Solutions to common website optimization problems

I,The record is cleared or the whole site is K

Whether or not a website's high/low relationship is helpful to search. The increase in the indexing volume reflects the content of the website recognized by the search engine, and feels that the website content has a certain value for users to read. However, the indexing volume is also a common problem. Although there are many similar articles on the Internet, the indexing problem cannot be avoided. Most of the time, it is still normal for your website to be indexed at the beginning, but the website is indexed at zero overnight. According to common analysis, if the website is indexed at zero, snapshots will be lost, at the same time, we can determine that the website is K. This is also a major problem we often encounter during optimization. How can we solve it?

1. Check the website code to see if the website code is infected with Trojans or hidden links.

2. Check the links. Remove the affected links in a timely manner. The sooner the affected links are removed, the faster the recovery is.

3. Analyze the crawling principle of search leads and recreate the content section of the website.

4. Check the website's external link increase frequency and speed, adjust the external link increase frequency and speed in time, and prevent the roller coaster increase.

5. Use spider crawling simulation to check whether spider crawling is smooth.

6. Check whether the space is stable or not. If the space is unstable, replace the space in time. Do not drag the water or wait for a day.

II,Snapshot not updated

The problem of website snapshot update has always been a headache for us, because no one knows when a spider crawls a website or what the principle of crawling a spider is, webmasters only rely on common sense for optimization analysis. If the snapshot is not updated, it indicates that the spider has not updated the Homepage information in its database. If the snapshot is not updated, it also makes it clear that there are some reasons for the spider to crawl the homepage. In many cases, webmasters continue to add external links for non-updating snapshots. In fact, I do not think so. When the search engine begins to discard your homepage, this proves that the search engine has doubts about the optimization method of your site. If it is not processed in time, the website snapshot will not be updated continuously, the updated content cannot be received in seconds. I will share with you the solution ideas below. I have always thought that if you give a method as well as a thought, there are limitations in the method, and the idea is the root of the solution.

1. Check the code on the homepage of the website to remove the code that is not conducive to spider crawling, such as space characters, carriage returns, and JS code overflow.

2. Check the stability of the space. If the space is unstable, replace it as soon as possible. Does the number of online IIS users support simultaneous online website users.

3. Add external links of quality. According to the author, when snapshots are not updated, you also need to add external links, but it needs to be related to Baidu, such as Baidu Space, Baidu Encyclopedia, Baidu know, Baidu Post Bar, etc.

4. Check the links to avoid being updated by the snapshots associated with bad links.

5. Submit a soft article, write some high-quality soft articles to various platforms for soft article submission, and stick to the one-week contribution.

6. One of the simplest and most effective methods to complain to the Baidu Center.

III. Website security issues

If the security of the website cannot be guaranteed, how can users register as members with confidence? In addition, the security in the website program space cannot attract the attention of webmasters. It is undoubtedly to release its own users out of the website. Just like the biggest security leak event in the past, one of the functions is to remind webmasters of the importance of website security. In website optimization, website security is also a difficult problem in the optimization process. Just as we mentioned earlier that the website is not secure, the management permissions can easily fall into the hands of criminals or hackers, as a result, operations such as Trojan and hidden chain will naturally cause the website to fall into an endless abyss. How should we solve the website security problems?

1. Frequently modify the background management password

2. Restrict write permissions to template directories and files. On the control panel of the space, check the folder permission settings.

3. The website must be backed up by the system. You need to check abnormal website records every day.

4. Do not tell others the FTP account password.

5. Update the website program frequently, or download the upgrade patch from the official website.

IV. Downgrading websites

Most websites have experienced downgrading, which may be uncontrollable downgrading or man-made downgrading. Downgrading is one of the most critical challenges in website optimization, once a website is downgraded, all keyword rankings, website traffic, indexing, and snapshots will be affected, so that your initial efforts will be ruined. In addition, it is very difficult to restore a website after the website is downgraded. After all, downgrading indicates that the search engine is no longer in a friendly relationship with the website, at the same time, downgrading the website also means that the spider no longer prefers the website, and it is also unfavorable for the optimization of long tail keywords. How should we perform this operation during the actual recovery period of downgrading the website?

1. Ensure space stability because space instability is also a key factor for downgrading websites.

2. Modify the website code and remove some unfavorable search leads, such as the H1 tag, homepage keyword stacking, Bridge page, and website jump.

3. Increase the website's inner links, and make the anchor text keywords, pages, and inner links of the inner links as diverse as possible.

4. Perform 301 redirection and 404 page guidance to reduce the distribution of website weights and the bounce rate of users.

5. Delete bad links. For example, if the website of the other party is K or downgraded, snapshots are stuck for a long time, and cheating is optimized. At the same time, it is highly correlated. For example, if the website is built, it is related to the website construction.