Short-message marketing and promotion of business opportunities in spring Festival

Short-message marketing and promotion of business opportunities in spring Festival

Since ancient times, China is known as the state of etiquette, festivals and blessings are handed down to the traditional virtues, in the information developed today, through the message to send holiday greetings and greetings is popular. Based on this custom, at the time of the festival, enterprises seize the opportunity to send greetings to customers by SMS, promotional promotion, etc. in recent years is also unusually popular, and this way is called Short message marketing.

So what is SMS marketing? It is understood that short message marketing is a database marketing, through the convenience of SMS to maintain the relationship between the customer, thus strengthening the communication between enterprises and customers, in order to achieve a unique and more direct brand, products, promotional channels. Since SMS plays an important role in people's life, SMS Marketing has become more and more favored by enterprises, and even evolved into an indispensable important marketing tool for enterprises during the holidays.

See the Lunar New Year is coming, many companies in order to play well at the end of the message marketing Campaign to prepare. Recently, the author in the domestic famous SMS Provider Era interconnection (Www.now.cn/mobile) learned that although there are almost one months from the Spring festival time, but there are many companies have come to buy SMS packages. It is reported that the era of interconnection in order to meet the fiery needs of the company years ago, specifically opened the "New Year message to greet business opportunities" activities, the activities to buy text messages, send mobile phone mail and coupons are particularly welcomed by enterprises. From the company's fiery purchase of SMS can be seen, SMS marketing has been in-depth to the corporate holiday promotion strategy, which SMS marketing and other marketing methods are compared to have the following advantages:

1, low cost, short message marketing has been a hot pursuit of enterprises, it is understood that through the era of the Internet message platform to send text messages per article as long as 5.9 points, so that greatly reduce the cost of corporate propaganda.

2, the goal of precision, enterprises to their customers to send text messages, customers can receive, do not worry about their own propaganda information can not reach the hands of customers, accurate and fast.

3, the effect is outstanding, the short message content is concise, the customer receives the glance, moreover most customer receives the information to call back the consultation, lets the propaganda effect reach the maximization.

4, a wide range of corporate messaging platform has a mass function, so that enterprises in the sending of information can be passed to each customer there, covering the entire customer base.

Through the ingenious use of these advantages, SMS marketing has been more and more widely recognized by enterprises, a simple text message, you can enhance the feelings between customers, and the direct and clear way is easy to allow customers to accept. With the advent of the new year, has always been to customer-centered enterprises, in order to seize this opportunity has been ready to send, and then SMS Marketing will become a focus of the New Year's promotional business.