The biggest acquisition of the year: $85.4 billion for Cnn,hbo, Batman's parent, Time Warner, the content giant

Julie Yeh

"Latest News": at/T officially announced the acquisition of Time Warner in cash and stock, with a bid of 107.5 USD and a total purchase amount of 854 billion. This means that at/T will transform into the largest entertainment and film company in the United States, a major change in the telecommunications industry!

the world's largest merger, at become a media giant

American Internet Media Entertainment company Time Warner ( Time Warner) and the second-largest US carrier at/T announced that at/T with 107.5 per share USD half-share semi-cash form (Total price 854 billion) acquisition Time Warner, with a large number of high-value content, further transformation to content providers. At the same time, through this merger, The core wireless business, in the saturation of the market area, may achieve a breakthrough growth space. It also lets Time Warner, a snow two years ago, to be ashamed of a low-priced merger of $-a-dollar per share .

The acquisition is mainly related to Time Warner's three main businesses:

• Turner Network Division : including CNN,TBS and TNT Hundreds of cable television network channels;

  
  

• premium cable TV channels HBO ( America's most influential pay channel ): has aired a number of classic American dramas : "Brother Lian", "Sopranos", "Game of Rights", "true exploration";

• Warner Bros. Entertainment : including Warner Bros. films,DC Comics, Warner Bros. Games, one of the world's largest film and television production companies . "Batman", "The Matrix", "Harry Potter", "Lord of the Rings", "The Hobbit", "Shawshank Redemption", "Inception" and other familiar film classics are from here.

up to Eastern time Friday (Beijing time Saturday), Time Warner stock Rose8%to89.48USD per share, atdecline per share3%to37.49The dollar, clearly does not fully reflect the value of the transaction. Time Warner market capitalization680billion dollars, atMarket Capitalization2330billions of dollars. Time Warner shares are expected to close in Monday after U.S. stock market opening thedollars around while atThe stock price will fall further, indicating that the market atThe post-acquisition outlook is not optimistic.

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fit Marriage: at looking for new markets, Time Warner needs a platform

in recent years, At/T constantly adjusting the strategy. The U.S. mobile market is becoming saturated, after years of integration, intra-industry mergers and acquisitions have not much space. Traditional telecom operators, unwilling to become channels, hope that through the digital content to seek more revenue. To fight for consumers, major telecoms companies want to integrate content and channels, replacing traditional pay-TV packages with online and more granular services. at/T as the second largest telecom operator in the United States, is eager to seek new business opportunities and exports.

and Time Warner, faced with increasingly fierce competition in the film and television media, as well as more inexpensive online film and television media user choice, need to integrate a large channel platform to retain the current gradually lost online payment channels and users. Although HBO continues to grow profitably, it faces Netflix,Amazon,Showtime, FX a strong competitor who has grown sharply in a year.

following Time Warner's disappointment with the media sector has been battered by the rejection of a bid for a low-cost merger with the Century Fox after the fiasco of aol- Time Warner's merger . Then, the 860 million-dollar acquisition behavior, it can be said that Time Warner returned to the media industry's high-profile gorgeous turn.

The content of Time Warner's excellence and the well-known influence of its platform At/t breaks the wind in the saturated wireless business market. And Time Warner has a fragmented stake, with no large shareholdings, and it can be a lot easier for the company to manage Time Warner.

The tie-up with Time Warner is a marriage between the world's largest content and distribution channels since Comcast acquired NBC worldwide. With the completion of the merger, at&T will rely on television and media revenue for more than a quarter of the next quarterly financial projections Can be completely away from the U.S. wireless business increasingly fierce competition.

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Strong alliance, how to move forward?

At T-year after the acquisition of T-mobile failed, has re-adjusted the strategy, in recent years has gradually shifted its focus to media video. Last year, he bought DirecTV at near - billion-dollar prices , Thus becoming the largest company in the field of pay TV.

except DirecTV and Time Warner, at and T have invested more than $1 billion to buy Nextel 's Mexican Iusacell , extending its southern border wireless service.

with At/T in the Media video field of a large number of acquisitions, and at the same time, the big action, aggressive attitude strong. at the end of the year, a "top-level video service" program was launched with its content providers, allowing users to watch videos directly from the web without having to use a satellite package. Time Warner can help The expansion of the streaming business segment.

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The biggest acquisition of the year: $85.4 billion for Cnn,hbo, Batman's parent, Time Warner, the content giant