To give you a detailed inventory of the current micro-business selling the hottest five kinds of goods.
Cosmetics--mask to show the king style
Representative Enterprise: Qiao 10 years old, Han Yu, three grass two wood
Which category was the first to detonate the concept of micro-quotient? Yes, it's a mask. Mask Brand Qiao 10 years old founded only one year, sales over billion, its "micro-business" as many as 2 million or 3 million people, has become the early legend of micro-business. The latest news is that the film star Carina Lau created a "Ka Ling mask" brand to kill into the market.
Mask micro-traders rely on the layers of agents and friends Circle marketing, "Ant Xiong" "Mickle" mode can maximize the strength of each individual, quickly spread the sales network, but there are also sales channel management confusion, the user experience difficult to unify and other ills.
Derived from the mask, cosmetics are currently the hottest category of micro-business. At present, cosmetics micro-business is divided into two categories, one is the circle of friends overseas cosmetics brand Purchasing, a mixed bag. Another kind of Han Yu, three grass two wood and other domestic cosmetics brands as representative, micro-business is only its access to users and expand sales of a channel. One thing the latter is currently doing is reducing the number of agents and agents, or establishing a direct channel for micro-credit. According to the billion power network to understand, Han Beam micro-business average monthly sales have reached 100 million yuan.
Shoes--another lifeline for the factory
On behalf of enterprises: rich birds, elegant beauty, red trolley
High inventory issues have plagued the footwear business for several years. With the rise of mobile internet, the micro-letter has become a major electric platform, shoe clothing enterprises dumping inventory another important channel.
On the one hand, rich bird, O ' Connell and other traditional brands actively develop micro-credit distribution channels. For example, Rich bird's differential pin platform to micro-trust platform, mainly through the company's existing offline staff resources, the use of micro-letter "Circle of Friends" communication capabilities, rapid expansion of open shop and marketing information dissemination. Its financial controller, Chen Weisheng, said recently that the platform was opened in August 2014 and the monthly membership has increased by more than 50%.
On the other hand, Guangdong, Fujian and many other channels, have a relationship between the sellers, began to take goods from the factory, to help the latter in the micro-letter sales of products, solve the problem of overcapacity. For example, the red trolley do is children's wear tail goods micro-business, the team only 2 to 3 people, precision micro-letter fans have more than 1000 people, to take friends circle products brush screen method of marketing, customer orders, direct delivery, go wholesale mode, they do not yahuo. This kind of micro-business relies on the extremely familiar with the sourcing and has a certain amount of clothing wholesale and retail experience.
Health food--Bird's nest sister robbed the head
On behalf of enterprises: Yangege, Fast Yan
Bird's Nest micro-traders have become popular since Yangege sold the bird's Nest premium food in a micro-letter. Yangege is more of a direct marketing model, with less than 10% distribution. In contrast, another well-known bird's Nest micro-business "Fast Yan" is the use of layers of agent mode.
Yangege 20% to 30% of the ultra-low fare increase rate (the traditional bird's nest gift market fare increase of 6 to 8 times times) quickly opened the market, through 100,000 micro-letter fans to harvest 20 million yuan sales. The online sale of Bird's Nest products is primarily to solve the problem of consumer trust, and Yangege's excellent social marketing and fan maintenance is one of the secrets of its success.
Health food has huge sales space on the line, and as Bird's nest vendors are proven to be viable, more products will have to be moved to micro-credit channels in the future.
Mother-Infant-the combination of import electricity quotient and micro-quotient
Representative Enterprise: Big V Shop
Mother and child products are the first tool to catch Mom's users, and is the consumption of just need, so in the micro-credit channels spread quickly is not surprising, and diapers and milk powder are such products in two big explosions.
Out of concern for product quality, domestic consumers are more willing to buy foreign brands or even foreign origin of maternal and child products. However, since the current mother and child brands are not directly involved in the micro-trust channels, so the mother and infant micro-business is the channel, and many have the properties of imported electricity.
The large v store, established in December 2014, is a typical example of a mother-infant micro-quotient. Big V Shop is interested in looking for media attributes of the mother group to become its sellers, these sellers are not the direct owner of the goods, but more similar to the "Taobao customer" role. Large v stores to integrate the high supply chain, responsible for the unification of supply, delivery and logistics distribution. Big V Shop CEO Wu Fanghua to billion power network revealed that the current Big V shop sellers have reached 15000, daily turnover of about 300,000 yuan.
Fresh Fruit--c2b mode of another opportunity point
On behalf of the Enterprise: Love fresh bees, buy fruit, fruit, sweet heart
The fruit category can succeed in micro-letter to a certain extent because the fruit of the origin and consumption of the mismatch, micro-quotient is the role of the connector between the two. Many fruit producing farmers do not have the market, also do not have the ability to play Taobao (Taobao is not suitable for the sale of fruit), just someone willing to help them sell fruit on the micro-letter, it is easy to clicked.
Fruit Micro-merchants mostly take the localized service, cycle order, C2B, direct marketing rather than agent mode, positioning the high-end crowd. At present more successful have bought fruit fruit, fruit sweet heart, fruit leg and so on.
Love fresh bees combined with the O2O model, relying on community shops, improve sourcing and distribution services. Open Love fresh Bee official micro-letter, in addition to fruit, crayfish, ice cream, yogurt and other fresh foods belong to love fresh bees and upstream suppliers to the community store supply, drinks, beverages, life-needed goods and other commodities mainly from the store itself.
Well, the above information is small series to bring to your friends detailed inventory of the current micro-business selling the most of the fire of the entire content of five kinds of goods, you see the friends here, small knitting believe that friends are now very clear bar, ladies and gentlemen, whether in the micro-business or is going to be a micro-business friends, When you are involved in this circle, you must first understand the needs of the market and the hot goods sold on the market.
