Enterprise Marketing Innovation must follow certain steps and methods. Generally, there are five steps:
I. Problems FoundThe purpose of enterprise marketing innovation is to solve the problems faced by enterprises. Marketing Innovation cannot be carried out blindly, but must be targeted. Therefore, discovering existing problems is the first step in marketing innovation, and the fundamental and core problems must be found. For how to provide training to enterprises, you can visit the training mall channel of the Times Guanghua website, where you can select the subjects and content you want to train. Enterprises are always passive and unable to cope with these problems, so they become the rescue team leader rather than the operator. For example, some enterprises find that the employee turnover rate is very high. If the employee leaves, they will recruit again. If the employee moves again, then they will recruit again. If this continues, enterprises can always be in a passive recruitment situation, and personnel instability-global brand network-can result in unstable business performance. In fact, if the employee turnover rate is very high and the phenomenon is serious, the human resources department should first analyze the problem, that is, why? What is the root cause? Is the employee dissatisfied with his or her salary? Or is there a problem with corporate culture? Or for other reasons? Only by finding and solving these problems can the high traffic loss rate be solved. Therefore, discovering problems and finding fundamental problems are the foundation of marketing innovation.
Ii. Propose solutionsFinding the fundamental problem to be solved is only the first step. Finding the problem and finding a solution to the problem must be feasible. This is the second step of marketing innovation. A person who can discover problems can only be a person with a vision. A person who can discover problems and propose solutions is a real talent. The same is true for enterprise marketing innovation. It is necessary not only to find the fundamental problems, but also to find the fundamental solutions. This solution may be a breakthrough or improvement based on the actual situation of the enterprise. It can be implemented step by step or based on the actual situation of the enterprise. In short, this solution is actually the prototype of marketing innovation. It is an embryo, a seed, and whether it can become marketing innovation. It depends on the later implementation and whether it can be summarized and improved theoretically. Guerrilla warfare is a solution proposed by Chairman Mao in the form of war at that time. It is implemented in a timely and effective manner and eventually upgraded to a brand new strategy and tactics. This is innovation.
Iii. ImplementationA good solution, if not, is equal to zero. The execution process is the process of improving, improving, and improving solution innovation. execution is a crucial part of marketing innovation. The solution should be fully reflected in the process of implementation, such as the incorrect solution, how it works, and how it can be improved. All of this must be implemented in an effective manner, otherwise, information deviation may occur, which may mislead decision makers. If the execution of a disk in a disk is not good, it will not be effective, and the execution of deep distribution will not produce any benefits. Dai minhuan is the basic law that should be followed for any execution. Plan-implementation-Summary-improvement is a complete process and must be used repeatedly and repeatedly, in order to ensure that the execution is in place, and even produce better ideas and effects in the execution process.
Iv. Zoom inAny kind of innovation cannot be referred to as innovation if it cannot be promoted to theory. At best, it is only an improvement and improvement. In the process of marketing innovation, enterprises not only need to propose new solutions, but also need to improve the practice, enlarge the functions and effects, so that such innovation can produce greater benefits, then it is promoted to a theory, a model, and a comprehensive promotion. Only in this way can this innovative behavior bring greater value and effect. Enterprise innovation is risky and costly. Therefore, such innovation should generate a greater return. Simplicity is the core of marketing work. If it cannot be used in depth and researched repeatedly to improve the theory and enlarge the effect, therefore, such innovation has little value.
V. Theoretical SummaryAn improvement cannot be referred to as innovation. An idea is not called innovation. Innovation can also be referred to as an innovation that must be practiced and cannot produce benefits. Marketing Innovation aims to solve the marketing problems of enterprises on the basis of the existing situation. through smart payment, Marketing Improvement and improvement, a set of models and methods will be formed to form a core competitiveness, promotion to a theory can be called marketing innovation only in this way. The article is transferred from Yingsheng net, which specializes in online education. More exciting articles and videos are available on the Internet!
Steps for innovative marketing of Enterprise Management
