Techniques for writing and operating technical Articles: Analysis | What kind of articles are popular?

For technology-centric technology blogs, people go for what they need, and in most cases are not loitering. If your site doesn't have what he wants, he'll leave, people are searching for purpose, based on motivation, not boredom. Bored, they will go to brush the circle of friends more, see chicken soup.

Type of article

Based on my experience, I have divided the technical blogs into the following types:

article Type	Frequency	Time
Technical detail Type	Several times/day	15-30 minutes
Dry type	Several times/month	1-2 hours
Practice Summary Type	Several times/week	Hours
Talk and Chicken soup type	Several times/quarter	1 + hours ~ months

And their source of traffic probably comes from the following:

The analysis is as follows:

• The first three can bring a lot of traffic, the latter can bring a lot of comments.
• The first three can give you a good place on Google, which will give you a good place in the user's mind.
• Social media can make a fourth type of article, with plenty of commentary and reprint.
• Dry-type and practice-summarized articles are best disseminated through aggregated websites.
• The top three types of users get the information they want and go away without leaving a comment .
• The fourth type, without the halo of a large V, is occasionally transferred to the Enterprise V-turn can also be more than dozens of fans. So I don't have a fourth type of article too much experience of the ha.

However, we want to analyze the user groups of articles according to different traffic sources.

Search Engine: Complete work

Use search engines to find content users are generally for 完成工作 , this type of traffic is mainly technical details of the article-based. Let's start with a quick look at what is a technical detail article--Just a few headlines:

• Django ElasticSearch Ionic build a GIS mobile app
• Django Haystack ElasticSearch Environment Preparation
• Ionic ElasticSearch Search Service

These articles show a lot of technical details. For those who do not understand this field, they are not interested in accomplishing it. So even if you push this kind of article to each platform, it will not be effective. So write the content, then take a good title, and then hand it over to the search engine. All they want is to get what they want, and all we have to do is give them what they want. Because:

Users don't want to spend too much time on your site, they need to have enough time to do something else

We just want to solve our current problem, we can brush the circle of friends when we finish.

User Behavior Analysis

Is my blog's Traffic Source analysis:

We can see that in the second column "Start Page", the vast majority of users (130,000/150,000) are left-that is, the user finds what they want and then leaves, which is the same for other types of articles. However, it is worth noting that about 20,000 of the users will continue to visit other pages.

The main source of users comes from Google, which relies on us to have a good ranking in Google. On God chart:

According to Mediative's 2014 study (the Evolution of Google's Search Results Pages & Effects on User behaviour), the new Eye movement study shows:

This is just an illustration of Google's semantic search, which has already been successful. It is noteworthy that in 2005, the first 4-digit link-click ratio was 47.8%, whereas in 2014 the results of this study were 62.6%.

As a professional programmer, we will use the keyword of the problem to search, such as InsecurePlatformWarning: A true SSLContext object is not available. . If this is your title, "Python solves insecureplatformwarning:a true Sslcontext object is not available", then you have found your user.

This is an article I wrote in less than 5 minutes before, which brought 6,599 visits in half a year . It ranked first in Google's search results:

PS: Although I was reluctant to be the second-ranked article plagiarism-but I was the first, this damned pseudo- original . )

For most users, the first thing you see in this headline is that it solves your problem, and it's Chinese. At the same time, as the number of user clicks increases, the ranking of this article will be higher-and that's Google.

The user tried the idea of solving the problem above, found that can work, and then went away. When the user finds that the above steps do not work, most users leave directly. Unless this is the only solution, users may have a little bit of hope to leave a message.

Aggregation Sites

For most of today's technical aggregation sites, their characteristics are almost the same-that is, users to submit technical articles link, and then by the user to the article "Top" and "stepping" to determine its location on the home page. This category is more popular:

• CSDN's geek headline (http://geek.csdn.net)
• Developer Headlines (http://toutiao.io/)
• Rare earth Nuggets (http://gold.xitu.io/)

Their characteristics are the same as above, the only difference is that the 开发者头条 editor to select the headlines, and then will enter the user's top and step on the channel.

Here is the data that we can count to the website of the traffic:

The article is published in the CSDN geek headline, you can see the number of reading 5k+.

The rare earth Nuggets also have a 1k+ reading volume, and if it is a better technical article, then it will have a higher reading volume. The types of articles that are more popular on these sites are:

• Dry type
• Practice Summary Type
• Talk and Chicken soup type

In addition to the good content, he should also be a common user can read the reading, such as:

• How programmers can increase their Impact 2.0
• Developer Advanced Book List
• 15 books that inspired me in my programming career

For this part of the content, we only need to pay attention to: people are only concerned with their own, and can be achieved .

In addition to this, there is a good title:

• What is the most popular programming language JavaScript can do? This is just an introduction to JavaScript in different areas of application.
• Listen to me. My blog: The technical History of the personal it blog that has been visited for over a month this is only used to introduce my blog's technical history.

These articles and summaries as long as the title is good, the content is real, it is easy to have a good ranking on the aggregation site. And the easier it is to get high attention, that is, "Matthew effect".

In fact, if you publish your article at the right time, you will also get a high level of attention. It's a secret, so don't ask me why.

Social and new media

This category is mainly in the dissemination of the main, mainly for those "talk and chicken Soup type" and do not need code "dry-type". Because I am not a big V, I can only introduce some limited experience. Mainly in the following several main:

• Weibo
• Public number
• Know
• Forum
• Media platforms like today's headline headlines, Penguin media platforms, and more

One thing to note is that the public number is closed, that is, if we have fewer fans, it is very difficult for us to promote our article. This is the same as Tumblr, but we can be on the Weibo @ Big V, if the content is good, then the Big V will also help you turn. And the forum is open type, and this mainly depends on the quality of the user on this platform is relatively high. Media platform is another form, mainly because the author tried several times, found in these platforms is also feasible, in addition to the reader's quality is not high.

The comparison is as follows:

in Getting Started

type	Degree of openness	Transmission Difficulty	Fan Quality	protect the original	difficulty	Audience	Continuity of
Weibo	Medium	So so	Medium	Especially bad	Easy	Dependent on the number of fans	Day ~ Days
Public number	Closed	Difficult	High	High	Difficult	Dependent on the number of fans	Few days
Know	High	Easy	High	Medium	Easy	People who focus on the topic	A few days ~ a few months
Forum	Medium	Easy	Medium	So so	Easy	Users in the Forum	Few days
Media platform	High	Easy	So so	High	Difficult	Almost all of the relevant users	Day ~ Days

Let's start with the above content!

Weibo

Technical articles to spread on the microblog is still very difficult, unless you are big V. But if it is some good content can also spread, mainly see the spread of the Big V-Big V is the tipping point of your article. As I wrote before the "All-stack Growth Engineer's Guide," Fortunately, Turing education and the proliferation of the network, so there are 195 forwarding.

But the egg, because there is no analysis tools, there is no way to help analysis. It is worth noting that the spread of the article on the microblog is relatively short. In other words, no one will be forwarding your tweets tomorrow. Its only major role is to help you increase the number of fans.

Public number

The public number is a higher threshold activity, the pit is relatively deep. If the friend is not many, the fan is not high, own knowledge is not high, spreads the difficulty is even bigger. Since my number of fans is not very large, I can only select one of the most read articles. Why is the whole stack of engineers the future? A total of 2,897 reading, 244 forwards.

So, you guessed that the main is to rely on the circle of Friends forward. And there is a clear limitation that assuming that there are only 20 forwards in 1000 fans, the daily reading of this article will be a declining trend. Typically this is also the reading volume model for most articles, unless there is a large V-forward in the middle.

Know

It's also a platform I've been trying to play, and it's always easy to get started--as long as your content is good, there's no difficulty at all. As a source of traffic for the all-stack growth Engineer's Guide, you will find a large part of the knowledge. This kind of soft-implant advertising is acceptable to everyone.

However, if we try to promote the public number above, we may encounter some setbacks. But you can put on the link to the article. In addition to this, there is a small trick is to put the article you have written in the relevant answer to add the original link.

It is also important to note that if a problem has a smaller number of followers, then the number of people who may be concerned in the future will not be greater. So if you're just a little V, don't bother with me. Put the goal on a slightly larger number of concerns. After the increase in their number of followers, and then to these issues, will not be thankless.

Media platform

The headline of today's headline is one of the most surprising platforms I've ever had--a single article can have thousands, tens of thousands of readings. As I recently sent an article:

The reason to start using this platform is that the articles you send are often reproduced to the top, and are modified beyond recognition. Similarly, I started using the public number as well. Then I found that there was a great amount of reading on it, and I was relieved. It's enough for more people to get in touch with my article.

Today's headline uses a recommendation mechanism, that is, if you have read a technical article, you will have similar technical articles. So our article is very easy to recommend, then the amount of reading will go up. The only drawback is that because the audience is public, it is easy to meet a lot of jets.

Pinterest

Pinterest is also a very good writing platform, but if our articles can not be recommended on the homepage, then we are not difficult to obtain a high reading. When you on the homepage of the recommendation, there will be the following reading volume and like. Reading groups that are limited by technical articles are small and not particularly extensive.

However, if you write what is recommended app that is OK, the average person can understand. And Jane in the book is not to fight advertising, we only rely on the text put a point link, haha ~ ~.

This is precisely why it is a very good writing platform.

Summary: Large connection

Finally, let's take a picture to end this piece of content! What can you think of?

If we have an article that is very hot, it should also drive the growth of other articles.

Exciting content look forward to the next article "creation: the main points of writing"

Please pay attention to my public number Phodal

Techniques for writing and operating technical Articles: Analysis | What kind of articles are popular?