Strategy and performance appraisal policy

<p>&nbsp; First step: Comprehensive <br>
The society is always changing, the marketing premise is also illusory unlimited, this for enterprises need a small number of opportunities, such as the development of new goods, New road, the latest depositors to communicate cutting ke and the new ditch, and this simultaneous, also let the enterprise did not face many from the cooperation of the hand, political and legal conditions, technical elements, economic discipline and other elements brought Therefore, my tenant must scan the operating conditions of enterprises to scan the enterprise's current departmental marketing plan and the rest of the company and the company's brand of static and dynamic scanning enterprise e-commerce indicators, strategies and performance appraisal policy. <br>
This kind of integrated pattern is the least use of the method is the SWOT comprehensive justice is the disadvantage, advantage, timing and threat of integrated SWOT "comprehensive law refers to the conditions and cooperation to curb the comprehensive time, for the company's external weaknesses and advantages of the synthesis, as well as the company's internal timing and the threat of integration. <br>
Step two: Collect marketing strategy plan <br>
Is closing the way the synthesis, moreover scanned the present part of the marketing plan, the marketing personnel must initially formulate the strategic plan. In the process of formulating a strategy delusion, the marketing staff needs to contemplate the organization's indicators, the skill level, capital and the Geju time of the change can be compatible with the market segmentation strategy, indicators market strategy, poor assimilation strategy, market positioning strategy and Internet station positioning strategy and other relevant strategy design synthesis. <br>
Its three steps: operational indicators <br>
Operational indicators are enterprises as a means of network marketing is being, also network marketing is operating in the process of "South needle." Under normal circumstances, an online marketing plan is included in the second 3-scale appearance of the standard. <br>
What needs to be achieved. <br>
The purpose of quantifying obligations, that is, the volume of tasks is many. <br>
The constraints of the husband, that is, what time to achieve. <br>
Absolutely, Network marketing is also attributed to the marketing of a company using the Internet to rest marketing its means no no is expected Pingzhang Internet technology wood forward external task frequency increase market share, increase sales expenditure or sales volume, increase profits, achieve brand index, improve supply chain governance <br>
The fourth step: Network marketing Strategy <br>
Then, the marketing staff follow the "4P Marketing Practice" "4P marketing Practice", marketing, is in 1960, by the American famous marketing researcher Jerome Macasi, refers to the market needs in the "marketing variables" and "Marketing identity" and other marketing elements, including goods, Price channel promotion Four elements, take its four pure words of the first holiday name abbreviated to 4P. Forms and links govern the formulation of marketing strategies to accomplish established targets, i.e., for the project targets of goods, prices, promotions and ditches, the marketing staff should also contemplate the formulation of strategies such as the positioning of goods, market segmentation, market differential assimilation, and depositors ' contact governance .<br>
Seventh: Implementing the program <br>
This step is a matter of concern to everyone, because they are clear once the reason, and the good strategy is also through the strong and powerless to carry out the ability to demonstrate, so, how to pass the creative, inefficient warfare technology to achieve the indicators, change the most critical element of this step. In this step, the manufacturers can complete the project target-trade combination, depositors contact governance and the rest of the war technology, then the elaboration of a detailed implementation plan, and quickly build a suitable marketing team to implement the plan. <br>
Sixth step: Estimating <br>
The key to any once strategic plan is a predictable injection of capital. Enterprises can be based on the comparison of capital injection and income, after the profit of a comprehensive income, to calculate the rate of capital injection remuneration .<br>
As a result, the network marketing stop estimate, ' also contrived to touch two of the whole: capital injection and income. <br>
Capital injection is the end of the company's network marketing process towel, the occurrence of the various ethnic profits, such as wild profits, software and hardware to buy action measures, the concept, the site development and other costs, so there are some conservative marketing profits can also emerge in the network marketing estimates. <br>
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Strategy and performance appraisal policy