Talking about how to reduce the bounce rate of web pages from medical websites

The bounce rate for Web pages, which is specific to each page, is an important criterion for the search engine to measure the quality of the site and give it a ranking. A high jump rate of the page, in the search engine, it is difficult to get a better ranking. For example, your page is originally ranked in the first position, but for a variety of reasons, the user entered your page, always failed to find their own things, turned off the page, and then point to the second ranked the page, found the things they need. If other factors (such as access speed, Web page weight, etc.) under similar conditions, after a period of time, the original row in the second is likely to exceed your ranking. Therefore, we should try to reduce the bounce rate of each page to get a better ranking.

Here is a medical website as an example of how to reduce the page bounce rate.

1. Ensure server stability

There is no doubt that the server can access, access speed, will directly affect the site's bounce rate, thus affecting the ranking of keywords. The most direct example is that if your server hangs for a few days, your site keyword will easily fall off, one of the reasons is that your corresponding page bounce rate is very high. Therefore, the first solution is the problem of the server.

2, so that users can quickly find the things needed

Because of the diversity of the long tail keyword, users may search through a variety of keywords to your page. Your content is difficult to meet the various keywords in the user. At this point, we can only speculate on the information that the user is looking for. To the medical station, the general user search is about the disease, and the disease basically includes: symptoms, etiology, surgery, price, health care and so on. Clear the user's search scope, we can prescribe the right medicine. We can add this content to the site ahead of time. Then, under the same disease page, find an obvious location to link to these several pages. For example, content pages are the easiest pages to appear that are closely related to search information, so you can set them at the top of the content or at the end. For example, http://www.strayy.cn/this site to set this, of course, can also be set to more friendly, more in line with the appearance of the doctor process.

　　

3, hot information and the latest information

If you can't speculate on the information users need, you can only retain users through information that may be of interest to a variety of users. One is the article ranking, the general click rate of the article are more interested users. The other is the latest information, where the latest information is best not to directly call the latest release of information on the site, because more information published every day, not every article may attract users ' attention. The best way to do this is to recommend the latest information, which can generally be recommended for recent events related to the industry in which the site is located. The medical profession such as "milk powder incident" and so on.

Of course, the impact of the page bounce rate of reasons and solutions not only these, page readability, the humanization of the page is directly users. In short, reduce the page bounce rate, all to the user's needs, to the user's identity to see their own web page, I believe we can do better.

Wen/Guo Hanyu