After several months of efforts, the site's core keywords finally ranked in the Baidu home page, which for Seoer, is how excited one thing. Yes, now optimize the site is not easy, too many competitors, each keyword has a lot of seoer and you are competing for Baidu home page rankings. But this is only the first half of SEO work, there are some key words ranking stability maintenance. Before the light technology website small make up to encounter such an example, in the optimization of a corporate website keyword, the keyword in the Baidu home page, but half a month later fell to more than 30, I spent another more than 10 days to optimize, this keyword ranking and came up, ranked in the fifth Baidu, but later after one months or so, The ranking has dropped again, this is what causes the website keyword rank to be unstable? Today Ray Science and technology website small part to share some of their own ideas.
1th, I want to say is the question of the website space, stable site space This is necessary, but a lot of time, many corporate sites are cheap IDC company's virtual host, these servers are often overloaded, resulting in the server instability, there is not enough server bandwidth, resulting in Baidu spider crawling is blocked. So if your site keyword ranking is not stable, the first thing to check is the site space, we can view the site log to understand the details.
2nd, the quality of the site content is low, many times, for the new station, Baidu is still very care, in the new station is still good, Baidu is generally not very bad article, Baidu will be included, so the new station updated every day, a few months later, the new station is a good collection, but later, Baidu Big update, delete a lot of low quality pages, Often a lot of times, the new station will be included in a large drop, which is also caused by the site keyword instability is one of the important reasons, so when the site keyword down, to see whether the site included a lot of decline. If this is the case, stating that the quality of the site content is not, you update the original content of high quality every day, soon, the site keyword ranking will come up.
3rd, the external chain of instability. When the site keyword rankings up, we often stop to optimize the work of the site, the basic did not go out of the chain. In fact, many times outside the chain is not stable, Baidu every big update, part of the chain will be Baidu deleted, but also caused the instability of the chain, the chain is less, will result in the Site keyword drop, so when the site keyword rankings declined, we need to see the Baidu Webmaster platform outside the chain is not reduced. Outside the chain of instability, but also include links, a lot of times, we exchange friendship links, the weight of the other site is still good, but Baidu big update, some sites will be down the right, and so on, our site will be down the weight of the site, causing the Site keyword drop, because the link is the most important keyword anchor text outside the chain. So check the chain instability, it is important to see the situation of friendship links.
The above 3 points are the main factors that cause the key word instability. In fact, the site keyword ranking is not stable, many times we are in the optimization, did not do all the optimization work, so often encountered the site keyword instability of the seoer, to review their own SEO work, so that our level of SEO will be upgraded. The last thing to say is that the site keyword rankings up, just the first part of the SEO work, the back of the need for SEO maintenance, so we can not stop SEO work, should be at least weekly to update the site an original content, a few outside the chain every week, with such SEO follow-up work support, The website keyword rank certainly can stabilize.