Start a business looking for investment. You need to be cautious about the three types of people-cultivation of emotional intelligence
Jackzhai
In Silicon Valley, as long as you have good idea, you do not need to understand finance, you do not need to understand the market, there are professional companies to help you, there are venture capital to support you... If you are an entrepreneur, you only need to do a good job of your technology. If you have real materials, you will be able to withstand market training. Therefore, Silicon Valley, the United States, has become the world's largest innovator cradle, which is an envy of us.
This is still a distant dream in China. To start from scratch, you need to understand technology, finance, management, and business... The key is that you need to know how to deal with investors and various management institutions. Your IQ is high and your EQ is higher. Of course, I believe that you have no time to do anything technically.
China has been reforming and opening up more than 35 years ago, and there are indeed many people with money. There will be many people who tell you that money is not a problem, that is, there is no good case; there are many people who have a relationship with you. There will be many people who tell you that XX is my dad and XX is my buddy, as long as you have a way to make money, approval and policy are not a problem ......
However, there have been crazy nights in the real estate industry, roller coasters with gold, and money-burning games with Internet companies ...... Everyone has learned how to be calm. In the face of harassing calls every day, you are no longer helpless, but a kind of detachment ...... If you are looking for insurance, the most important thing in your life is your health. If you are looking for pyramid schemes, join us and you will become a successful person. If you are looking for financial management, invest, you don't have financial management, you don't have to worry about money ......
Modern people in urban life are getting faster and faster, and people are getting more and more impetuous. I like to do things right away; I want to make profits right away; I don't want to eat for the sake of being hungry, but for the sake of being hungry, eating is an activity, a job, and a burden. People are getting more and more practical, focusing only on results, instead of enjoying the process.
The domestic investment environment should be said to be very bad!
With good idea, you can open your eyes and spend more time choosing a satisfied investment partner, at least a professional. This is especially important for entrepreneurs who are R & D and then market. There is a saying: When a cake is made, how can it be divided? The question of who is more or fewer? If the cake is not made, nothing can be divided.
There are three types of "killer" investment partners that entrepreneurs need to carefully screen and make mistakes in their choices. In the end, the company is often "dead" in the internal consumption, rather than the so-called technical and market risks.
1,Looking for investors, do not look for speculative people:
Investing in your project is optimistic, and you are willing to invest in it, so that you have the opportunity to do it. Of course, the vast majority of people finally say that your project is the second most important thing: your people, your abilities, your character...
Speculation is only one word different from investment, but its purpose is completely different. Investment is to benefit from your success. Speculation is to make a profit quickly, mostly because he thinks this thing, or you, can be hyped. Directly, he can sell you at a good price. The key is to sell you at a high price quickly. His way of making money is to package you.
Generally, people like this can help you to go public. They are familiar with how easy it is to go public, and what you do is just a gimmick for them, you only need to attract the public's eye. It doesn't matter whether your idea has value. In fact, people who do pyramid schemes have the most obvious psychology.
Speculative people are mostly engaged in the following purposes:
Fast earning money: modern financial industry is "highly" developed, and funds are far better than industry players. They make too much money, leverage large funds to monopolize the market and drive up objects. Over the past few years, "You play with beans", "You are garlic", and "Ginger, you army "... Most of these people do it;
Listing and cash-out: use everyone's preference for high-tech technologies to make commercial hypes. Due to lax regulation, companies are listed just like stock market money. What they lack is a high-tech name, And what technology is, which is rarely followed. When a company is listed, investors and so-called entrepreneurs leave the company, leaving the stock market with a pile of "junk" to let the stockholders digest it;
In fact, the Internet industry is a money-burning industry, and many people are using speculative funds. But the rule is: you must find the next investor before the capital chain is broken. The best way to attract such investors is not how high your technology is, how creative you are, But how good your story is.
2Find a professional, do not look for people who follow the feeling
Entrepreneurship is more than patience and perseverance. You need to be prepared for possible problems and be patient and perseverance to meet every challenge with you. People who follow and feel like they are easy to be emotional are easy to panic and escape in the face of difficulties.
In business, there is a headache: when talking about business, everything is said, and when talking about contract, it is mainly about brothers. What they often say is: work together, not to make money, but to make friends between friends.
When talking about contract, they don't matter what the terms are. Even seriously, they directly claim that there is no contract. He doesn't trust the contract and can tear it up at any time if he signs the contract, he only believes in brothers, feelings, and business.
It is worth noting that after signing the contract, it will be difficult for them to execute the contract. Because he does not pay attention to the details of the business contract, the execution does not follow the agreed terms, but what he thinks will happen.
Therefore, easy-to-talk business is not easy to do, and easy-to-do business is not easy to talk about.
There is another kind of person who is tracking on management, and it is also very tricky to work with them.
The company does not have rules, but all rules do not take effect for him. He doesn't mean that no process system is established, but all the processes can be adjusted as needed at any time. When he is your leader, you don't even know how to report to him. You must guess his true thoughts and use a lot of energy to "understand" him. Otherwise, you and him are like two cars running in the wheel. They are always competing, rather than working hard together.
His mood changes are very important. When you are happy, your request passes easily. When you are angry, the request directly hits the wall. Do you mean "Serving" the emperor? I want to have a good relationship with such a person. He is your best teacher.
Unfortunately, the Chinese "Confucian" ideology has been influential for many years, and the management of seniority is very popular. there are indeed many managers who follow the feeling. Many people are not born to do this (after all, there is no natural condition for being a prince), "years of daughter-in-law success", many people are successful in their own business, or grow to a certain level.
3Look for people who believe in you, don't look for people who like you
I want to invest in you. Of course, I want to trust you. Otherwise, will you spend a huge amount of money? The investor's money is not a storm, and the urgency of earning money is definitely better than yours.
Unless the investor is your father, there must be a discount on your trust. At this time, professional investors will handle the issue well and properly supervise and control it to make up for your management and market deficiencies. This will allow you to fully develop the passion of entrepreneurs and form a strong core team, the higher the possibility of a successful start-up, the lower the risk for investors.
However, many investors are not in this profession. For them, the safest supervision is to manage them by yourself. In fact, you have become a migrant worker with a "entrepreneurial stock. If investors are not very familiar with your industry, they can develop market strategies, process development plans, and sell in the market as expected... If the effect is good, do you think it's not God taking care of you too much?
Some enterprise managers like this management mode: Love factory.
I have met a business boss who eats breakfast at the company at every morning. It is basically a top-level meeting. Dinner at is the work summary meeting of the day, the atmosphere is warm and full of the taste of home; this method is not bad for people who eat and live in the factory, but for people who live in the city, the average time on the way to work is one hour, this is indeed a bit painful. Now the communication methods are very developed, and they can be online in real time without meeting each other, such as emails, mobile phones, and so on ,... In fact, 24-hour work has become a typical way of working for such managers.
Leaders are very dedicated. As senior and middle-level managers, you should be dedicated to your work. But what he understands is often "seeing" you at work. When you are on a business trip or going out, he will be "lost". You 'd better take the initiative to report and ask for help in a timely manner. The important thing is: You 'd better not have your own ideas. Even if you have your own ideas, you 'd better try to turn them into their own ideas. Otherwise, this idea will turn fate into a reality.
To put it another way: such people like to manage very carefully and are not good at authorization. They need work assistants rather than middle managers. In fact, it is more straightforward: they still have insufficient trust in you.
The cause of distrust may be different: one is a lack of trust in your abilities, and you have doubts about whether you can be satisfied with your abilities. "Looking at" you in real time, fully understanding what you do, is the best way to control the outcome of things; the other is not trusting yourself, and it takes a short time to know, there is no common experience... Of course, he is not at ease to spend money and do things freely.
Lack of trust is the most common problem between entrepreneurs and investors. It is essential to establish a trust mechanism. Using a reasonable management and monitoring mechanism instead of looking at you every day makes it difficult for you to scale down.
Currently, the popular "Budget System" is managed to allow you to do things within the planned budget. If the budget is exceeded, we will negotiate with you. We need to trust the plan and budget jointly formulated.
Actually, as an investor, I don't trust you. Why do I need to invest in you? Aren't you playing with your money?
As an entrepreneur, risks are extremely high. As an investor, the risks are also extremely high.
The above investors and partners, the reason for such performance, finally making it difficult for entrepreneurs to display, is mainly fear the risks of investment and entrepreneurship, and do not have the professional risk management and affordability, to put it bluntly, they are rich (no matter how the money comes, no matter how much the money is), but as entrepreneurial investors, there are still some "amateurs ". Looking for such "amateur" investors, your entrepreneurial risk increases, rather than decreases.
This article is from the "Jack Zhai" blog, please be sure to keep this source http://zhaisj.blog.51cto.com/219066/1538584