Six skills of "marketing" changing to "win Sales"

Skills

Camp ", the interpretation of the Chinese Dictionary is" management, cooking, seeking, profit ", and the" win "explanation is" profit, profit, GET, get ". In contrast, it is not difficult to find that "marketing" emphasizes the process, while "win-sell" emphasizes the result. Or to put it another way, "marketing" is the basis of "winning sales", and "win-sell" is the ultimate goal of "marketing". Then, how can the enterprise from "marketing" to "win sales"?

At present, network marketing in China has entered a high-speed development stage. According to statistics, 2003 National Network Marketing Market size is 1.8 billion yuan, and 2004 is 3.1 billion, an increase of 74%. It is also predicted that the market will likely break through 7.5 billion in 2006, with an alarming increase and an enticing cake.

There is a market will attract nuggets, are trying to dig to the glittering real gold and silver, but the fact that the real gold dug only a few, many investors, businesses are often busy for several years, but only picked a few pieces can never be converted into gold black stone. The reason is simple, there is no right way, at the right time, in the right place, or there is no way to master.

Research has found that online marketing is about doing two things: attracting people to visit your site, building more personal contacts with people you think are "valuable", and second, sending out worthless visitors to ease the tension caused by the transition to resources. Generally speaking, a correct, perfect network marketing plan, should walk well below six steps.

First, attract
We refer to the first stage of internet marketing as the attraction phase. The goal at this stage is very simple, is to attract visitors to the arrival. But unless you're an "eye site" for revenue through advertising, you don't really want everyone to come to you. For example, if you want to provide goods or services to qualified customers, you want to attract only "valuable visitors". Here are three main ways to attract visitors.

1. Search Engine: It is reported that half of the customers on the Internet use search engines to find the goods they need. You have to learn a certain skill to make your site top of the search results in search engines.

2. Through the link exchange program: People can link to your site from the links on other people's sites, if you want to see who has established links with you, you can try to enter the InfoSeek in the following search content "Linkwww.yourdomain.com".

3. Advertising: It's popular now, but it's going to lose its luster right now with this approach. There are a lot of problems in the current web advertising model, but one day, the software performance and network bandwidth can be perfect fusion, then this method will become a crucial means of network marketing.

Second, control
This may be the most difficult step. A website should consider the needs of visitors, not the characteristics of their products and the promotion of superiority. Our view is that your site should be a mirror to visitors and not a promotional piece of the company. When deciding how to control your visitors, consider the following three key features.

1. Different visitors have different degrees of proficiency in using the site: you have to make sure that visitors at all levels can make full use of your site.

2. Make your site appealing to visitors (to be able to attract visitors at all levels).

3. Provide your visitors with enough options to ensure that each of them can find something they need and are interested in on your site.
　　
Third, limit
If the control phase is done well, then a certain analysis can be made to obtain sufficient information to make initial restrictions on your visitors. Simply put, you can make a preliminary judgment on what the visitor has visited on your site, and what they have commissioned you to do in the process. By judging, you can determine whether they meet the critical evaluation criteria required by a "valued visitor". The traditional standards include three aspects: money, authority, and demand. Here are three kinds of restrictions you can take.

1. For those who are worthless, you can create something compelling to distract them. For example, if a visitor goes from the beginning to the other links you provide, you can think of him as a worthless visitor.

2. In order to retain valuable visitors, you can create content-focused pages, for example, if you're looking for an information manager and a visitor goes straight to the information manager's section, you can consider seeing him as a valuable visitor.

3. Of course, you can also use some short, delicate, theme-focused, entertaining things to decorate your site and provide appropriate incentives. But you have to understand that visitors who are truly valuable to your site will not be interested in these things.

Iv. Promoting
The next thing to tell you is to drive valuable visitors to do what you want them to do. These may include registering, buying, exchanging opinions, downloading or other matters relating to goods and sales. We believe that you expect valuable visitors to take three basic actions. The following are described in order of importance from big to small.

Buy: If your site, visitors feel that your product is fully in line with their needs, then on a certain visit, they will buy it, and for those who can not achieve direct online purchase of Web sites, can also achieve a new deal.

Register: Try to make your registry short and short, and spread them across all parts of your site.

Bookmarks: We have been shocked to note to a handful of sites that the best way to bookmark your site is to be reminded. Remember that there is a rule in marketing: "If you want someone else to do something, just tell them to do it."

V. Contact
Once your visitors leave your site, what program or means can you use to contact them again? How can you motivate them to visit your site again? What can you do once they leave your site? How can you make a simple, practical, and expensive tracking program and keep in touch with them in a way that they can accept? Here are some useful ways to do this.

Email your visitors and tell them that you have new information on your site (either made yourself or collected elsewhere). But you have to make sure that the recipient's name and company name appear at least two times in each email, and there are a number of tools available to help you do so.

For those who are likely to be clients, here they can describe specific requirements in detail, and you can explain to them how you can solve their problems here. If you know how to save time, then this process will be very fast and save money. Based on our own experience, it takes only three hours to complete the research on which visitors are likely to become customers, and to create dazzling web pages where they are concerned. To ensure the security of these pages, you can use the password and email the URL and login information to the potential customers.

Six, seize
This final phase is actually the first phase of repetition, but slightly different. The key point to keep in mind here is: don't bring them back to the same site again, once you figure out how valuable they are to you, why not take them to another site that matches their interests and needs based on your previous knowledge of them? If finding the right information manager is your key task, why not create a website for the information manager? It doesn't really matter what Network marketing mode you use, it's just a simple start.

Engaged in the type of business, customer characteristics, marketing system structure, product price positioning, there are many other strategic elements will decide which particular strategy is suitable for you, I hope that the above six-stage network marketing model to help you.