Small and Medium Business e-commerce related system summary

With the development and deepening of the global informatization process, e-commerce is becoming more and more popular, the business-to-business model is rising, and more and more enterprises are planning to establish their own online commerce channels. Relative to the large e-commerce platform, vertical and fine-grained e-commerce website also has its own advantages. In the background of specialization, the vertical subdivision of the e-commerce site to provide consumers with more detailed, more professional services, at the same time, independent website is also more conducive to the creation of their own e-commerce brand.
For an enterprise e-commerce website, e-commerce platform is not just a can publish information and purchase things of the site, the original site's simple propaganda and information release function has not adapted to the modern society of business marketing function demand, people in the network to seek information and services no longer stay in the simple information access, And more is the need to implement a convenient, practical, interactive series of service functions on the Internet, to achieve the purchase of products at home, to the enterprise to express their opinions, service needs and complaints, and through the interactive Web site to the enterprise product consulting and feedback and technical support services.
Therefore, in the design and development of business-to-consumer websites, we should pay more attention to personalized and professional service delivery, fast, convenient, stable and safe performance, as well as website access and transaction data and user information mining collection and statistical analysis, to make integrated e-commerce solutions.

Based on the above analysis, the following is a practical summary of the common small and medium-sized enterprise system structure diagram, e-commerce platform is not just a website, but there are a number of systems composed of a solution, I hope that e-commerce people do not know a preliminary understanding and understanding.

Main related Module Summary:
Website:
Independent brand official website, enhance the brand image;
Third-party e-commerce platform:
Integration of social e-commerce platform, expand sales channels;
CPS Alliance:
CPS Network Alliance and Website Alliance, do a good job of distribution channels;
Mobile side:
Mobile apps and micro-stations to improve shopping convenience and experience;
Customer Service:
Call center system, online instant messaging system, customer relationship management, to provide a full range of services for pre-sale and after sale;
Online Payment:
Integration of online payment, micro-payment and other payment systems, easy to pay;
Warehousing and Logistics (WMS)
Integrated warehousing logistics system to standardize the process of operation, to achieve efficient and accurate warehouse tube, rapid sorting and delivery, fast return and Exchange system;
Financial management:
Integration of financial system, financial accounting;
Operation Management:
Implementation of operational data monitoring system, timely detection of system and IDC related anomalies;
Business Intelligence:
Big data analysis, to achieve accurate economic marketing;
Marketing:
Implementation of SMS, EDM, in-station letter, app message All-round recommendation services;

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Author: Hui Yifang

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Small and Medium Business e-commerce related system summary