The battery cannot blow up Samsung's basic business?

After the Samsung note7 battery accident, I agree with all the experts that this mobile phone brand is over. According to the normal logic, the current mobile phone market is full of eyes, and no one will be willing to buy a mobile phone that may be exploding, then there was a piece of joke about the galaxy note7 battery on the Internet. Some netizens ridiculed it as the king of the landlords, and some American soldiers went to Syria with note7. They could act as grenades at a crucial moment, A crosstalk actor ridiculed galaxy note7 as a consumer who blew up his face and broke his face. It was a great contribution to the Korean industry. This is a curve to save the country, south Korean young people can have no cell phones, but they can't help but face-lifting!

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The huge pressure of public opinion is surging, And the Samsung Group is forced to announce the recall of the sold 3 million note7 mobile phones, and resolutely decided to stop production and completely eliminate the mobile phone, as a result, they lost 6 billion US Dollars. At the same time, they painted a big stain on Samsung, a beautiful and noble brand and a diligent and great company.

After the incident, public opinion is indeed moving towards the "Samsung finished" direction, including Samsung's active contact with apple to check whether the note7 battery capacity can be taken over (using its idle equipment, apple's cell phone is not sold to note7, but competitors are busy looking for experts to analyze whether they can participate in Galaxy sharing promotions? One analyst predicted that Apple would benefit the most from the increase of 7 million users. As a result, Asian manufacturers such as Huawei and Xiaomi will also increase their shipments, but two months have passed, the note7 battery event did not increase the sales volume of competitors, and the consumer market gave Samsung a more inclusive, understanding and rebirth attitude.

Honey juice PR and note7 are only Independent Events

Samsung is a long-established company that sold 78 million smart phones in the last quarter alone, and the company also sells TV, washing machines and other electronic products, with nearly 1 billion user groups, these people have been using Samsung Electronics Products for years and proved to themselves that Samsung's products are good. In fact, before the note7 accident, Samsung has already delivered a large number of excellent products to the world. This accumulation of more than a decade is more effective than any advertisement or PR. That is to say, the hundreds of millions of users have a high degree of recognition for the Samsung brand. The most exaggerated part should be in South Korea. The high-profile human body is not an ordinary skeleton, instead, they are filled with large and small Samsung parts. It is almost impossible for these people to break with Samsung. Even more surprising: When note7 has not been eliminated and the product was just recalled, consumers can choose to get a full refund or exchange for another note7. As a result, 90% of users select the latter. This indicates that the consumer is not panic in the face of the note7 battery. They only think that this is only a small probability event, it does not show itself.

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After the note7 battery event, Samsung's PR team created an "independent event" atmosphere, marking a clear demarcation line between note7 and other products, and the development of the facts was optimistic, although the cause of this problem is unknown, but the same phenomenon does not appear on other mobile phones, coupled with consumer loyalty to the brand, they will still choose to buy other models of Galaxy, samsung has always admired machine and sea tactics. switching between different models is easy to use. It is just a note7 product that will not have a fatal impact on its entire strategic structure.

Although Samsung's users have a high degree of loyalty, we all know that this kind of vicious event can only happen once. I believe Samsung's battery team understands this well, the next generation of galaxy will face more stringent control misses. In fact, battery technology of electronic products has been relatively mature. After all, it has accumulated decades of experience, from design, transportation, storage, we have a wealth of experience in installation and use for your reference. According to industry insiders, one important reason why note7 has encountered such a serious problem is that Samsung has adopted new technologies on the battery to improve battery power and service life, the ultra-high-capacity battery is what consumers are waiting for. Whoever can solve it will become the richest man in the world. From this point of view, a large-scale explosion of battery cells is an inevitable thing, because no capitalist can refuse such a temptation, but in the process of moving forward, who will serve as the victim of reform, unfortunately, Samsung note7 has become Unlucky. In view of this, Samsung's next-generation products are relatively conservative. After all, security is the first.

Strong is the best public relations

In all fairness, the trend of the Samsung note7 incident was somewhat unexpected. At the very least, I was surprised by some non-famous experts like this. But I thought about the essential laws of enterprise operation and checked for similar historical events, it would be silly to assume that "the influence of note7 battery was exaggerated without any margin. There is a saying in China: A mouse breaks down a pot of porridge, but this is just a narrow mind. In fact, when the size of a company is large enough and the brand is good enough, they are no longer just a pot of porridge, they will become the vast ocean, you need to know that 100 of the mouse ran to the sea for 100 days will not be how the sea, obviously, Samsung is the electronic technology field of the sea.

In addition to Samsung, there are still many things similar to the sea and mouse R & D in the world and in the history of mankind. All the results prove that before a large number of excellent products, consumers, it is easier to forget any accidents.

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In fact, recall in the consumer electronics industry is rare. Larger recall often happens in the automobile industry, and compared with cell phone battery, the damage caused by the design of a car or the defect of a certain part will be even more terrible. For example, when Volkswagen's car experienced the problem of loose wipers, there will be a shaking wipers, and the danger level can be imagined. The Masses also recalled 3.7 million cars. Many Toyota models were once in the scandal of sudden acceleration, it was even reported that the problem caused more than a dozen drivers to experience car accidents. Toyota recalled 9 million vehicles worldwide, with a recall amount of up to $5 billion, ford, GM, and Chevrolet all have historical recalls, but as you can see, these car brands are still launching their own new products and selling them at expensive prices. Similar examples, there is also a natural iPhone battery, Foxconn fell into the building, the two are not yet big meat, big bowl drinking?

I believe that note7 won't drop Samsung's roots. Of course, this doesn't encourage companies to neglect management, let unexpected events happen, or even make repeated mistakes, I just want to remind you that competitors can't always count on others' batteries if they want to be on the top! (New technology discovery: Kang standing/Wen)

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The battery cannot blow up Samsung's basic business?