Small program released, you are very square?

This article originally did not intend to write, but today is full of small program of the article, as if to feel small program to change the world, save the Earth, directly caused a lot of readers message asked me: Colombia, small program How do you think ah? Will it have an impact on mobile development? Ask for an article to dispel.

After all, the conscience Zhang, temporarily wrote an article to you, thought to give you stable morale at the same time, but also to rub the hot spot, tu, this wave does not lose.

As early as a year ago, little brother on the early disclosure of information, small procedures (at that time not called small program) will be on the January 9 of this year, the early morning, small procedures as promised, have to admire the executive power. As for why choose this day? Can I tell you that Apple released an epoch-making iPhone on the January 9 of 2007 years?

Not long ago, the friend Circle of Little brother sent this one:

A lot of people are shocked to see that the entrance to the applet should be placed on the desktop? I myself was shocked, but I was shocked because, in small brother's cell phone unexpectedly saw our family's little program "Food Pie lite", personally to us when the test is simply. "

I think this is unlikely because, from a technical point of view, this desktop shortcut in an open Android system is feasible, but for IOS systems is more difficult, a different angle, even if technically feasible, it is difficult to pass the Apple audit, it is said that No game and App market is an agreement with Apple.

Early this morning, everyone finally witnessed the true face of the small program, it is not the previous exposure, its entrance at the bottom of the "Discovery" page,

Many people may say that you do not see the portal, first make sure you are the latest version of v6.5.3, and then only use the applet to see the portal. For the first time, you can only experience the applet in the following three ways:

1. Search
2. Forwarding recommendations for friends;
3. Two-dimensional code sweep code;

It is noteworthy that the small program search ability is very weak, only a few support fuzzy matching, that is, if you search "food pie" is not search results, only input "food pie lite" Full name to search the small program. " QR Code acquisition only supports scanning code, does not support QR code recognition, it means that you have small programs to share the QR code to the circle of friends is not valid, others can not be long by recognition to experience, and only sweep code to get small programs.

Thus, the basic can be concluded that the small program to marketing, access to the traffic dividend is almost impossible. And Zhang Xiaolong in this year's public class is also clear on the small program to do the positioning: The small program wants to use the way to activate the line of the weak connection scene. The limitations of these small procedures also confirm this claim.

Earlier, the small program just released the Wind, I wrote such an article "small program" what are the impact and opportunities? ", there are three views:

1. More and more entrepreneurs, especially internet entrepreneurs, will be put into the arms of small programs;
2. Small programs do not replace native APP development;
3. Web front-end development will compare fire, everyone should learn the Web front-end;

However, we have to discuss the issue must be based on the latest information to do analysis, I believe that purely from the technical level, the small program can be released very early, has not released the reason, it is likely in this period has been in the small program positioning to do discussion and adjustment, has now been determined that the small program is located in the connection under the line, Through the two-dimensional code of the media, people and things to connect. As an example:

You go to a restaurant to eat, directly scan the QR code, you can order a meal.

You wait at the bus station, scan the QR code directly, you can know when the next bus will come.

Before judging a lot of entrepreneurs, especially Internet entrepreneurs will be put into the embrace of small program, is because everyone wants to divide a little Big Mac to bring the traffic bonus, but based on small program now positioning, is already very obvious, is facing the line, also means the specific use scenario, the specific offline service needs the small program. And for the vast majority of internet companies, products and services are mostly online, offline business is still weaker, so, "more and more entrepreneurs, In particular, the Internet entrepreneur will be put into the embrace of small programs "This conclusion I am now negative attitude, of course, does not mean that the small program of entrepreneurship does not have the opportunity, just said not as widely as previously thought.

As for the second article, I still think that small programs will not replace the development of native apps, or even have a big impact. I have experienced a lot of company's small program, although the experience is much better than the web, but most of the small programs developed by the company are basically "castrated version" of their own app, the function is very weak, the experience is far less than the native app, I think the vast majority of companies to develop the small program just to occupy a hole, including my company , most of the company's current business development is mainly APP-based. I believe that after the baptism of time, no specific use of the scene of the small program, will eventually die.

As for the hot web front-end is not two days a day, the major Giants rushed to research mobile cross-platform solutions, including the Facebook RN, Alibaba Weex, which is a very important reason for the Web front-end hot, including small programs, itself is based on the RN framework for absorption and transformation, can So, today, all of these cross-platform solutions are immature, and few of the main projects of a company using RN or Weex framework, are still in the research and exploration stage, far from the mature stage.

Of course, the introduction of small programs will certainly make the Web front end in the air, undeniable, there will certainly be more and more employment opportunities for mobile development, there is time and energy, spare time to study may also, broaden the knowledge, but also for the future to acquire a new skill.

But do not panic, or suggest to do their job well, first refined a door, and then to widen their width. And programming is the way, when you have the basic programming ability, and then want to learn other areas are the inevitable.

In addition, I am sorry to say, I see the Internet is full of various 8 pieces of 81 small program development documents, 881 sets of small program development Video tutorial, these training institutions is the small program is the most benefit of an area, the development of small programs have detailed documentation, learning is not as difficult as you think, not to say that money is not good, Just feel that the official has the most detailed and authoritative development documents and demo, or Chinese, which you can not learn, but fantasy to buy other materials or videos to learn, then you are basically not suitable for programming.

Finally, someone might ask what the APP, service number and applet are about, and end this article by quoting a very dirty joke on the Web:

The original published in the public number Androiddeveloper,id:googdev, welcome to pay attention to the first time to get more original sharing.

Small program released, you are very square?