The choice of property management system--there is no free lunch in the world

As a professional property management information for many years veteran, often have many property industry friends to consult a lot of questions. With the recent rise of various "clouds", a variety of wool out of the free platform of Pigs is also a fascinating eye of flowers. More and more friends in their own development of a property system, procurement of a property system, or first try the free property system between tangled. Because each company's situation is different, the scale is different, the stage is different, so it is difficult to say clearly which one good which is bad, here I analyze these systems, for friends reference.

Before answering these questions, let us begin by looking at a more fundamental question that will facilitate the unfolding of our problems later. "What is the purpose of the company?" "I believe all of you, especially business owners, have a deep understanding of this, but I believe there is a problem around all the answers-cash flow, cash flow is like the blood of the enterprise, it is impossible for a company to develop without cash flow." The difference between companies is primarily where cash flows come from. There are three main sources of cash in modern enterprises.

1 Mode A: Service/product exchange get rewarded

This model is the most traditional and most common mode, the customer directly provide services/products, charge the corresponding fees.

Advantages: In order to return money and reputation, the company will ensure delivery to a certain extent

Disadvantage: Deal difficult, need to consume a lot of energy to find new customers

2 mode B: Channel charges

The model is to provide services in a free or low-cost manner, with a large aggregation of similar resources and profitability through the provision of value-added services. This is what we often call the wool out of the pig.

Pros: Often find a pain point in one direction, and rapid expansion has a wealth of experience

Disadvantage: It is difficult to balance the benefits of value-added service providers and the interests of platform users due to the large amount of capital development

3 Mode C: Capital Channel

Access to operational funds through IPO, private equity and other financing methods

Advantages: Large-scale enterprise, stable and reliable. There is sufficient technical accumulation possible, in the service is more standardized.

Disadvantage: The enterprise has a very good profit requirements, in order to reach the capital market requirements, often need more than 40% of profits, that is, the customer 100 yuan may only purchase 60 yuan service.

Next we analyze the different types of companies how to choose the three kinds of enterprises to launch the property information products.

Start-up property companies:

My advice for startups is not to get on the property information system. Informatization has an important premise is the ability of employees to achieve a certain level, start-up enterprises need to be familiar with property management work, to understand the details of the property work. Directly using the software system, because the business people are unfamiliar with the business, need in the system to find the function module for business, it is difficult to use a good system. This time the system backfired, so advise the start-up property company's friends, first do their own offline services, and then consider the issue of information.

Small Property companies:

For small property companies, there is no need to consider too many long-term planning, free of charge can be used for free. First, the use of free system companies can first Test, to see if the company suitable for the use of information; second, you can try to see more, find the right products for their company, the third many free products can also bring benefits, so it is suitable for small property companies. But note that a lot of free products have charge content, it is best to understand the details of the charges, to avoid late to incur high costs.

medium-sized property companies:

For medium-sized property companies, my opinion is not to use the free system. The company developed to this stage, has gone through the start-up period, without the pressure of survival, all aspects should begin to prepare for the big development. The use of free products has two obvious problems: 1 information security, for medium-sized property companies, which have managed many users, these users will become a valuable asset of the company, the registration of these information on other platforms will bring great security risks. 2 As there is a lot of content for the owners in the free system, these contents may cause the owners to resent it, so that the owners feel that the property companies are using them to make profits, which has a great negative impact on the daily property management service.

For medium-sized property companies must choose a standardized products company. Do not develop their own products, a suitable for their own property products need 2·3 years of development time to complete, and have not used some standardized products, it is difficult to form a visual understanding, it is easy to imagine a lot of unrealistic needs. It is also important to note that if the company does not have a large development plan for a short period of time, do not use the property information system used by large property companies, there are many complex management processes, these processes will cause great management waste.

If the company has used a number of standardized products, and began to prepare for the big development, we must want to do according to their own characteristics of the company to do some customized services, then I recommend the choice of a type of company.

1 relative to the completion of the capitalization of the C-type company, a type of companies more care about existing customers, have a stronger bargaining power. More willing to compromise to do some of the customized services.

2 compared to companies with capital pressure, a type of company can accept lower profits, can save costs for the company.

3 If the company has such a plan, it is best to choose the company with the customization ability at the early stage, so it can take a lot less detours.

Large Property Companies

For large companies, my advice is clear, do not choose standardized products. As a large-scale property company, the development has now formed its own management characteristics. Standardized products can not match on the existing management mode, because there are too many management details are not the same, forcibly on the information system will drag on the existing management system. And the free products are not used, completely does not meet the existing company positioning.

As a large-scale property company, there is only one way to go, is to find a large property company implementation experience of the team to work together to develop the custom. And the process could be 3-5 years. Never imagine that you can easily develop a system to cover the existing management. In the team selection must choose to have a large company on-site implementation experience of the team, this experience is a necessary condition, and the other side to have a corresponding property management experience, no one a bunch of property is not clear how the programmer developed the system can guide the property industry to work for more than 10 years of property staff.

Because of the limited space, here I simply analyzed a few situations, each company must have their own specific ideas and plans, and here is a personal word. Welcome to the letter with the exchange of information on the experience of property informatization, but also continue to follow my other articles.

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The choice of property management system--there is no free lunch in the world