Single color in web design: Passionate red

Translated from: The passionate Color Red
Chinese Original: colors in the design: passionate red
Original Author: Jennifer Farley
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Today is the beginning of a new series of articles, we will discuss the individual colors in the design, including a brief theory of color psychology and a large number of visible examples. Color is a very important element in the design. It is used to influence our moods, to influence shopping choices, and to be a symbol of affection. So let's start with the most emotional color (also my favorite)--red.

The perception of color may be subjective, but there is a general understanding that the warm tones gather in the red areas of the spectrum (red, orange, yellow), while the cold tones are blue (blue, green, and purple). Red produces warm and comfortable emotions, as well as hostility and rage. Most of the traffic lights in the world, red means "stop". Color therapy or phototherapy studies show that red can increase blood pressure and respiration frequency. Brides in the Far East often wear red clothes; Red is the color of mourning in South Africa; in India the representative of integrity, and once in the Soviet Union red for Communism, after the Russians overthrew the tsar's rule, began to use the red flag. Red in China also has characteristics of significance, the new marriage will be affixed at home in the Big Red "double Happiness" word, the New Year's time will also be affixed to the red couplets and door paintings, representing the festive and happy. Red cars are most likely to be stolen.

We use red to describe things in our everyday language: We'll be furious (= red), have the day of the red letter, take a red-eye flight (red eye flight), get on the red carpet, and revel in the carpet (paint town Red). There are matchmaker, wearing red hat, confidante and so on. There is no doubt that red is a lot of people think of many things.

The red in the design

When it comes to design, Red will attract attention . It is not a low-key background color, it will "yell" in the page, it will jump out of the picture. You can be very bold in the entire design of the wide use, even a little bit will play a big role. Take a look at the two movie posters below. They're positioned in two completely different audiences, but they all use red to grab our attention. "Burn after Reading" (the design is a respect for the Saul Bass) uses a large red background and large bright-colored fonts. It looks optimistic.

"The Dark Knight (Batman 6: The Dark Knight)" poster gives a more sinister feeling through the red look like the blood of the font.

Red is very popular in logo design, no doubt it is because it attracts the attention of the ability. Here are some of the things you might have known about using red Logo design:

When you want to use red in web design, some designers choose bold, red as the main color. It does take courage, because it can be so overwhelming that it suddenly interrupts the user. Here are some "shiny" red designs.

Too much Tweet

Jon Wallace

Godmother

Youth against Sudoko

Tuesday

Many other designs use a little or a little red to highlight the overall color plate:

Pama Liqueur

Upload Pie

Glazbenaskolakrizevci

Levilive

The moral of the Red: Love, Cupid, Rage, hell, devil, Passion, stop, energy, blood, danger.