Start a business, first you have to tell a story

Nowadays, content plays an increasingly important role in marketing, but for your company, without a story, it means that no content can be created or disseminated. What is your company doing? Or, what is your company representative? If you want to answer this question, you can use a powerful method, that is, telling a story.

The story your company wants to tell is to educate users and entertain users, which is also the focus of your content. Therefore, it can help improve the company's "visibility ", building "trust" can also drive more access traffic for your website. From email marketing to social media, content must be supported in the information you send to the customer group. Therefore, if you are the first marketing company, therefore, content marketing should be at the forefront. If you want to succeed in marketing, the best way is not to "sell" your story, but to tell a story.

In the content marketing process, to avoid common errors and design a fascinating story for your startup at the initial stage, let's take a look at the four steps described below.

　　Build your own brand from the very beginning

When you start a business, you need to define a clear brand and reach consensus with all employees of the company. This is very important. Obviously, your story should be related to the products or services you provide, and you should be different from the readers, so that they can understand why it is worth your time in your company, in this way, you can stand out from competitors in the industry.

Only by constantly communicating consistent information can the brand be enhanced. You need to constantly convey your brand values to users and understand their interests and preferences.

To better start your own story, you can answer the following questions and discuss how these factors affect each other, finally, you can draw a complete grand blueprint for your brand.

• What is your company doing?
• Why do you want to create such a company?
• Why do people want to visit your company's website?
• Who is your customer? Who do you want to become your customers?
• What colors do customers think of when talking about your company? How do they talk about your company?
• What kind of emotional feelings do customers feel when they think of your company?
• Why do people choose your company, not your competitors?
• Which other companies do you like?
• If your brand is a person, how would you describe him or her )?
• What do you want people to feel when they visit your website?
• Can you use three to five words to describe your company?
• What kind of love does your company want to provide to customers?
• What services can your company provide to please customers? How will you solve the problem for the customer?

In fact, if you want to better define your brand, the above questions are just a glimpse. Of course, these questions can provide materials for your story and constantly talk about your company. So how can we answer these questions? Here is a more specific example. Let's see how these questions affect your company's story. On the afternoon sanitary napkin official website, there is an article that describes the story of other companies choosing their own brand names. If you simply choose a name different from that of other companies, it means that the content of the story you want to convey is completely different from that of other companies. Therefore, when discussing the above questions, you must answer them in good faith and never forget that each of these questions will affect your brand and your story.

Even if you are not a start-up company, it is necessary to change your business track, clearly define your desired company image, and re-present it to your users. You need to have a sustainable brand, and the entire company needs to be ready for use, and then implement it around those guidelines.

　　Ensure consistency with team support

As I mentioned earlier, the key to creating a consistent company story is the brand concept that you defined and should be supported by the entire team. From the very beginning, when you create a brand, you need to involve the entire team. This is very important. In addition, if there are major changes in the company in the future, it also requires the participation of all teams. Team support is very important. The company's employees are the key channel for creating the story of the company. Only in this way can we ensure consistency and consistency.

Employees of the company must design a coherent story that allows other individuals involved to participate in the story, and each person must trust the story. Otherwise, if they do not even trust themselves, you cannot impress others. More importantly, business owners, key decision makers in the brand direction, and the company's three parties need to be taken as a whole. Of course, this does not mean that other employees do not need to express their opinions on the company's direction, the key issue is how companies can use stories for marketing.

Another key factor to ensure the coherence and consistency of stories is to let employees tell you the behavior of the entire Organization and whether your company is continuously growing, whether your recruitment team is dedicated to recruiting new talents to match the existing company culture, whether your employees support you, and help you build a unique brand story. If you can often lead everyone to brainstorm, the story will be easily formed. As a result, you need to take it as a company culture, and constantly develop and optimize it. In addition, you need to constantly recruit new employees matching your own brand to ensure that they can share their company stories.

　　Use stories from founders or other employees for publicity

In the previous sections, I have briefly described the related questions. One of them is how your employees describe your company and how they interact with each other? Answering this question is also one of the main ways to organize the company's story.

People seem more willing to trust others than an abstract brand concept. Therefore, if you occasionally focus on some key characters, the effect will be better. In addition, when your team members introduce their company stories to others, it is easier to build trust in a specific person.

In your company story, it is also helpful to list the stories of the founders or key members. You can choose different ways to explain the story. For example, you can visit a team member, ask the company founder to regularly blog, or publish articles on industry-renowned publications.

For example, a technology company in Hanzhong, Jiangxi Province, has repositioned the company's target and played the company's product introduction video on the homepage of their official website, there is a sweet girl talking to them about the company in a small and fresh way. Instead, it was the kind of faceless customer service typing that tells visitors to purchase products coldly.

Therefore, you can follow this practice to give your own products a certain soul and add "One Face" to the company story when conveying the company's information ".

　　Out-of-box thinking

If you need more attention, try something interesting or crazy, as long as these "pranks" are related to your company or part of your overall story, so there is no harm. At this time, you need to seriously brainstorm and think out-of-the-box, whether it's anything that increases the company's exposure or gives your company an advantage, you can try.

In the afternoon, the sanitary napkin once held a promotional activity "one word, thousands of gold", people only need to use a word to comment on the characteristics of the afternoon sanitary napkin, you can get a certain amount of cash rewards.

The promotion was a huge success and was reported by many media. News media reports, social media "Crush", so that the product exposure surge. In fact, the advertising value will often be millions of dollars, but if you select the right method, you will be able to spend only a small amount of investment, and truly let your product get viral, this is the value created by the "story.

Start a business, first you have to tell a story