Suggestions on the optimization of local portal website

The title is written "Optimization proposal" rather than "optimization scheme", because the local portal form is too much, and, even the same system, do the site to be specific analysis of the site. However, no matter what you learn, you should learn its spirit and ideas, not the way of learning. The concrete way is needs to combine the concrete situation to use and the design, simultaneously uses the spirit and the idea to guide the future website the improvement development.

Optimization Recommendations:

1, home do 1-2 top-level keywords, or do the site name this keyword.

Such as:

2008 Job search information to do in 51job keyword is: to find a job

Zhenjiang Hotline-The first city portal in Zhenjiang the key word is, Zhenjiang hotline behind that is the brand advertising words.

China Ceramic Network-ceramic information in China Ceramic network keyword is, the Chinese ceramic network behind that is the brand advertising words.

2, make a systematic plan to the region key word.

2.1, to do the site keyword planning, by keyword difficult to be divided into, hot, medium and partial. Heat "in", such as: "Zhenjiang Forum" relative to "Zhenjiang."

2.2, the homepage does hot, the column page does heat hot, the content page does the long tail keyword which is biased.

2.3, the initial period can use long tail keyword record form to record the keyword and the pair of URLs, in the late development process to deal with.

3, the structure of the website.

3.1, as organized as possible, tree-like. Home, listing 1, listing 2, specific content page.

3.2, each list or column page, as far as possible only the contents of the column below.

3.3. Each content page can be interconnected with the content below other columns

The above can refer to "Baidu know".

4, do personalized main navigation and secondary navigation.

4.1, the main navigation, that is, the part of the Web site. When Web pages are very long, the main navigation can be not exactly the same. Some special columns can be used in different leading navigation, the main navigation can be done some key words.

4.2, the second navigation, that is, the site footer navigation. When the number of pages is huge, do not put all the pages of the same time navigation, but let a part of the page has a personalized secondary navigation. In this way, the number of secondary navigation can be enlarged.

4.3, the main navigation and secondary navigation, do should be the column page or list page competitive slightly strong keyword.

5, the Web site content page interconnection.

5.1, each content page content, the other pages of the long tail keyword, then play the link;

5.2, each content page appears similar to the plate: "Related articles", "read this article people also read", "this column the latest article";

5.2, each content page, to do a "hot plate", the purpose is to promote certain special content and keywords (below 6.3)

6, the plan key words.

6.1, the industry's current news points, pay attention to the first time the organization content published, pay attention to consider the user may use the search term, and focus on optimization;

6.2, the industry has occurred hot spots, pay attention to the analysis of Baidu related search, and timely planning related articles;

6.3, the planning of these keywords anchor text, into the "hot plate." (As above 5.2)

7, combined with specific industries, the use of intelligence to explore more search flow points.

Local site SEO needs to pay a great deal of time and energy, but after doing well, you can get a very handsome return.

If you are a large site operator, if you intend to develop over the long term, it is recommended to set up 2-3 dedicated SEO technical team. Should not put the eyes on a few keywords.