Starting point Wu Wenhui: Looking back on the development of history optimistic future brilliant

Wu Wenhui: I am very glad to have the opportunity to talk with our peers, especially those in the publishing industry, about the original literature on the Internet and the related content of the traditional publishing industry. Before I came in, I wanted to talk about something, how to talk? Speaking of all about this industry, perhaps up and down can be a long time, can talk about a lot of things. So from my point of view, I think the point of entry is relatively difficult to find. Later, the host said, casual chat, talk about the development and there are some things with the industry. I think the other I will not talk more, I may talk about, one is that I from the content of the perspective of the literature of the development of the industry, there is another, with the traditional publishing industry, a combination of some things.

The beginning of the Chinese web now looks, in fact, from its initial appearance is a long distance. Now I can say, we are China's largest network of original literature website, we synthesized various types of dozens of kinds of network original novel, there are more than 100,000 works and more than 100,000 writers and so on, as well as with hundreds of publishers to cooperate with these things. But in the beginning, it was a very simple thing. At the very beginning, it should be said, in 2001, 2002, a group of online readers and the author of the spontaneous combination of the forum in various websites posted an era, such a very old era, the idea of everyone and everyone's idea is far from the same as now to discuss the so-called industry this level.

At that time especially as I, as a network of readers, I hope that I want to read novels, what kind of novel? Originally on Tsinghua's BBS to look at, and then go to the Golden Bookstore to see, and then where to see? It's gone. I can not afford the novel, 20 a few dollars a, buy back, one day to see seven or eight, go to the bookstore to find some old books, have seen a dozen times, really do not want to see. So it was time to look for novels on the web, and the new creations of fresh people--the ones they created, that they wrote today, those that were posted today, and those that are going to be posted tomorrow, are the authors and groups of people who are now called fantasy novels. Of course at that time the resources are also very poor, I go to work every day crazy search and find, a page to look at yesterday who wrote what, today who wrote what and so on such things, very primitive era. And at that time the taste is very single, is a fantasy, ghosts and other things, or to an elevated world, the Magic Knight and so is also very simple. At that time, I think there is better than no, at least in that era, for our readers are very hungry for an era, it can be said that reading hunger.

Then, when we started our beginnings, we were with several other companions--some as web writers, some as readers, and I as readers. At that time gathered up to start such a website, because of reading hunger, we would like to see some interesting novels, but we can not find, or that we find too tired. In other websites, they are not very good at service, and they are not very good at understanding readers. Because of the interests of their own things, I as a reader, we have to do such a website, just want to give ourselves a reading can be a platform, so that we can easily find a good book, and can continue to appear a good book such a content platform. At that time had not thought of the so-called industry or book publishing.

Reading charges also solves the three-party problem: author's livelihood, Reader's demand, website operation

By the 2003 years we started doing such a website, we found that there are a lot of people like us on the web who read hungry people like us. We this site traffic, the user's traffic has been rising in a straight line, very high-speed growth, at that time we did not expect to say, we must earn how much money or how, but we look at the good. So it has developed far beyond our own expectations, at that time, there are too many people like us to read too much. Then we began to charge, the concept of charging is also very simple, as a website, we have to pay a variety of costs, especially the cost of some servers, network costs these. The second, at that time, the survival status of the network writers is very poor, we all know, like blogging, you can write today, tomorrow can also write, but you can say that I am not in a good mood today, as a blog is very normal. But as a book, this is a very bad thing, because the reader is waiting, I read today No, Gesanchaiwu came out some things, or completely disappeared, the writer is not, this is a great injury to the reader. But you can not blame him, the writer said I also want to eat, I am there every day, lying on the internet to write two hours, everyone to clap, applause finished nothing, every day I still have to go back to daily necessities YOUYANJIANGCU, I insist 35 months also OK, has insisted not.

So then when we introduced the charges, we want to be able to solve the three-party problem at the same time, charge a small part of the fee from the vast readership, which is paid to the writers as they have the money to support their writing, because many of the writers they just say I'm not asking for much money, say 10 million hundreds of thousands of, At that time also did not think so, to have a little money, hundreds of dollars or better, do a little net fee is good. It was very primitive at that time. As our website, we collect a few pieces here, where a few pieces, after the collection, there is the cost of this platform, we can also support the site, then the idea is very simple.

The second era of network originality: The Age of commercialization

Then our website entered the second era, the era of commercialization. This is a business operation process, before very simple, is to find a good book, put a good book on top, let the user to see. Now in the second phase, we need to find books that have commercial value, that will enable users to pay for it, and then they will be able to retain and do something value-added. This is the beginning of the commercial web site process, the process began, it is true that our program is to solve the three problems of some more troublesome, so it has been some users and industry support, very soon in the network original literature industry has made a relatively rapid growth.

In the process, it also brought some changes in the content. Content is no longer the main fantasy class, from the beginning of everyone to see the fantasy novel, this time because of commercialization after the start, we are no longer say where the heat to gather, the heat of the finished after we do? So the market began to break down, each trend began to more, no longer only to write fantasy, can also write history, can also write the city of romance, can also write alternative works. This time the entire content is also in a very rapid differentiation of the development process, while the entire site, user writers are also in a very rapid growth process, including later we start the Chinese network was a grand network acquisition-as a network of original literature development relatively fast web site. After this, thanks to the support of such a resource, a more rapid growth process has been experienced.

And then we'll talk about the combination of these things with the traditional publishing industry, and the third stage. When the content of the more strong, the user gradually increased, we were in October 04 when the grand acquisition, we were at the time of the flow in the country is about 30 of the appearance, in this is basically the portal, search engine these large it portals and so on these enterprises, we just as a reading site, We stand in the 30 position, and the user is still growing. There were more than 300,000 books at that time, which was not enough. In 05 we didn't publish books, the publishers couldn't see us, we didn't know where we were. Everyone on the Internet, read these books people know these books, not read the people do not know, the publishing industry does not know that we have these content, a small number of publishers to try, there is success. After 05 years, 06 is like "The Sin" after the book came out. By 06 We had seventy or eighty of them, and it was a process of rapid integration. At first you throw the book in the publishing house, he glanced at you without glancing at you, said it is rubbish, very simple evaluation. Of course, later, it can be said that these are particularly good novels, and finally he said that the rubbish, but "there are many people look at the rubbish, we can pick up the sale of people sell a look." In 05, we did some books published on some things, then we out of the network on a most well-known book, this year picked up, everyone out of a version, sales of relatively speaking market can get up, more general. We had a signing meeting at the Shanghai bookstore. At that time very coincidence, said to another person is not too respectful, at that time we just inexplicably with another person who signed a car crash, is to write "Kyushu" Jiangnan, at that time in the publishing industry, he is more than we well-known, first printed 100,000 copies, we first printed 2000 volumes, We worked together, he was in the corridor of the east, we are in the West, the result is embarrassed, see the signing, line up, we this team head here, the team tail ran to their corridor West inside, his side of the people disappeared.