Six skills in the research of keyword competition degree

This time we're going to talk about a key problem with keyword optimization-the judgment of keyword competition. We must do some data analysis before we determine the core keywords of the website, our choice of keywords should be based on their own situation, after all, most of the resources are not strong personal webmaster, so judge a keyword competition can make us better for the late development of the site to take a solid step.

1. Number of search results

In general, when we search for a word, the search engine returns a number of search results, this number is our first assessment of a keyword of the basis of competition, in general, the search results in 100,000 of the following words are unpopular words, such a word we just do a little bit of link, updated content, once included will have a good ranking. Search results if the hundreds of thousands of description has been competitive, need to do a little effort to do a good site to compete. Search results in 1 million or 2 million, indicating that the word is more competitive than the word, the need for long-term stability of the updated content, increase the chain, in order to get a good ranking. and search results in tens, then is super hot word, the general webmaster is not to consider, must directly avoid such a popular competition words. But this result is not absolute, should the concrete situation concrete analysis. such as a common vocabulary, such as schools, we, parks, such words, although the search volume is huge, but because there is no commercial value and the competition is greatly reduced.

2. Bid number

If there is a lot of bidding in front of a word, then such a word is often a lucrative industry vocabulary, some words although the number of search results is not high, but there are quite a few of the bidding, and some even to 10 bids such as regional private hospitals, regional tourism, then webmaster Friends in the choice of such words should be considered, The number of bids in front has already carved up a lot of traffic, and even if your site is ranked first in the natural search, the amount of traffic you can get is quite limited. There is a need to pay attention to the problem, the search for the auction should take into account the geographical and time issues, the results of each local search is not the same, day and evening search results are not the same. Therefore, the webmaster can be in the background of Baidu promotion, select a geographical search.

3. Bid Price

The general search engine is to provide prices for the price reference, such as Baidu promotion, and Google keyword traffic estimates, we can bid from these higher words to find the keyword competition. In general, the high price of the key words, the competition is also relatively fierce, such as some medical industry projects, or some weight loss drugs and so on. The prices of these lucrative industries are often ridiculously high.

4, the number of internal page rankings

Looking at the number of pages in the search results, you can often judge a word's competitive intensity, if the line is in front of a number of internal pages, such a word is often not too competitive, but the author said the inner page is just the general inside page, if it is a large portal channel page, the fact is a big site, The degree of competition is also very fierce.

5. Competitor's situation

What about SEO optimization in a competitor's station? Outside of the station outside the chain of construction how? Of course, this does not have an absolute standard, the author will be in the following article for you to analyze the detailed analysis of a competitor.

6. Number of intitle results

The use of intitle instructions can help us judge a word's competitive situation, if the intitle results found that some of the headlines did not appear on the keyword, but only on the page appears, then such words are often less competitive. Because the title is the most important ranking resources, the general webmaster will be their core keywords on top of the title.

The above is the author of the analysis of the keyword competition six methods, it should be noted that each of the research techniques are not isolated one-sided use, should be six aspects of integration together to see, only in this way we will get a reasonable result.

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