The differentiation of leisure food line and line

All walks of life have a miracle, the leisure food industry is no exception, is the so-called "chaotic heroes", the rapid development of the food industry, is bound to create outstanding excellent enterprise. such as three squirrels, paraquat and so on. The development of a business is like a person's life, from birth, growth, expansion, decline and even death. In the coming decades, new product structures, new business models, new marketing channels, some brands will disappear, and some brands will grow at a high rate. Today's enterprises face the future, the most important thing is to choose the right direction, to follow the footsteps of the Times.

New era channel, online sales

In the spring of 2003, Hangzhou Xiasha University City opened a very unique snack shop, with a variety of varieties, delicious taste quickly in the vicinity of Hangzhou popularity. 140 stores were opened in a few short years. It is the familiar e-commerce giant paraquat.

2010, the pace of the pursuit of Paraquat, decisively shut down all the offline shop, the full turn on the front sales. 2012 years double 1100 Grass flavor daily breakthrough 5 million sales; 2014 Paraquat has been a new success to win the whole network sales of the first year, to become the first Internet leisure snacks brand.

From 2012 onwards, the e-commerce platform began to develop rapidly, the achievements of including paraquat, three squirrels, good products, such as the best shops and other enterprises. Take three squirrel as an example, 2014 sales breakthrough 1 billion, 2015 realized revenue of 2.5 billion yuan, 2016 to achieve revenue of 5.5 billion yuan, and maintain high growth trend. Beyond the offline leading enterprises precisely, to the Iraqi part. This is the new enterprise of the Times achievement.

The difference between the line and the line

Consumer groups: The purchase of casual snacks is mainly between the age of 18-35 years old, and dominated by women. This type of consumer has another identity "Internet consumer". Snacks and Internet consumers alike, for the development of online snacks to provide the basis.

Price: high-speed development of logistics and transportation also assists the rapid development of the e-commerce platform, in the case of biscuits, online purchases save time, price and door-to-gate.