Summary of website cheating Techniques

Google ranking optimization:

The optimization methods are diverse. Generally, the website structure, page factors, and external links are optimized based on certain keywords to obtain the best search engine ranking for the website. But in fact, we found that some websites not only fail to effectively improve the ranking of websites due to incorrect optimization strategies, but also make the rankings fall sharply or even be deleted by search engines. Here we will list SPAM-specific optimization technologies that are banned by Google for your reference.

1. Hide text/hidden links

Generally, a webpage is a text content or link that is designed for search engines but cannot be seen by ordinary visitors. Among the various hiding technologies, the most common is to set the font color of text or link text to the same or very close to the background color.

Hide text content (Invisable/hidden text)
It is intended to improve the keyword relevance score through a webpage containing a large number of keywords without affecting the website's appearance, so as to improve the search engine ranking.

Hide Link (Invisable/hidden links)
It is intended to add invisible links to the target optimization page on other pages without affecting the website's appearance, and improve the search engine ranking by improving the link score.
Currently, most search engines detect hidden technologies and are considered cheating. Therefore, webpages that contain hidden text are punished by search engines for reducing rankings or even deleting lists. Although Google does not have many websites that are lucky enough to escape using stealth technology, most people still think it is not worth the risk. In fact, by adding visual text content and ensuring a certain keyword density, the same optimization effect can be achieved.

2. The webpage does not match Google's description

Generally, a website is submitted to the search engine first, and then replaced with another page after the website is indexed. "Bait-&-Switch" is like this: Create an optimization page and a normal page, and then submit the optimization page to the search engine, after the optimization page is indexed by the search engine, it is replaced by a normal page.

3. Misleading or repetitive keywords

Misleading Words)
Use misleading keywords irrelevant to the webpage in the webpage to attract visitors who query the subject to visit the website. This method seriously affects the relevance and objectivity of the results provided by the search engine, which is a deep headache for the search engine.

Repeated Words)
This kind of cheating technique is also called "Keyword Stuffing )", it uses the search engine to pay close attention to the keywords in the webpage body and title to repeat the keywords unreasonably. Other similar practices include creating a large number of keywords in HTML meta-tags or using multiple keywords meta-tags to improve the relevance of keywords. This technology is easily noticed and punished by search engines.

4. Cloaked Page)

Hiding real website content from any visitor or search engine to provide non-real search engine-friendly content to improve rankings.

5. Deceptive redirects)

The first page (landing page) accessed by the user is quickly redirected to a page with completely different content.

"Shadow Domain )"
This is the most common fraudulent redirection technology, which allows users to access another website or page. Generally, Meta Refresh is used. Most search engines do not index pages that use the logo. If you use the refresh identifier to detect the browser or resolution, use Javascript and extend the redirection time as much as possible. If you must use the redirection function, make sure that the refresh cycle is not less than 10 seconds.

Another scenario is that when a user opens a website, the website claims that the website has been moved to the new domain name and asks the user to click the new domain name link to enter the website. However, when the user enters, the link is"Member"Link. This is also a fraudulent redirection.

6. Doorway Page)

It is also called "Bridge/Portal/Jump/Entry Page ". It is a page specially designed for some keywords and designed for search engines to improve the ranking of specific keywords in search engines, and redirect to the real website of another domain name. Search engine Spiders often ignore searches for pages that are automatically redirected to other pages.

7. Copied site or webpage

The most common site is Mirror Sites ). By copying the content of a website or website page and allocating it to different domain names and servers, the search engine will index the same site or page multiple times. Currently, most search engines provide an appropriate filtering system that can detect image sites. Once an image site is found, the source site and Image site will be deleted from the index database.

8. Link Spamming)

Typical cheating link technologies include:

Link farms)

Bulk link exchange programs)

Cross Link)

"Link factory" (also known as "a large number of links") refers to a network system consisting of a large number of web pages. These webpages may come from the same domain or multiple different domains, or even from different servers. After a site is added to such a "link factory", on the one hand, it can get links from all the web pages in the system, and it needs to "Contribute" its own links as an exchange, this method is used to increase the link score to achieve the goal of interfering with the link score. Today, search engines have found that they are no longer a waste of effort. As long as you find that all sites in the "link factory" are hard to escape, no matter whether you are interested or not.

9. Others

Log Spoofing
By making a large number of fake clicks on some websites with higher page levels to find the highest cited log of these sites, you can obtain their import links. Google is aware of this behavior and will take appropriate measures for websites that use this method to obtain the import link.

Doorway Domain)
A domain name designed to improve the ranking of a specific keyword in a search engine, and then redirected to the homepage of other domain names. Because the search engine generally ignores the retrieval of pages that are automatically redirected to other pages, it does not advocate