Successful stationmaster must SEE: The business element of the shopping website

Webmaster

In a survey of e-commerce sites in Jupiter Communications, there are some noteworthy data:

Children's websites are not optimistic. Although there are many websites for youth and children on the Internet, less than 10% of the more than 600 websites surveyed can actually purchase according to the classification of website products;

The customer has doubts about the final settlement. One-fourth of the shoppers canceled the order before they settled ...

This is only part of a survey on E-commerce sites in the United States, explaining that there are many problems to be solved in online shopping. However, this does not hinder the rapid development of online shopping. Recently, in the media noisy for more than a year of E-commerce, finally have some real movement, some online stores are launched, the most popular internet auction site.

This article through the foreign E-commerce website of the horizontal research, summed up the operation of online shopping site will involve some factors, such as information structure, price strategy, online payment, product delivery and other issues, for domestic web site operators for reference.

I. Information organization elements of online shopping websites

The 24x7 mode of online shopping and the instant interactive approach have attracted a lot of shoppers ' attention. This kind of shopping website can let the customer participate in the purchase at any time, more convenient, more detailed, more safe. To achieve this level of the site to make the site's products in order, scientific classification, easy to purchase inquiries. Make the Web page more instructive and aesthetically appealing to attract a large number of buyers.

1. Website design elements (web designs)

To determine the design style of the site, first of all to see some of the site's model, and to understand the number of web design companies to provide advice, more importantly, to your target customers to inquire about their feelings about the shopping site, what kind of style they like. and consider how the design can be more effective to attract customers. Through the above reference, the Web site is ultimately to be completed by yourself, you need to determine the degree of interaction with customers, shopping bar (Shopping cart) and settlement submission (Checkout) way, so as to build a unique online shopping site.

2. Classification System (Catalog)

A good shopping site in addition to the need to sell good products, but also have a perfect classification system to display products. All products that need to be sold can be explained by the corresponding text and pictures. The category directory can use the root directory and subdirectories in the form of a combination of management products, customers can click on the name of the product to read its simple description and price information. China Webmaster First Portal

3, Shopping bar (Shopping cart)

For many customers, when they end the purchase from a lot of product information, I'm afraid it's not clear what they are buying. So they need to be able to store the purchased products at a certain location in the online shop, and can calculate the total price of all the products. Shopping cart can help customers to store the information to buy products, put them together, and provide a total number of products and prices and other functions, more convenient for customers to unified management and settlement.

4. Credit card payment (Payments)

Since the purchase of items on the Internet shopping site, naturally want to be able to directly through the network payment payments. This kind of electronic cash is a topic that we often discuss, and it is the topic that people pay more attention to. From a foreign situation to analyze, netizens are more willing to use credit cards to pay, because it is convenient. As for how to solve the Chinese online shopping website, we will analyze it below.

5. Safety issues (Security)

Online shopping networks need to involve a lot of security issues (such as passwords, credit card numbers, and personal information). It is necessary to deal with these problems properly. From the perspective of foreign development, many companies or organizations can provide security certification (such as Secure Sockets Layer (SSL) certificate abroad). This certification process enables customers to consider sensitive information to be protected. But after a relatively long period of practical operation, foreign websites for security has basically reached a benign consensus, security is no longer a bottleneck to the development of the Web site.

6, Customer tracking (customers tracking)

In the traditional product sales system, the customer tracking is more difficult. If you want more accurate tracking reports, you need to devote a lot of effort. However, it is easier for online shopping websites to solve these problems. Through the customer's visit to the website and the information of submitting the form, we can get many clearer customer situation reports. Who has visited your site? Where did you visit? Which pages have you visited? What is most important is the customer interested in what product? What kind of products did they buy? These all have a great influence on the further sale of the product.

7, product promotion (merchandising)

In the real shopping process, people are more concerned about the goods being sold, especially the price. Through the on-line shopping website will the product management and the promotion, utilizes the webpage the arrangement and the design technique, enables the customer to be easy to understand the product information. For some complex products can be used to cross-style promotional strategies for different customer base to adopt different service methods.

Pricing strategies of products in online shopping websites

1. Competitive strategy

You should always be aware of changes in your potential customers ' needs. We can constantly focus on customer needs through customer tracking system (tracking), and keep the site in the direction of customer needs. On most online shopping websites. Often will be the site's service system and prices and other information publicly stated, this is to pay attention to competitor's price strategy to facilitate. Keep abreast of competitor price changes, adjust their competitive strategies, and maintain the price advantage of the product at all times.

2, the secret of bundling sales

In fact, the concept of bundling has been around for a long time, but the reason for concern is due to the wide application of the 1980s American fast food industry. McDonalds through this form of sales to promote the amount of food purchases. This strategy has been applied by many savvy businesses. We tend to pay attention to the minimum price limit of products, but often ignore the use of effective means to reduce customer sensitivity to the price. Online shopping can be shopping cart or other forms of clever use of bundled means, so that customers to buy the price of the product feel more satisfied.

3, special products and services to have a specific price

The price of a product needs to be determined according to the requirements of the product. When a product has its own special needs, do not think more about other competitors, as long as the most satisfied with their own price can be. If the demand has been basically fixed, it is necessary to have a very special, detailed quotes, with the price advantage to attract customers. Many companies start to price their own products, always set a higher price, to protect their products, while at the same time rather than at a price below the sales. In fact, this phenomenon is completely a misunderstanding, because when the customer demand is not very clear, the enterprise in order to create demand, so that customers to accept their own set prices, you must do a lot of work. In practice, however, these products may have been very well sold if they were made more affordable for the customer to receive. China Webmaster First Portal

4. Consider the cycle of products and services

Be sure to consider the product cycle when setting prices. From product production, growth, maturity, to decline, and then increase, the price of products should also be reflected. Products sold online can also refer to the economics of the basic rules of product prices. And because of the unified management of product prices, the product can be a timely reflection of the cycle, the cycle will be better accompanied by changes.

5, Brand value-added and quality performance

We have always been very concerned about the brand of products, because it can have a great impact on customers. If the product has a good brand image, then the price of the product will have a great value added effect of the brand. In the care of brand value-added, but also should pay attention to the product to the customer's feelings, it is a cheap product or boutique. If your product itself has a large brand, then your website can be extended and extended to the brand effect, network promotion and traditional sales combined, resulting in integration effect. China Webmaster First Portal

Three, online real-time payment of several ways

Foreign most popular online payment method is Credit card payment, it has convenient, fast, safe, reliable advantages. Many websites use automated electronic transfers to manage credit card payments. There is also a way to pay through the bank's transfer cheque, it is also with the development of the banking industry and the formation of a more mature way.

From the current situation of domestic shopping websites, take 8848 as an example, there are many kinds of payment methods coexist imagination. Including credit card payment, bank transfer, banker's draft, postal order, and many other ways. Even some websites offer cash on delivery. All these methods of payment are temporary measures, and the best way is to help and solve the whole society. Only from the Bank of the management of credit cards, to the people's minds of electronic payment in the understanding of the gradual improvement and improvement, the end of the most suitable for the Chinese online payment method.

From the current domestic situation, if your site is facing the consumer group is North America, Europe-oriented, then you can consider the establishment of a more robust international credit card payment, because your consumer groups with credit card payment concepts and conditions, from the feasibility analysis is fully mature, but also in line with customer consumption habits. If your target customers are mainly domestic, then you can refer to Bank of China, Merchants Bank or the first letter of the online settlement method, at this stage can be used as a solution to the problem.

Iv. How to deliver the product to the customers ' hands

Many foreign business sites with the famous FedEx and UPS and other large courier companies have a cooperative relationship for their products to carry out the flow of goods delivery work. Because the online shopping website sells the product mostly to the compact exquisite mainly, is suitable by the express delivery way carries on the transportation, therefore also obtains the general customer's approval. Another way is by mail, but the product is subject to certain restrictions.

The domestic website mainly by mail, but not very ideal. Due to the adverse effects of previous mail-order goods, customers remain wary of this mode of delivery. At present, the best way is to direct the use of the existing traditional sales network to transport, so that customers can be assured to purchase. But this is not all businesses can do, also do not meet the characteristics of online shopping, can only be a temporary alternative behavior.

V. Some comprehensive understanding

1, online shopping site to solve the first problem is how to let consumers generate purchase motives. The way to solve this problem is to:

Information is accurate and comprehensive, such as specific usage, utility, precautions, etc.

Fully mobilize the technical means of image display to show the details of the goods

You have to have a trustworthy image.

A place of attraction in terms of function, price, or quality.

2, delivery to fast. Any paid consumers want to get the goods early, this is the demand, to meet the demand, it increased the competitiveness of the site.

3, quality commitment is sure to have. Commitment to ensure quality is to increase consumer information about you. This is definitely not a short one, it's a combination of refund measures.

4, interactive Strong is the default to have. Let consumers quickly search for the goods they want. China Webmaster First Portal

5, consumer culture is the key to the success of the shopping site. Commodities to be marketable, especially to overseas sales of goods should be investigated to understand consumer preferences. The purchasing power and the consumption level are also very important, which is the important factor to decide the price strategy. and the quality of netizen is the key of the key. At present, the number of Internet users in the country is increasing rapidly, but compared with the American Internet users in many areas there is no small gap, such as the length of time on the Internet, the use of network proficiency, the field of application network and so on. Therefore, for the current domestic businesses, the focus of the sale of the first overseas is reasonable.

6, domestic merchants to sell goods overseas through the network, there are many problems to solve, such as online real-time collection, tax, customs, delivery and delivery process of packaging, quality assurance, etc., need to explore a set of practical models. In these areas, there is a particular need for policy support and assistance from relevant national authorities and for visionary cooperation with the companies concerned. China Webmaster First Portal