The application of newspaper visual design in CorelDRAW

Founder Fly as the newspaper media typesetting software leader, the status of nature can not be ignored. The purpose of my writing this article is just to make people better understand CorelDRAW and go deep into it!

As a practitioner, I think it is necessary to elaborate on the impact of newspaper visual design in the media industry:

* The influence of newspaper visual design in the media industry

Wang You, graduated from the Central Academy of Fine Arts in 1988, the same year into the "Beijing Youth Daily" work, is committed to the art design concept and the integration of newspaper design, the earliest in the domestic newspaper graphic design practice.

Speaking of newspaper vision, the man had to mention that he was a pioneer in the visual design of the domestic newspaper. Its leading design of the "Beijing Youth Daily" layout, in the traditional mode of operation of the Eminence era, once much industry controversy, but the practice has proved its high visual identity, to the North Green newspaper brand image promotion role is not shallow. When the "Northern Youth" achieved remarkable results, domestic newspaper media seems to have noticed the importance of the newspaper visual design, the newspaper media have been revised to increase their own media in the visual design of the importance, and some also set up a visual department, in the industry even appeared a professional newspaper visual design agencies.

The development of China's media industry rapid, flash more than 10 years later, when more Wang You body step by step to become the direct leader of the newspaper design style, the newspaper visual designer as the newspaper industry's innovative talent, its status from fuzzy gradually into clear, its status is no less than the advertising company's graphic designer. When a newspaper appears in the market, people will pay attention to its first feeling, if the first impression is poor, then ordinary consumers can hardly produce the desire to buy, sometimes even free of charge, consumers will not want. On the contrary, if the visual change, then the effect is not the same, consumers even pay to see your newspaper. In an ordinary newspaper hall has dozens of of peer media, have national distribution, urban distribution and so on, if in these dozens of newspapers stand out, if the consumer to this newspaper to produce the desire to read, for the newspaper vision this piece, it should be the next effort. The survey shows that when the average consumer sees a new newspaper listing, he picks it up and looks at clatter and decides whether he will notice the newspaper. Newspaper Vision is a very advanced science. Which involves a point, line, surface understanding, art accomplishment, experience and many other factors.

Layout format does not have a fixed pattern, enhance visual beauty, skillfully use pictures and text collocation, to the point of view of fluency, the continuous innovation of the format of the newspaper, increase visual impact, attract the attention of consumers, this is the most needed to do in the domestic press.

The following author according to experience, summed up the market at present several kinds of DM media (DM ie free direct investment/directional delivery), research market: Henan Luoyang, Sanmenxia:

The first kind: pure advertisement type. Publish form: 8K fold or single page. This kind of media is more pure advertisement, the readability information is very few. Printing method has two adhesive paper set broken printing and copper paper four-color printing. Specifications generally 8K, the layout is generally 8K in half, sometimes even leaflets. Advantages: Low printing cost. Disadvantage: Lack of readability information, design not pass, do a bit like the street tabloid. Break the bottleneck: either increase readability or strengthen the design. Let the consumer recognize the media visually.

The second type: localized urban. Publish form: Large 16K or 8K magazine. This type of media is published in the form of a combination of advertising and readability information. Printing generally for copper paper, do are high-end customers, which mainly interviews with people. Specifications have large 16K, large 8K range, relatively, visually they do are relatively successful, worthy of peer reference. Advantages: Beautifully printed, on the grade. Disadvantage: Advertising costs are too high. Break through the bottleneck: if the printing costs can be reduced, perhaps advertising costs can also be appropriately reduced, so as to obtain more customer base.

The Third Kind: urban leisure type. Publish form: newspaper. This is the type of newspaper we have. This type of media is published in the form of traditional news newspapers and consumer newspapers. It is neither pure news nor pure consumption. Printing paper for newsprint, specifications generally 8K, suites 8-24 version or more. This kind of media early dare not how to compliment, but also can not be underestimated, as the market matures, as well as professional operation, to the later stage is very likely to impact the traditional media. This kind of media readability information to close to the mass city life as the theme, flexible layout, according to the customer will be arbitrary adjustment. This kind of media to do now is to strengthen team building, enhance professional knowledge, and strive to do the best.

(The above is for personal opinion only, for practitioner reference only.) ）

Before performing the design of the newspaper, you must understand:

1, size specifications. General newspaper printing for large 8K (545*393mm), also should understand the advertising size, such as banner size, 1/2, 1/5 and so on.

2, clear paper type. Newspapers are generally printed as newsprint, sometimes, depending on the case, the cover can also be printed with copper paper. Clear paper type, you can avoid many problems when performing typesetting design. The most important thing is to use color. Do the newspaper may know, the newspaper is very taboo that kind of colorful layout, color the more refreshing the better. Because it is four-colour printing, staff a negligence, it may lead to "a face, four eyes" appearance, so, do the manuscript must pay attention to use color, the less the better.

3, the header, the masthead has been made good, whether the column has been planned, the form of soliciting contributions from where the format is based on 4 columns, or 5 columns, 6 columns, the late make-up should pay attention to those matters and so on. As a typesetting staff, these are the things you need to know.