not been delivered =.=!

5.2.3 Amazon China

1. Goods Distribution arrival time: 2011.11.17 18:30 (the day before the order, the next days sent)

2. Handover process comparison of the haste, the handover was over, the master left, did not require the EU to confirm the signature.

Perhaps because this point is a bit late, the master should have not eaten.

5.3 Packages

Some basic elements should be similar, such as customer service hotline, say something different. ^_^

5.3.1 Jing Dong

1. The outermost packaging contains only the shipping address information, no additional information

2. Will be accompanied by a shopping list of Jingdong (this list, is the teacher's independent, not in the package), the list of gold contains user name, purchase goods, order label, does not contain other personal information of the user, such as contact details

(before the teacher signed a piece of paper, do not know whether the user's immediate contact, this did not notice, not quite sure. ^_^)

5.3.2 Dangdang

=.=!

5.3.3 Amazon China

1. The outermost packaging directly with the user name, user address, contact, the order number almost all included

(when users want to throw out the packaging, whether it means that the user's contact means inadvertently "out", because I am a commoner, it is not too much to bother. ^_^).

2. The outermost part of the package is this: "Keep this parcel on behalf of you have signed and approved our distribution of goods and shipping details on the back of the terms specified." There are two main issues:

2.1. "The preservation of the parcel of the single end of the package to indicate that the user has signed and approved," which may explain why the master did not require the user to sign the reason. =.=!

If: When the handover did not open the package inspection merchandise, afterwards found that the goods have problems, such a situation should find who.

This makes people think, when registering a website, will have a check box, followed by the following text:

"I accept the user agreement and Privacy policy of the XXX website"

The following is followed by a "register" button

2.2. "Shipping details on the back of the terms", received the "Outstanding Amazon Shipping List" is one-sided, and therefore did not see the specific provisions of the provision. =.=!

6 Some fragments

1. BEIJING East in the "Men's help" in the advertisement, people feel very good, TV viewers and site target users will have a relatively large intersection. Even if there is no intersection, do not achieve high precision advertising, only as a common brand promotion, also have to praise one.

The next step, perhaps, is to do a video ad like Payeasy. ^_^

2. Amazon.cn has been inheriting Amazon.com's website framework, modules, and has not made a special fine-tuning in the country. For example:

2.1. Amazon.com's Merchandise page

2.2. Amazon.cn's Merchandise page

2.3. Jingdong's Merchandise page

2.4. When the product page

The domestic user's browsing Web page behavior and the foreign user's behavior way is different, the single invariable inheritance very possibly is fatal, if must say why, this may need to ask Taobao. ^_^

2.5. If there is a complete imitation, there is one point:

Amazon.com's existing registered accounts cannot be amazon.cn and need to be registered. One might say that different target users, different human environments, different consumption concepts why share user databases? even if the user database has intersection, but after sharing, is it significant?

UH ~ ~:-D

7 concluding remarks

For books such standard goods, in the bargaining power difference is not large, can not open the obvious price gap, the user experience is almost the only impact on the user's choice of indicators, the experience here includes pre-sale and after-sale. (Is this nonsense? =.=!).