The contradiction between the medical search popularization monitoring and the URL standardization

URL standardization, is seoer know and easy to understand a concept, but the author found that many people do not have a good application, including experienced seoer and companies can not understand the basis of this very thorough, especially when the medical industry to promote the monitoring of frequent problems.

Below I use a medical profession to do for several years of optimization station for example to say the URL standardization in the end what mistakes. The problem is one of the big problems that many medical professions are currently encountering.

Why is there a problem with URL normalization?

Because of the special nature of the medical profession and the degree of competition, it usually requires a large number of editors to promote the long tail word, such as news Network, classification information, forums and other third-party platforms. Many companies in order to monitor the promotion of promotional staff, so that each extension of the link with their own specific parameters. Like your site is www.xxx.com, there are 10 editors they promote, the article with the parameter links are different

For example: Www.xxx.com/?abc WWW.XXX.COM/?EFG WWW.XXX.COM/?HJK

These links are different, but access to landing pages are the home page, when the editor on the Third-party platform after the article, visitors through the link with the parameters of the site, you know which editor of the article of the access. This kind of detection although very intuitive and have some reason, but I think it is not fair and unreasonable.

　　

Ii. monitoring shortcomings and unreasonable points

Usually at the end of the hospital will have the access URL with the parameters of the summary, such as WWW.XXX.COM/?ABC this month to bring the number of visits is 50 advisory 18, WWW.XXX.COM/?EFG bring access is 100 advisory 45, Then, according to the number of interviews to give the editor to promote the corresponding bonuses, in fact, this is a lot of unfairness.

1. Unstable third-party platforms-different platforms have different rankings, such as posting a long tail on a news source. Posts are ranked relatively higher than forum blogs. But the hospital in order to ensure the proficiency of the platform and account management considerations, is a person responsible for a platform, even if the common platform, a long tail word with a platform search engine generally will only present a ranking. It is also possible to create internal competition by wasting resources.

2. The degree of competition-the long tail words that each person sends every day are different, different departments also have different business, such as the main brand of the hospital is male-dominated, regardless of the relevant expert technology is the high visibility of male, then the consultation volume of gynecology is certainly less than the male division of gynecological editing is not fair.

3. Sectoral issues-for example, a new station to promote the department, we all know that the new station is more difficult to collect, on the current Baidu to see and even if included in the article page is difficult to get rankings, the quality of the article requirements of original and high, The same title instead of the promotion staff in the news platform to send a few copies of sticky content may be ranked to bring traffic, so easy to cause the editorial staff work enthusiasm.

4. Other issues-search engine updates, Third-party platform down the right and so let link monitoring seems so unreasonable

Three fragmented, unable to unify the URL

We look at this problem from the perspective of SEO, this must be a site without any help, seoer know URL standardization, is generally the site with WWW domain name with the top-level domain name (without the WWW) merged, the usual practice is to the top 301 jump to the domain name with www, The goal is not to allow Baidu to include the top-level domain name and decentralized preferred domain weight.

So 10 people each day with the parameters of the outside chain, Baidu took these parameters with the domain name, for example is that they put the preferred domain weight dispersed into 10 and then "fragmented", every day to see the number of related domains in Baidu increase, the overall number of increase, in fact, no growth in the site.

　　

Solutions

Of course, the cancellation of these parameters, the URL standardization, to edit the new assessment method, do not blindly use traffic and dialogue such an old way to assess. This article by Xi ' an SEO (http://5w6.net) A5 Starting, reproduced please indicate the source.