Tencent CEO Ma: Be scared to do business

"2008 is a very extraordinary year, I feel that the crisis in many of the delay in the rescue, and eventually broke out," Tencent CEO Ma said, there are a lot of worries to deal with, not the government to take out 550 billion, plus hundreds of millions of so simple can be solved, a lot of debt, The impact of many bad assets takes quite a long time to digest.

But he thinks that the impact of the crisis on different industries is not the same, for China's internet industry, the new start-up companies are more pressure, because this time need to have the imagination, need to have the concept to support their financing, this time the change on the financing has a great impact. For those who have stabilized the Internet companies have little impact, but may be more beneficial to them.

"I think the development of value-added services and online gaming in China is still just beginning," said Ma, who believes there are 2-3 years of rapid growth, a time when internet companies are trying to capture market share and capture users for two or three years.

Specifically, MA believes that there are several different vertical plates to be differentiated, such as e-commerce, because there is a close relationship with commerce, import and export, especially from China's business law, in the short term they will be much more affected. Online advertising will have some pressure, because after all, the whole environment has changed, and network advertising is dependent on the development of various enterprises, so there will be some pressure. But also depends on the different network advertising plate, whether it is the fast-selling industry, or the real estate industry, or the automotive industry, there are different development trends.

There are several sections of the Internet, such as value-added services, wireless value-added service, online games, and so on, these plate Ma Teng are considered to be in good condition. Because netizens will not like operators, developers so directly affected, like online games is also a cheap entertainment, consumption is not much, will bring a very happy time to users. But for example, tourism may be affected by a greater impact, because it is a single consumption higher than the service.

"In the midst of an economic crisis, not all companies in trouble need to be rescued," Ma said. In the process, the ebb tide, there will be a new round of shuffle opportunities, but I believe that many enterprises is a new opportunity.

Ma said that Tencent's user distribution is more balanced, many lines of business, so Tencent in this global economic pressure, some plate growth will be blocked, but some plate will develop faster. Like online games, the plate growth is very rapid; the second is that online advertising, especially sporting goods and fast-selling products, is less affected by this global economic change.

"The Internet in China is changing very fast. Regardless of what the enterprise does, we must maintain a sense of trepidation, very worried about the line. Ma believes that if there is anything new to follow up quickly, first try, if good, to make timely decisions. Ma admits that Tencent is in a process of transformation. such as Tencent network in the gradual trend towards the mainstream influence to do. Including the future of many high-end finance, technology, production and other columns, Tencent will also increase investment to build. and the Internet value-added service is to maintain the strengthening, because this is Tencent in the process of transformation is very important source of blood supply. There is no cash flow, which can not support long time competition.

For Tencent, hope that with the rapid development of various businesses, can be based on the long-term, "we do not want Tencent to put the profits on the book, we would like to put a lot of profits into the long-term development." Ma said that, for example, in China in the next 3 years, is definitely China's Internet users growth is very crucial 3 years, after the growth rate may be reduced a lot, because netizens will break through more than 300 million figures, so the growth rate must enter a relatively stable period.

Ma thinks that these two or three years should be very important enclosure time, this time if excessively cautious, loses the opportunity, to the future long-term development is disadvantageous. September 2008 Mid-April Tencent took the lead in the campus tour, announced that from Shenzhen and other 17 cities in more than 40 universities recruit 700 new employees, the job covers software engineering, product Planning, web and UI art design, patent management and so on, bucking with Microsoft, Google and other "Rob people", reserve talent, To cope with the need to expand in more market areas.