The communication principle of information design and the graphic design in information design

Article Description: the principle of graphic design in information design.

In today's complex world, design forms are also blooming, what design is the most easily accepted by users, and can be very good for users to bring their needs of information, which is worth our discussion.

Definition of information design

Information design as the name implies is used for information exchange design, if we take the word "information" alone to explain the words, first "information" the word has a long history, it is the basis for the development of human civilization, it can be said that all human knowledge and stories are information, through the transmission of information, The civilization of mankind is able to advance and develop forward. Now people receive more and more information, so we can understand and use the information according to the law, in the broad sense the information has: measurable, recognizable, convertible, can be stored, can be processed, transitive, renewable, compressible, available and shared, and other basic functions. But if his most important role is his sharing, that is, the dissemination of information function, if the information can not be transmitted, then he lost meaning. There are three ways in which information can be transmitted from one generation to the other by means of language, words and images (painting). The language uses the voice to transmit the information, the text uses the writing symbol to transmit the information, the painting uses the image to transmit the information. Sound, symbols, images become the main form of human communication. Only through this expression can human beings communicate and understand each other. So we can say that sound, symbols and images are three kinds of information peculiar to human beings. At present, we know that the information design is more from the work of some designers and viewpoints summed up some of the views, the most popular one is that through the processing and induction of information to help the audience better understand and apply information. In the design of information is to solve the problem as a prerequisite.

The history and development of information design and its impact

The earliest Chauvet caves in the world, which have more than 30,000 years of history, have the world's oldest cave murals, and the more than 8,000-year-old historical glyphs found in ancient Chinese ruins are the earliest visual communication cases.

Of course, in today's visual culture as the leading cultural environment, it is difficult for us to fully understand the importance of these human initial symbols, whether practical use or spiritual purposes, we are not sure, but these symbols and paintings have affected the life of our people. However, in 1300 BC, the Sumerian inscription on clay carved the town layout and pointed out the location of the ditch and the construction of the town layout, and also made a wedge-shaped text annotation. This picture has very good practicality. This is known as the map, has been the industry's information designers known as one of the earliest information design. Because maps have a good use of purpose, it is very straightforward to convey information to the audience. When it comes to the usability of information design, we have to say one of his most common expressions-charts and curves.

William Pleville, the father of modern charts and curves, was an engineer and a political economist, but in order to make the audience easier to understand the complex numbers, they created linear, bar and pie charts to replace the previous data. This allows the audience to know more clearly the correlation between the data. It can be said that the appearance of graphs and curves greatly enhanced the development of information design.

In 1925 Ottoux Newlath published a systematic design of the pictorial text. The "Isotype" (International System of typographic picture education) wants to replace text with a systematic image to form a common language in the world, but eventually failed due to the limitations of the printing process, But his influence did not stop. Now the signs used in public places are all evolved from "Isotype". He has played a subversive and revolutionary role in the development of information design in graphical symbols.

Graphic design analysis of information design three principles

The information design is called the information design, has his own attribute principle, below we from the information design three basic principles to ponder the information design the graphic design.

The cognitive principles of information design

First, information design has the cognitive principle, through the designer to the information design and the reorganization, the information design should communicate to the audience specific information in the clear and easy to understand way. In order to achieve this goal, the information designer must "Shanfanjiujian", Carry on the detailed research and the understanding to the design topic, explores the easiest and easiest way to convey the topic information. In the "Information explosion era" People's acceptance of information is selective, how to let the audience in the numerous information to receive your message, this is what each designer thinking of the problem. So as the information design is the easiest to convey information graphics, how to design it? Architectural Master Smith van de Rowe put forward the Design view: "Less is much" (less is more). "It's good to use in information design, because the graphic of the information design is to give the audience a glimpse of what he is conveying to the audience."

Graphic design of mobile phone interface, as a typical information design, he wants to convey to the user is the most direct information value. Users in the use of mobile phones, the need for very intuitive graphic information conveyed. So as a designer in the design of the time will consider using the simplest way of design, so that users know this information, so we are in the design of the first consideration is the concise graphics. For example, the telephone thin graphics, we have borrowed from the design of the telephone thin style, with the method of line drawing to achieve, at the same time the telephone book on the telephone symbol is also very good to convey the meaning of this graphic. Why this kind of graphic design can easily be accepted by the audience, I think it is very important that information designers seize the audience's "memory" this feature. This is for information designers is the best way to design graphics, the above mobile phone interface graphics are grabbing the audience of this point to design.

The communication principle of information design

Second, the information design has the principle of communication, as the name implies is mutual communication between each other, this is not an information designer's wishful thinking, but to and the audience to form an interaction. The research of communication in information design is to study how users can receive and share their information more effectively, now we know that graphic design is more known as "visual communication design". The designer is the sender of information, and the object is the recipient of the information. So it is very important to know the object of the information communication in the graphic design of the information design, the designer should also take into account the audience's cultural attainments and living environment when designing the graphics, because these directly affect the audience's acceptance to the graph. The following picture for the Dragon Steward design icon design, because the audience is the Internet café managers, so in the design of graphics as far as possible to consider using a realistic approach to performance, user-friendly identification.

The aesthetic principles of information design

The last is the aesthetic principle of information design, can be as a designer whether in the past or the future is to add beauty, this is also as a design is the minimum requirements. Because of the influence of design in modern society more and more, but as a designer we should focus on the most basic-visual design. However, as the aesthetic principle of information design, it is necessary to combine the first two principles of information design: Cognitive principles and communication principles, so as to better convey the aesthetic principles of information design. This is most evident in graphic design.

The pictures are the 2008 Beijing Olympic Games and the 2012 London Olympic Games icon, since the Olympic sports icon appeared, after each Olympic Games icon are different, but there is the same, why say so? We know that the sports icon of the 2008 Beijing Olympic Games is hailed as "the beauty of Seal", "The Beijing Olympic Games sports icon takes the seal character strokes as the basic form, the Fusion Chinese ancient Oracle inscriptions, the inscriptions and so on inscription charm and the modern figure simplification characteristic, conforms to the sports icon easy identification, easy memory, easy to use request. Strong Black-and-white contrast effect of clever use, so that the Beijing Olympic Games sports icon shows a distinct movement characteristics, elegant sports beauty and rich cultural connotations, to achieve a harmonious unity of form and meaning. "This is the introduction of this set of icons by Zhang Ming, vice minister of cultural activities of BOCOG. We also know that this set of icons not only has a strong Chinese cultural characteristics, but also very concise, in the traditional culture and modern design of the perfect combination of the audience at the same time considered the universality of the icon design in the common to find his personality. The same is also the 2012-year London Olympic sports icon Design, which is said to draw on the idea of the London subway icon. In any case, these are important examples of design that consider communication and aesthetic principles in information design.

Graphic design in the future information design

The graphic design of information design in the use of graphic media to make a simple explanation, but 21st century was called "The Information Explosion era" is not only his information is large, but also his use of the media. At the same time, information design is a special design form involving many disciplines, it combines font design, illustration art, graphic design, interactive design, ergonomics, psychology, sociology, linguistics, computer science, etc., and it also requires designers to create simple and understandable information. The emphasis is on people-oriented and accuracy of information performance. In the future I believe that information design will play a pivotal role in graphic design, product design, and UI design, which we can learn from Apple's latest ipad offerings. I think it's a piece of information design that combines the most representative of all disciplines.