Summary of the first entrepreneurial failure-Product Design

Recently, I have been sharing some of my experiences and experiences during my startup. One of my friends has read myArticleI contacted you via private message and asked if I did it. I was very curious how he knew what my previous website was? After chatting, he used to be an old user of youcai.com. He said that he has been searching for a suitable free personal accounting website since the website was suspended, but he has not found any satisfactory website. Now he wants to spend his spare time, create a bookkeeping Website Based on your own ideas. This guy has a good idea. Because he is a user, he is also the best at understanding the needs and will continue to use it. I believe there will be a very good product in the near future. After talking about some of the reasons for my failure, I think it will be helpful to you to sum up ~

When I do not know the Internet, operation, project, or product experience, I will start blindly. But now I think it makes sense to be blind. Although the website is not successful, I learned a lot by doing this.

Some people think that this is not reliable. Personal Income and Expenses are their own privacy. It is too insecure to remember the internet, so no one will use it. However, after three months of promotion, there are already 200 active users every day. (Let's see what I wrote. Don't be too afraid of the "real world ")

A good start
At the beginning, I used my spare time to create a project, SVN version management, and MySQL database with eclipse. As I was familiar with Struts, spring, and hibernate, I chose the J2EE architecture, at the beginning, there were two tables-User table and Bill table. It is actually a very good start, because it starts from the core. At the beginning, there was no need to design a very large project, and then make a one-year plan, which would scare you and put too much pressure on yourself, it is good to have a goal (it can be seen that I do not make too detailed plans ). After two months of hard work, the first version was launched, and many friends were invited in the forum to help with the test, and then changed the bug. After more than half a month of hard work, after adding a Statistical Chart, it basically looks like a new one. I bought a high-performance PC, a peanut shell, and a domain name myself. This is a simple start. But how can we let others know about this website? (I will write an article about website promotion next time. I will share my product experience here)

Getting lost
After one month of promotion, more and more users have come and made many comments and suggestions. Because I had no experience as a product manager, I was lost from this moment. Some people suggested that the interface was not beautiful, but my girlfriend was very familiar with HTML and CSS, so I made great changes to the interface; some people have suggested that there is no interaction (SNS will be a hot topic at the beginning), so they will be able to share with you the bookkeeping story and mood. A terrible start, because you need to make rankings of friends lists, messages, dynamics, and hot notes... If you do a good job, it's just a simple microblog. Some people have suggested that there is no place to leave a message board, so they have added a message board. Google's statistics are not as good as they are now, and the timeliness is very poor, therefore, I made a statistical statement myself. In order to improve user enthusiasm, I increased the point ranking mechanism...

Priority
Of course, it is not what the user has mentioned, but now I think it is still not a good balance between simplicity and functionality. The functions are becoming more and more comprehensive, but the account user experience is still not very satisfied, and the core is not done well. The result is that the user feels that the functions are quite comprehensive, but the user experience is much worse. The mistake I made earlier was that I didn't concentrate on the core stuff (Accounting) well, so I shouldn't do it. At least I shouldn't do anything irrelevant when I still don't do it. Now, what we should do should be to constantly improve the user experience of accounting, develop mobile clients, and share accounting information.

What users are most concerned about
The main requirement of users who come to our website is convenient, simple, and fast accounting, and can make statistical analysis of the desired data without worrying about whether there is a message board function. Through this incident, I understand that as an individual or a small team, I should always remind myself of what is the core of the product. This product function can be very simple, but this function, to bring value to users.
In practice, the software does not need to adapt to all situations. Sometimes, it cannot do something to highlight its value. For example, Weibo cannot contain more than 140 characters, but it brings value to users.

This time, I wrote some experiences on product design. Of course, the failure of the first startup is not only because of these reasons. I hope to help you later.