Site links optimization and internal chain optimization is also important

In the site optimization, many owners understand the importance of the chain optimization, not a phrase is called the chain of the emperor, the content of the king! This sentence fully embodies the importance of the chain, so the optimization of the outside chain has a number of optimization methods, there are opportunistic sprocket and black chain, but also a very large outside the chain of soft text, There is also a high quality of money to buy outside the chain, and so on, and relative to the outside chain of the hot market within the chain optimization is relatively quiet, or even gradually show a marginalization of the phenomenon, is not the internal chain optimization is not so important?

The answer is naturally negative, with the search engine outside the chain to optimize the cheating method to the severe blow, the webmaster found that the chain optimization more and more difficult, while the internal chain optimization is an untapped pure land, and do a good job in the chain optimization has a dual effect, one is conducive to Baidu spiders in the site very smooth crawling, Enhance the crawling depth of spiders inside the site, on the other hand, also effectively enhance the user experience, to help users quickly locate the corresponding content, so do a good job in the chain optimization is also very important, but a lot of webmaster in the chain optimization is obviously some misunderstanding and can not extricate themselves. These misunderstandings are mainly embodied in the following three aspects.

One is the problem of piling up the chain, which and a lot of webmaster once had a keyword piling up, believe that the site content on the anchor text links more will be better, so as long as a little bit similar to the anchor text will be in the site to add the chain, and these links to the point of the obvious uncertainty, there is no certain regularity, So appear abnormal clutter, such as the internal chain optimization is also very easy for the site's dead link to bring risks, inadvertently will let Baidu spiders fall into the circle of dead links, so for optimization is not worth the problem. This shows that the internal chain optimization should pay more attention to clean and rich rational, but also to maintain a certain degree of relevance, so as to better improve the search experience Baidu spiders.

The second is the internal chain blindly point to the homepage of the website, this is a lot of internal chain optimization of the common problems, a lot of stationmaster think such optimization helps to enhance the weight of the homepage, easy to the homepage ranking upgrade up, perhaps a few years ago this way still have certain effect, and with the recent years, the competition of the website industry, It is increasingly difficult to rank the site, and the rate of conversion is not necessarily high, so many webmasters are beginning to look at the long tail of keywords, so as to attract directional traffic for the site, so the weight of the home page is not the most important, but will be the weight of the long tail to ascend up, so the chain should not simply point to the home page, But according to the principle of content relevance to the corresponding long tail keyword, only better optimization effect.

Its three internal chain optimization does not pay attention to correlation, this is also the internal chain optimization common defects, to know with the Baidu algorithm innovation, whether the chain needs to pay attention to the relevance of the chain, but also to pay attention to the relevance, such as Baidu Encyclopedia entry on the relevance is very prominent, or no those within the chain in the mutual links, From Baidu's own products to reflect the relevance is still so, for ordinary sites naturally more so. And the relevance of the chain can effectively improve the user's experience, the content of these correlations is actually to provide users with the corresponding knowledge points, so that users can get more comprehensive information.

In short, within the chain optimization in the current optimization has become more and more prominent, as a webmaster must be the site's internal chain comb clear, to circumvent the risk of death in the site, to maximize the optimization of the site within the chain to improve the effectiveness of the site to enhance the possibility of profit this morning. This article has www.120job.cn Chinese medical talent net First A5, reprint please indicate the link source, thanks the cooperation!