Sniff Rose: How to use the "Taobao Riot" to do event marketing

Hello everyone, I am a fine smelling rose. "Taobao riots" This two days noisy more fire, Chinese people also send back their fine tradition: onlookers, as a personal webmaster, a very small part of us can not change anything, but also do not want to miss anything, because we all know a big event is absolutely what we use to do event marketing good theme. If the weight of our site is high enough to write the article good enough, then we can use this article or post to bring huge traffic, sometimes even help us to convert to profit. The following Beijing SEO sniff rose for everyone to talk about how to use this event to do event marketing. "Taobao riots" triggered more than thousands of, tens of thousands of people thing, it's like a bomb on the network crazy biography, we have to do event marketing, the first thing is to understand the core of this event, then choose to be able to bring us the flow of keywords, and then is to complete our article, the last choice of the website published.

　　1, "Taobao riots" data analysis

The first thing we have to do about the "Taobao riots" is to understand the whole story, and the largest range of the subject matter and news related to this theme, such as the characters have Ma, Taobao Mall Zhang Yong, the big Taobao Mall sellers, small and medium-sized Taobao mall sellers, and the whole "Taobao riot" planners, initiators, and followers, If this is relevant, we have to sort it out as a subject matter.

Second, each hot event for us is a lot of related keywords, because different people search habits, and want to understand the events and search keywords different, so in this event we can dig a lot of long tail keywords, and these long Tail keyword index is huge. Here are some of the key data I've collected:

First look at the "Taobao riots" this keyword, its index from 0 straight up to more than 3,000

Look again "Taobao new rules" this keyword, from the log number 140 to more than 4,000:

"Taobao Mall," the key word because of this incident and has risen, from 130,000 to 170,000, there is an upward trend. "Ma Yun," the word from more than 5,000 also quickly rose 10000, Zhang Yong from the beginning of more than 500 also to 900. There are many words I do not have statistics, from these data we can know that this event is quite hot, as long as we can choose from the words, choose the theme, with a good method, I believe that the site can bring huge traffic.

　2, how to select topics to write articles

In fact, there are a lot of places to write about selected subjects. The first thing I'm thinking about is that we can make our own comments on this issue in two ways, for example, we support Taobao, they will Taobao mall "entrepreneurial" "standardized" "authentic", because this for our customers is a long-term interest, we need to spend considerable money, get the proper enjoyment. But can also from another angle analysis, support small and medium-sized mall sellers, should not a stick to kill a boat people, the rabbit forced to bite people, not to mention people anxious.

Second, we can talk about the new Taobao Mall rules for our influence, here people can be divided into many aspects, one is Taobao, one is the big mall sellers, one is the small mall sellers, one is the customer, there are some Taobao opponents, of course, spectators can also be done as an aspect. These people can be divided into several aspects, such as we as spectators, to talk about their views on this incident, what happened around us, the impact on their lives, and so on.

Finally, we can carry out deeper excavation, blasting material. Ma said what words, Zhang Yong said what words, the size of the mall to take what kind of action, is who organized this riot, who in this uprising played a backbone force. We can all be a good excavation of the subject matter.

For the webmaster, our advantage is that some wrote, their blog can be updated, such as Beijing SEO blog today have written two articles, an article has been sent to the A5, this is the second article. Also for me to bring a lot of traffic, reproduced words also acquired some outside the chain.

Well, for this incident Beijing SEO fine smell Rose's superficial view is introduced here, I am not an expert in event marketing, perhaps some experts can use these events to promote their products, using micro-blog to show their influence and so on, these are the Masters do things, I also do not study. I want to communicate with my friends can add my qq:843745641 this article Beijing seo fine smell rose Blog http://www.xixiuqiangwei.com/921.html, welcome everyone reprint, reprint please keep this link, thank you for your cooperation!