Some stories about Taobao buyers ' search traffic

　　

Now there are silly a, cattle B, Big C, three D, pit E, five of people in Taobao shopping, see how they came to your shop, hehe!

Silly A: I taobao yellow Crown buyers, today to help the wife soy sauce, hehe! Open the Home page, enter the "soy sauce" directly in the search box, plus the chic carriage return; the results came out., to see if there is a wife like, time is precious, I only look at the first three pages (back to die), find a moderate price (too cheap may be false, hehe), This sales also good, also do promotions, go in and see! First look at the evaluation, not good to forget, ah good, on it, the next single! (Customer Type: Goal clear, also know what to want) (Source of traffic: natural search, through-train keyword bidding)

Cow B: Girlfriend birthday, she has always wanted the elements of beautiful clothes, the Internet to find to send her a surprise, hehe!

What kind of clothes do you buy? First on Taobao look for, first click on the search box on the top of the keyword "dress", out of a lot of dresses, looking for to look like all poor do not like. Then look back at the page, and click the category navigation "T-shirt", well, this is good, seven, "Chao" girlfriend must like, ask customer service this has no goods. Ox B: Is this available? customer Service: A bit of pro, this year is very popular, very temperament, the buyer's evaluation is particularly good. Cow B: OK, I want this, I want to give a girlfriend, must be packaged better Oh! Customer Service: Well, well, your girlfriend is too happy, hehe! Ox B: Oh, my girlfriend is born ri! customer service: Really, I also want birthday, Ah! To give your girlfriend a birthday present, it will help you to package beautiful points; 建议可以再搭上这个修身七分裤，气质又显身材，很搭的，呵呵!你女朋友一定爱死你了!牛B：是吧?客服：真的，我男朋友要是送我这个，我做梦都会想他的!牛B：啊，那好，2件我都要了!客服：好的，亲!今天下午就发货! Girlfriend birthday received the clothes, put on after too beautiful, the seller also sent a small gift, girlfriend Super like, girlfriend award me a big kiss, oh, too beautiful, I decided to die later also want to go to their home to buy things, hehe! (Customer Type: goal-specific, but do not know what to buy) (Flow Source: Category search, through-train category Bid)

Big C: Today is so boring, casually Taobao stroll! Open the Home page, the first eye let that focus map to attract, set clear a look is afu essential oil, and then look at the promotion in the year, and I love the essential oil, oh, of course, to go inside to see! go in. Then go to see what Taobao activities like: Poly cost-effective, promotional channels, daily specials, gold coins. (Customer Type: casual look, soy sauce) (Flow Source: Hard wide or drill show, activity flow)

Three d: Brother now what all online buy, clothes 0th men, shoes mring, underwear crab secrets, snacks new Nong brother, mobile phone to the mall, booking the ticket on Ctrip, hehe! Today is ready to buy a pair of casual shoes, yesterday just received mring sent a mobile phone message, said today on the new, also 80 percent discount, of course, to see! In the Favorites folder directly open Mring home page, the first screen to see the new listing, 80 percent discount, that does not go to see. (The other is not receive marketing messages, but also want to buy shoes, also through the collection folder into the store) (Customer Type: Old customer) (Traffic Source: Collection or direct click)

Pit e: Friends said "Taobao really is too good, only unexpected, not buy", today just want to buy a dress, go to Taobao try, hehe! Open Taobao Home, the overall feeling good, first try how to use: Search box, category navigation, focus pictures, hot products, Activities page, all come, look for the feeling ( Through-train show bit have been ordered several times, just play with you, hehe, try all the same, it seems that the search box is easy to use, then start looking for a dress, in the search list to see a Korean version of the dress (Korean all clothes), at first sight, quickly to ask if there is no goods, and customer service chat for a while, the basic are determined down, But do not know how to pay, try to ask customer service, customer service is very patient, over and over again to me to answer, is really an angel, successful payment, the store collection up, hehe, look forward to my clothes! Clothes received, better than imagined, there are new users mysterious gifts, too love! Great, online shopping is really good, then come to their home (Han Du Mishe) (Same silly a) (Customer Type: New user) (Source of traffic: indefinite)

(The above information is based on Taobao homepage; Taobao Mall page similar to the homepage, there will be more picture connection or theme page connection, but the idea of the basic above, the above information personal thought, only to do sharing and exchange use)

Taobao flow of the main source of natural flow, the promotion of flow, activity flow; I analyzed the large, medium and small Taobao shop, generally more reasonable flow ratio is: natural flow 40-45%, direct clicks 15-20%, through the flow of traffic 35-40%, Taobao guest 5-10%, other less to slightly; Here does not include drill show, hard wide, activity flow, because these are not used much, there is no fixed frequency, no statistics (large sellers will account for a certain proportion). At present, more reliable flow sources have active flow, search flow, direct-click traffic, hard wide or drill show flow, through the traffic, Taobao traffic, I believe that do Taobao long will have feelings, hehe!

According to the rate of conversion, the flow source is sorted, in turn, the activity flow (some activities such as poly cost-effective), direct access (old customers or collectors), natural flow, direct traffic, hard and wide flow, Taobao turnover rate is particularly high, but because there are 15 days of accumulation effect, not ranked. We can according to the actual situation of the store, choose their own key flow sources.

1, Activity flow: The product is competitive (small two not silly), activities more reported (as far as possible the first time to sign up), gangs to go, small two often contact;

2, direct clicks the flow: completes the store collection, the customer service may suggest the buyer to carry on the collection, the member management is the key;

3 Natural Flow: Research Taobao ranking rules: All baby, the search for the 70-80% "relevance, the upper shelf time (the highest weight), the DSR score" popularity ranking "relevance, conversion rate (collection, turnover, repeat, the highest weight), the DSR score);

4, through train: grasp a key point, the more you pay Taobao advertising fees, the more you will be in front of (this is the relationship between bid and click-through, and if you give Taobao 10000 a day, and 1000 per day, the same bid, you will be in front, why?) Because the through train system will give you a high quality score, the impact of the through train is related to the relevance, click-through, time accumulation, in addition to the bid. Specific strategies and methods sent a lot of masters of the article, see it!

5, drilling exhibition or hard wide: the first position ( There is a large number of traffic position first Gio Gio home a screen banner, home two screen banner, daily focus right banner, home end, Taobao list search right banner, mall one, two, promotional channel focus and banner, Chat window banner); Second click-Through ( First eye attractive, second eye know is what to sell, third eye promotional information, these three information let buyers receive in 3 seconds, not only sell goods, the proposal to consider the brand (brand logo and advertising position as far as possible do not have a big change, so conducive to the formation of brand)

6, Taobao Guest: Guide Taobao customers to promote the main store products (the main push commodity high gold), to find a large number of Amoy cooperation (more to the alliance, or can and Taobao up to Taobao customers in the form of cooperation), reported Taobao guest activities (gangs or groups of people often have Taobao guest activity registration message);