Terms for network advertisement billing methods

Common Terms for network advertisement billing methods:
Terms highlighted: CPA & CPL, CPC, cpm, and CPS"
1. CPA (cost-per-Action): the cost of each action, that is, the pricing model based on the actions each visitor takes on online advertising. There are special definitions of user actions, including forming a transaction, obtaining a registered user, or clicking on an online advertisement.
Cpl (cost for per lead): pay commission based on successful registration.
Note: CPA and CPL can be regarded as the same type. They represent the famous Asian dating alliance and Google Adsense Firefox products. They calculate the Commission per registration or download;
2. CPC (cost-per-click): the cost of each click. Fees are charged based on the number of clicks on an advertisement. For example, keyword advertisements generally adopt this pricing model.
Note: Google Adsense bean curd block ads, Baidu topic promotions, Yahoo alliance, sogou alliance, etc.
3. CPM (cost per Thousand Impressions): cost per thousand impressions. The cost of an advertisement is 1000 per display. CPM is one of the most common online advertising pricing models.
Note: This type of model has the highest chance of appearance in domestic alliances. Many alliances have CPM advertisements, and such advertisements are usually added to high-traffic websites.
4. CPS (cost for per sale): the marketing effect is based on sales.
Note: in the future, the biggest trend in the development of online advertising is that the advertiser's favorite advertising reward method is based on the sales commission. Advertiser will not worry about any cheating, malicious and ineffective advertising behavior. It is also the direction that regular development webmasters should study hard. Such advertisers will almost never end their advertisements. In addition, the SP mobile phone business can be understood as the advertising form of CPS.