Star + localization, two pioneers of vivo internationalization

according to foreign media reports,7 months ,Vivo in Delhi, India held a theme "Touchedby beauty" Brand / product launch, Vivo Global vice president and chief Marketing officer,Vivo India CEO Fred Feng and vice President of Vivo India, Jerome attended the meeting and launched a formal launch for the Indian market with " The beauty of hand goods is called the vivo X5pro.

Bollywood actress,Vivo The stars are shining

not out of He Yi, the star has become the Vivo mobile phone internationalization standard. In the previous Vivo Malaysia Conference,Vivo invited a number of Malaysia's hottest stars to come. The Indian press conference,Vivo continued to launch the star offensive, the Indian Bollywood actress kangana ranaut(Kongna Lanaut) for their conference shot a welcome video for a period of time , and this repeatedly won the " India's Oscar-winning Indian actress appeared at the Noon press conference and at the evening press conference, where he shared stories with audiences and the media about Vivo.

as a result of Kangana Ranaut 's accession,the Vivo of the Indian conference was greatly increased. It is reported that many Indian media have been involved in the press conference in advance, and many fans have put more attention on Vivo brand and products.

through the Kangana Ranaut effect,Vivo greatly improved the brand in the local visibility, effectively set up the Vivo of the international big image, but also strongly attracted the local media and consumer attention. Through kangana Ranaut 's site,vivo the appeal of the product to a strong integration of the star's action, which will greatly promote more Indian users like vivo, not Vivo bring about continued word-of-mouth effect.

observing The recent internationalization strategy of vivo, especially the use of Kangana Ranaut in the Indian conference, it is not difficult to find out that the star-opening has become the main tactic of vivo internationalization strategy.

Vivo strategy of localization in India

from IHS Technology 's research data show thatVivo in the second quarter of the year, has surpassed Samsung, and Xiaomi, Huawei has become the new domestic three. In the domestic market growth rate on the basisof the decline, vivo still maintain a certain increase, and the first half of the shipment million, achieved a decent market performance. When the domestic market is sea,vivo to our neighbours.

Our neighbour India the current market situation is that the population is large, the economy is upward, the intelligent machine penetration rate is low, like the 80,90 era of China. If not surprisingly, the growth of the smartphone market in India is inevitable in the coming years.

Although the Indian market is good, but domestic manufacturers want to enter is not easy, how to open the Indian market, to make products that conform to user habits, how to do a good job localization, this is the current domestic manufacturers common issues.

On the topic of how to localize the brand,Vivo has done a lot of work in India, and has made a lot of achievements.

from people to products,Vivois moving towards a complete Hindu. AccordingVivoFred Feng revealed thatVivoThe product development team is being customized for the printing metric, and the team is being professionally and even localized, and the plan is now in preparation. andVivoin the2014after entering the Indian market at the end of the year,8months, the product was successfully stationed28a state,200City, and established a7000Employees and10000a healthy development system for retailers. So far,Vivoafter-sales service centers have been established in many important cities and even pre-sales services have been provided. Vivoin India, the establishment of20Professional after-sales service centers, and plans to2016year-end established to200home.

The conference,Vivo also launched the theme of "Love India, Love Vivo" India localization development plan. According to Vivo, vice President of Indian company Jerome, Vivo 's first assembly plant was established at the World Trade Center in Greaternoida. The factory has about a few square feet, to the end of the year, will reach the maximum capacity of the monthly million, can create more than a job opportunities. Vivo will bring advanced assembly lines and technology from home and arrange appropriate training for Indian engineers.

from Vivo 's localization operation,Vivo is integrating himself into the Indian society to understand the local people's buying habits, consumption habits, consumption levels and other information, and strive to introduce suitable for the use of Indian mobile phone products, Develop a marketing approach that complies with local Indian conditions and provide after-sales service in accordance with Indian national characteristics.

in He Yi's view, This is the most reliable operation of Vivo in India.

star + localization operation,Vivo 's internationalization thinking is already very clear. Believe that in the next market, these two pioneers will also be vivo open the soil, to lay a greater jiangshan.

Vivo 's international thinking is already very clear, other manufacturers?

Star + localization, two pioneers of vivo internationalization