Talk about your website, "What's the user for" and "Why?"

Why do users come back? In other words: The visitor comes, what do I bring to entertain? What's a decent specialty?

What do users come to:
1.[wiki]seo search Engine Optimization Rankings
2. Exchange links
3. Advertise: In other people's Forum, post bar, blog message reply, and any one allow visitors to put up a message place
People spend a lot of effort on "How to get into the crowd," but spend too little time on "How to retain popularity".
Enthusiastic SEO, exchange links, advertising, there is nothing wrong.　　The question is: these people are coming, what are you holding them for?
Why do users come back? In other words: The visitor comes, what do I bring to entertain? What's a decent specialty?
Frankly speaking, as for my observation, the general site is not planted in no one-how could there be no one at all? As long as you do not use the password to lock things, search engine can find. As long as a person's frequency with you, he will always make a mistake to find you, this is the law of attraction-they are planted in: the people who have never come back, and do not want to advertise to more people know!
　 why not? 　
Time is limited, site Infinity! Isn't that right?
I came at once, if I find nothing good, I will not come next time!
Do you dare say you are not like this? Are you very patient, visit every day, waiting for her to grow?
You said there is no I believe, it is against human psychology!
Before the influx, the first to keep the popularity of the work to do it!
　 first impressions are hard to erase! 　　　　
This is why, although I am also concerned about SEO, even I also in a certain scope of the implementation of SEO, but in terms of online entrepreneurship, on the whole, I give SEO priority and proportion, did not rise to as if Wang Tong that kind of fanaticism degree.
This is not the right question, but online entrepreneurship is a holistic thing, entrepreneurship to be successful to have a global view, everything must give it "fit" attention, but also not less than. But in the online entrepreneurial army inside, too large proportion of SEO to give a high unreasonable weight.
If the key is really here, there should have been a lot of people who have succeeded.
But no! Why is that?
Because online entrepreneurship and network entrepreneurship are the same, are followed by the same entrepreneurial success of the law: to provide value for money and even value of values, so that bought also want to come back to buy, did not buy to hear the news also want to buy.
Isn't it the same with the many services Google launches? Before the service has been launched, the old users have been running away and the new users are looking forward to it.
　　 Remember: The guest is coming, what do I have to entertain? 　　
Why do users give content to the site? 　　
I've been looking for some information:
　　 1, out of self-interest psychology:When the user actively contribute content to his own is able to generate benefits, users are prone to naturally produce the use of services, contributions to the content of the will. The net picks the station is this aspect typical example, the user uses the net to pick first to be able to satisfy its oneself to the information record and the future retrieval need, but this behavior simultaneously helps the net to pick the station to form the content.
　　 2, out of social needs:If the user contribution content can bring him to participate in the social intercourse and the exchange, also easy to promote the user's power. Livid before "Why do users voluntarily contribute content to a website?" "It is also mentioned in this article that" expect to be watched by close friends, expect to be focused on by more power people, show off what they own or know, or share, which is driven by the social needs of the user.
　　 3. For altruistic reasons:Although this situation is very small, but it does exist, the more typical example is Wikipedia. Most of the wikis that contribute to Wikipedia are not for their own benefit or for their social needs, but for the editors and writers who want to share their knowledge and expertise in a particular field.
Some thoughts on BSP mode--Why do users voluntarily contribute content to a website?
• Expect to be concerned by friends who are close to you
• Expect to be watched by more power people
* To dig a hole in the Internet to bury their secrets, the mood will be good (how many people think that the way effective? ）
• Show off what you own or know, or share (most people do)
• Academic communication (few people do)
• Earn money through googleadsense (very few people do)
· SEO (really effective, but only a very few people do)
• The needs of each person in different stages of life are not the same
• Inability to identify the most pressing needs of users at a certain stage through technical means
Like eating, eating in China has a lot of options, blogger.com like McDonald ' s,msnspaces like KFC, WordPress.com is home cooking, Blogcn.com is a university back door of Japanese noodle shop or office downstairs of the Hong Kong-style tea restaurant, Bokee is the roadside steamed bread store, wordpress/mt is their own cooking so for the three different kinds of motives, How should the website make better use of it for its own service?
　　 1, the first category of users, the key lies in how to turn the subjective self-interest into objective altruism. To pick as an example, the user to use Nets to the Web site for the benefits of the organization of the content of the network, and how to ensure that the user for selfish purposes and the net to pick the tag will have common users, so as to bring benefits to the site and other users? For example, when you include a page in the Del.iCIO.us, it will tell you which tag the other users use to mark the page, and suggest the appropriate tag for you to achieve this. In watercress, users often use it in order to record their own history of reading, is a self-interested behavior, but through the accumulation of the user's self-interest, the formation of the vast foundation of data mining, can achieve altruism, and this kind of everyone objectively altruistic and further can self-interest. (from the net pick of the tag extended to the tag system of watercress, you can find that the tag use of watercress has many defects in the design of behavior)
　　 2, for the second category of users,The key is how to better meet the social needs of users. A more typical example is that most people write blogs to satisfy their inner potential social needs, and if the demand is not met, writing blogs are often difficult to sustain. Readers ' reading and comments, friends ' attention, users ' comments and so on can satisfy the users ' desire of social intercourse to varying degrees.
　　 3, for the third category of users,Need to deal with how to give users a greater sense of identity and fulfillment of the problem. For example, using a rating or honor that reflects the contribution of the user, in some way highlighting the user's "person" factor, rather than simply hiding behind the content of its contribution, and thus partially translating to the above
　　 The second motivation is to use the user's social interaction needs to promote the user.

　　 1. Self-interest needs
Users to meet their own some kind of direct demand, such as supply and demand information, help information, etc., must contribute content. The site is the role of an intermediary service.
For example, housing rental/rental information, users only published information, it is possible to make their own needs of the other party's satisfaction. Specific examples are: Guests gather, CRAIGSLIST.
Also such as Sina's iask, the user has the difficult question, does not propose certainly cannot obtain the help, therefore the user "The love asks" IS has the sufficient driving force. As for why other users want to answer, it is the following other motives to talk about.
For the user self-interest needs, the site as long as intermediary services, and strive to meet good, you can ensure that users continue to contribute content, and attract other users also contribute content.
By the way, users do not have the power to pick the driving force of self-interest. The net picks is also called social bookmark, is explained that the user net picks is because does not self-interest motive. If only for self-interest, both IE favorites, there are other personal client software can achieve "to meet their own information records and future search needs."
　 2. Gain personal reputation and build personal credibility
The user contributes the content, may obtain the personal reputation, establishes the personal prestige. According to Maslow's personality theory is the need for self-esteem, that is, the pursuit of self-worth, indicating that "I am capable, competent to work, is a useful person." ”
Professional blogger is this category, experts through the blog to the outside world to show their professional standards, the establishment of their own professional brand. In addition, the general professional can also through the blog to show their professional level and career path, in order to have a better career.
Part of the motivation for users to answer questions in Sina's iask is that psychologists can specifically answer questions about psychological counseling and establish the credibility of psychologists.
　　 The vulgar Point of 2 and 1 is the word "fame and fortune". 　　
For the user "name" motivation, the site needs to provide users with "stage", the opportunity to provide the show (home page, etc.), to provide the list and other groups to select the recognition mechanism, and design a number of "title" (such as columnist, Hotspot blog, etc.) to express the recognition of the site
　 3. Influencing others
Individuals or corporate users sometimes have to contribute to the content if they have to cooperate with someone else in order to achieve one of their goals, or if they need to be persuaded to influence others. For example, users want to form a kind of public opinion in favor of their own, want to popularize a certain knowledge, so that can better or faster trigger the cooperation of others, and so on.
Company blog can achieve this purpose, such as Google's blackboard. Industry professionals in the professional BBS discussion (especially anonymous), as well as anonymous blog also belong to this column. For example, IPTV club in the Dragon does not see the end of the tvdog2k.
In order to achieve the purpose of influencing others, the website needs to help users to send content to the desired target audience, or let users know where to put the content, such as providing tag to connect people with common interests, provide social circle and so on. It can also provide the mechanism of group vote recognition, and provide feedback means for the influence of content.
　　 4. The need for a sense of belonging
That is, to find the needs of like-minded, forming or joining a circle of demand. As the old saying goes: "Boingo the sound of his friends." "and" the corresponding, Tongbasiang. ”
In order to find like-minded people, users must show themselves, so contribute content. "You do not, enlightened one, I beg for friends ah?!" "For example, some emotional talk, mop-style community, and so on.
In order to meet the user "seeking friends" and the need for a sense of belonging, the site needs to provide tag and other means, so that users themselves to the content by interest classification, and provide a search based on tag, such as Technorati, also need to provide a class of SNS technology, such as friend Management, as well as Interest groups, etc.) organized.
The key is to organize, or encourage, users to organize their own offline activities and gatherings. Only when we meet, does the relationship solidify. With the words of Northeastern benevolence: "No drink, I can count friends." I am not a courtship, not afraid of "see light die." ”
　　 5. Reciprocity and sharing
Reciprocity from two people is reciprocity, reciprocate, from many people, the public is the sharing of the network effect, the more people share, everyone gets the greater benefits, in line with Metcalfe law. In the words of the noble Word is "I for everyone, everyone for me."
To find the needs of reciprocity, some mysterious. Ordinary people (such as me) not so high awareness, not to help others and help others, and more is "this thing is good for me, contribute out I do not have too much loss, contribution is not laborious." Northeast benevolence again said "I also want to be a noble benevolence, but well, first of all to see if I have no advantage." ”
NET pick is a typical reciprocity, the first is useful to themselves, and the site to help me store management, the second is to others, of course, the net can also allow users to find like-minded. In addition, there are file sharing, BT downloads and other examples.
So the site to find and meet the needs of reciprocity, first of all to find and meet the user's personal value, such as the net pick must "meet their own information records and future search needs", and then meet the value of mutual benefit.
Second, more users to participate in the sharing of the future, will generate information explosion, the quality of the message will gradually be graded, there will be a lot of junk information, handling bad money will result in the elimination of good currency. The former relies on the classification and search of content, as well as the use of SNS to filter content, the latter first by the user's clustering and isolation, and the filtering of garbage information by monitoring, whether it is the site supervision, or the supervision of the authority delegated to the user.
　　 6. Group Entertainment or group work needs
Some things have to be interesting together, more often, some things can only be done together. People are social animals, there must be a need for group activities. The so-called alone Lele is inferior to the public lele.
For example, chat and chat room, chat will be more lively, who has seen a person chatting? As the saying goes: three women a play. There are opera, and the theater, the content of this does not contribute out.
What else is there to contribute to the group's activities? Have a puzzled ...
　 7. Altruistic
That is Maslow's highest level of self-realization, and I believe that human nature should benefit his genes, especially when altruism does not have much to lose. For example, occasionally to answer the question of Sina's iask is such a motive.
The example of an unfinished wiki is typical, and the thought of encouraging measures is good.
Web sites should try to make altruistic content contributions a snap. For example, when I click on the blog "published article", Sina can according to my professional characteristics of Sina's iask related professional issues, let me choose whether to answer, at the same time very convenient to record the question and answer blog.