The business plan set up by Jinshan Excellence Network

Head   record a .  business plan ..... ........... ............ ........... ....... ...... ....... ...... ... 31. Website positioning ... ..... ..... ...... ..... ...... ..... ..... ... ........... ....... ...... ....... ...... ... 32. Website business strategy ..... ....... ...... ..... ..... ..... ... ............. ....... ...... ....... ...   Increase the access rate policy ............... ......... ............... ....... ....... ...  32)   advertising business promotion strategy ........... ............ ............... ....... ....... ...  33)   column expansion strategy .... ...... ......................................................... 44) 非网主业业务收入策略............................................................ 43.初期基本栏目........................................................................... 44. Extension of the medium-term plan ................... ............... ....... ....... ... 55. The basic column specific plan ..... ..... ........ ...... ..... ............... ....... ....... ... 5 software Column ... ..... ..... ..... ..... ..... ...... ..... ..... ... .......... ....... ....... ....... ....... ... 5 Hardware Columns ... ..... ..... ..... ..... ..... ...... ..... ..... ... .......... ....... ....... ....... ....... ... 62 .  Income Analysis ..... ........ ....... ....... ....... ............. ....... ....... ....... ... 81. The value of intangible assets of the website ... ..... ......... ..... ............... ....... ....... ... 8 The effect of the site is expected ..... ....... ..... ...... ..... ... ............. ....... ...... ....... ... 82. Economic income ..... ..... ..... ..... ..... ..... ..... ..... ... ........... ....... ...... ....... ...... ... 81 revenue expectations ..... ...... ..... ..... ..... ..... ..... ..... ... ........... ....... ...... ....... ...... ... 82 sources of income ... ....... ....... ...... ..... ...... ..... ........... ....... ...... ....... ...... ... 83. Risks and Countermeasures ..... ...... ..... ..... ..... ..... ...... ... ............. ...... ....... ....... ... 94. Investment planning ... ..... ...... ...... ..... ...... ...... ... ............. ....... ....... ....... ... 101. Start funds &nbsp .................... ....... ... .......... ....... ....... ...... ...... ... 112. Advertising expenses &nbsp ........... ....... ...... ....... ... .......... ....... ....... ...... ...... ... 113. Company operating expenses &nbsp .......... ....... ...... ...... ............. ....... ...... ....... ... 124.  The company's daily expenses ..... ......... ........ ...... ............... ....... ....... ... 125. The operation of the second year is expected to ......... ......... ................ ........ ... 125. The operating mechanism of the company is &nbsp .............. ....... ... ............... ....... ....... ... 131.  ... ...... ...... ...... ...... ...... ...... ...... ...... ...... .............................. 132.  The company's shares ... ........ ...... ..... ...... ..... ............... ....... ....... ... 133.  about income and goal fulfillment  ................................................... 144.  the treatment of personal website .................. ............. ....... ....... ....... ... 141 .  Business Planning Company's business aims to establish an online information media, and through information services and advertising to get the corresponding income. The company's expected effect is to make the establishment of the website and Jinshan Company network business Development with the online well-known media. 1.   Site positioning a.  positioning in the online well-known media (fully promote a concept of "online useful", not just spend surfing, there will be a very practical harvest) b.  site content and business results: Quarterly 1.  first quarter, from software and hardware information, Increase the access rate. The visit rate reached the home 20,000 times a day. To achieve an average of 3000 yuan business income. 2.  in the second quarter, to join the existing Community services companies, including finance, games, second-hand information, online sales, life information and other columns, and through the analysis of selected more popular columns. Visit rate reached 30,000 times per month, the average business income of 10,000 yuan 3.  in the third quarter, will be a number of main push column spread out, and personalized requirements for users, to provide personalized information content arrangements. The visit rate reached the home 45,000 times per month, reaching the monthly average business income of 20,000 yuan. 4.  fourth quarter, the promotion of the site's various services to enhance the quality of each column. Access rate reached the home page 5 to 60,000 people, business income monthly average of 35,000 yuan. c.  user-oriented:1.  early for computer enthusiasts to provide practical help for them. 2.  The information of the website into a work assistant for IT staff. d.  Market: Advertising, manufacturers and products to promote the introduction of profit means, and through the visibility to carry out other related business, by increasing visibility, so that the site's intangible assets value-added. e.  Image: The development of Jinshan Company's future network business to develop the focus. 2. Website Business strategy Improve access rate strategy: 1.   Initially through the existing Gao Chunhui and network access to new viewpoints to promote the basis of new sites, now two sites have been the actual access rate has passed million, can be in a relatively short period of time to transfer the rate of access. 2.   In the interview rate reached 100.02 million ... 40,000 at the same time and the same grade of the site to do the icon machine interchange. 3.   Make a number of personal sites for us to link through regular referrals to individual websites. 4.   Update Content 5 for each issue of recommended columns and websites via email magazine.   Make soft advertising 6 by offering free manuscripts to major newspaper media.   BuildingStand personal website Alliance, free to provide a variety of High-quality message Department, Maillist, BBS and other procedures. Advertising business Promotion strategy: 1.   In a certain degree of access rate, and the major media to fight for can do as the "boutique shopping Guide" Such media online information agent, and the major foreign IT companies to negotiate advertising, through a certain period of free advertising published, make detailed access statistics report, if the effect is obviously start charging. 2.   to provide supplier information to collect advertising fees, the specific way above, for free promotion if the effective charging. 3.   in the competitive industry and products select one to two vendors to do free advertising, so that they can stimulate their competitors online publicity, to achieve mutual stimulation after the effect of charges. 4.   Through the mailing list for the daily use of second-hand and supply and demand information sent, when the formation of a certain popularity after the membership of the information published to provide a certain fee. For useful trade information such as classification and aggregation to provide to interested companies. Column expansion strategy: 1.   and interested in online promotion of the company or sales industry to cooperate, the establishment of online information delivery and sales column, designed to pilot E-commerce. 2.   Use of equipment and visibility advantages to cultivate a number of potential personal sites to do column back-up, while the technical provision of these sites and access to support, but the requirements after a good effect and the master Station 3.   attracts talented contributors and companies by recommending and publishing them for free. 4.   Through the online membership system or the establishment of the club fixed a group of netizens, through their support, let them set up some relevant columns. 5.   and some of the more independent and unwilling to merge the personal site to create a column, we provide the conditions and access to support. Non-net main business revenue strategy: 1.   Design a few more mature server-side software and relatively perfect online database system, to promote sales. 2.   through a certain base of access rate impact and page production level assurance, engage in some website promotion and virtual hosting business 3. Initial basic column 1.  software comprehensive information, software downloads, promotion, use guidance, award-winning questions and products sales 2.  hardware business, hardware product introduction and evaluation, hardware anti-counterfeiting, hardware manufacturers information summary 3.  including all aspects of information forum. 4.  Conditional Personal Homepage Services 5.  Internet Guide and free resource pooling 6.  software hardware award-winning market survey, question answering and registration 7.  daily Software Express and Hardware business newsletter for the Interim Plan extension Section 1.   Search Engine "a search engine for software and hardware Information" 2.   Second-hand Information Summary 3.   Book information and Sales 4.   Life InformationExpress (and now the big media cooperation) 5.   Game Information and demo download 5. The following is the basic column specific planning software column a.  domestic and foreign free software download is divided into domestic software trial, sharing version of software and foreign trials, share version of the software two columns 1. Domestic software downloads include domestic, Taiwan, Hong Kong Classification Introduction, download. 2. The foreign software will cooperate with the present popular Chinese patch to carry on the collocation introduction, convenient user use. Chinese-style patches we will be free to download and recommend the way to get. 3.   The software provided is accompanied by a Chinese description B, if the conditions permit. Purchase guide, classify and compare the software, cooperate with supplier information, provide purchasing guidance for users. Set up a special column, the daily evaluation of different domestic software, guide the download and use of the introduction D. Experience in software usage 1. Through the way of award-winning feeds, some common questions are solved. The source of the prizes can be the website's software information CD or a prize for cooperation with the supplier. 2. The questions and answers of some software discussion forum are sorted out and released 3. Set up a question answer message board to answer questions and collect E.   Software performance Comparison 1. Initially, the same tests were performed on software with the same type of function. Give an evaluation (although it is mainly about performance and the difference with other software, in principle, do not publish some adverse information) 2. Through contact and cooperation with the software supplier, we can coordinate with the supplier's market action to test the domestic software products and the foreign software. Try to make a profit. F. Discussion of the Software Forum a. 3 Forums,1.  software World Discussion Area 2.  denounce virus discussion Area 3.  product complaint Discussion Area B. Set up a forum article select area for viewers to download browse G. Software latest information Release a.  mainly collect all aspects of the software information, including domestic and foreign information b.  with software suppliers and chain stores do marketing, engage in promotional activities to take commission or charge a fixed fee c.  set up a sales-selling column, Network user's self-programmed software can be used here to promote the trial H. Software Online service a.  with software production, vendors make software products on the Internet product questions on behalf of the answer, by the supplier and the maintenance of b.  to establish domestic software products sales, use, quality feedback form. By providing these first-hand information to the manufacturer, the investigation costs are extracted. Online product hot buy a. To seek one or two reputable and moderately sized companies, to cooperate with them to establish a sales system, using the network as the front-end. Hardware column 1.  daily market, guarantee price and market synchronization, at the same time to compare several prices, quote section 1   Comprehensive including all aspects of equipment quoted 2)   National area of the offer 3   price history curve and forecast 4)   DailyMarket Analysis 5)   Set up forum 2. Purchase guide, the hardware to classify and compare the introduction, with supplier information, for users to provide purchase guidance 3. The latest market news, including the release of hardware information, Evaluation 1   The latest introduction of hardware information Comprehensive introduction 2)   Foreign hardware information Evaluation Article translation 3   Local Savings Machine Market Analysis Guide (Establish fixed contributors) 4.   Manufacturer profile, a taste of the supplier recommended, but to ensure that quality 1   Beijing and local distributors information provided, including telephone, sales variety, credit and so on 2)   each type of product vendors regularly recommend 3   set up forum 5.   Products anti-counterfeiting 1)   Set up forum 2   collect all kinds of anti-counterfeiting information 6.   Driver download and hardware product manufacturer Information Summary 1   Use interactive test to provide driver and manufacturer Information 2   build a searcher 7.   Hardware Forum 1   overclocking Forum 2)   Complete hardware and a variety of more popular Products forum online survey with IT industry and people's daily life hotspots to conduct Web site survey, according to it and life information sorting, the initial information provided free to the media, After a certain demand after the charge. e-Mail magazine builds daily and weekly mail magazines, mainly through timely and large amount of information to build another system of information dissemination. The initial stage is mainly the introduction of software and hardware business information, in addition to the column will also expand the mailing list. Two. Income analysis 1.   Website intangible asset value 1)   Effect of site expected a.   Visit rate is expected, the visit rate in 3 phases is expected to 1.  in the initial 3-month forecast 20,000 times daily 2.   in the medium to six months after reaching 30,000 people daily 3.   at 12 months after 60,000 times daily B.   Visibility expected 1. In the Chinese website popularity survey ranked top 5 2. Establish an authoritative information release website in Beijing for software hardware and related industries 3. Everyone who is at the beginning of the internet is willing to come here and be the gateway of choice for the Internet. C   Set up software courier, Hardware business Electronic magazine is expected to register 40,000 people a year 2.  economic income 1)   revenue expected in the first year we hope to achieve the return on investment, according to 500,000 Yuan investment in our first year should be a profit of 200,000 yuan. Advertising revenue is expected to be 100,000 yuan, the vendor-specific page income of 80,000, other income of 20,000 yuan. 2 source of income a.   Advertising Revenue a.  page ad revenue, 1.   by increasing the rate of access to a certain degree, and advertising revenues that are approached by large companies such as Intel and HP, each ad is expected to be 2000 yuan one months. Hope to get 4-5 ads. 2. &nbSP; recommended costs for vendors of hardware offers a supplier one months 300 yuan competition, to achieve 30 more stable suppliers 3.   The release of various software products and promotional costs, this is mainly to see market demand. Sales information of one or two software sales chain stores is well done. Stable relations, through the visit rate and the award-winning trial Commission to strive to make 120,000 of the year's profit. B. maillist advertising revenue 1.   through the daily Maillist recommended products suppliers and manufacturers for advertising, a fixed fee per period of 200 yuan. and to establish contacts with the media to secure a fixed customer B.   Vendors page a.  with software hardware vendors to do online information release b.  summary of the relevant manufacturers information for inquiries. Receive a certain information issued by the manufacturer of credit C. Other income A. Work with software hardware and media to do online surveys, and provide a taste for the results B. The establishment of a virtual host and homepage production business, through the virtual hosting business can ensure a significant business income to maintain the site's equipment personnel and communications costs three. Risks and Countermeasures a.  question: we first need to consider what effect it would have on a large company such as the computer, the computer World, Sohoo to enter the field. Once these companies enter this field, will use the relevant channels and the existing market to expand the impact, this time may require us to do in the column and the scope of business to make timely adjustments, in the lack of energy, may need Jinshan Company's financial support. B Question: If the country's policy on online information has changed. In the business process of the website, it is concerned about the copyright, information publishing, piracy and other aspects of the attention, as far as possible to standardize the site information settings. C   Question: Whether the demand for funds will meet the budget, if overspending. If the time is ripe or a good project can be involved and produced, it is possible to fund beyond one year's budget and hopefully there are several ways to help solve the 1.   Jinshan Company If you want to carry out the project optimistic about the additional investment 2.   Jinshan Company to provide paid or unpaid loans 3.   company itself through the guarantee of loans D.   Issues: If the domestic network environment can not meet the needs, the need to establish Shanghai, Guangzhou, 169 mirror as far as possible use of good cooperation and mutually beneficial relations to establish a free resource image. Four Investment Planning 1.   Start-up funds  187600 Yuan 2. One year operation cost  212400 6. The advertisement invests the  50000 Yuan 7. The daily expenditure  50000 the sum of 500,000 yuan is listed below 1 of the required capital investment.   Start-up capital investment projects   units   notes   price (yuan)   Total (yuan) web  Server  1 platform  20000 20000 File Server  1 platform  10000 10000 Microcomputer  3 station  10000 30000 scanner  1  1600  1600 printer  2  3000 6000 burner  1 station  2500 2500 rent bedrooms  1   Zhongguancun near  3000/month   36000    3 Department  3715 11145 Fax  1 Department  3355 3355WEB  server placement cost  65000  65000web  Server Setup fee  2000 2000   meter  1876002. Ad campaign 1). Mainly through the relevant media on the content and characteristics of the site to do soft publicity news release fees. 2). The homepage of the coherent website is connected, as far as possible through the exchange of the way, when necessary advertising input. 3). In the company's business and so on in the relevant media to do hard advertising costs of advertising costs direct input is estimated at 50,000 Yuan 3. Daily operating expenses (year) input project   billing period   memo   fee (yuan)   Total (yuan) 3 Tel    2000 240002 Internet account   Month  600  7200 Consumables   Monthly  500 6000 Gao Chunhui   monthly   salary including insurance  3500 42000 Chenhao zhi   monthly   salary incl. insurance   3500 42000 Yellow   Tao   monthly   salary included insurance  3000 36000 vacant   month   salary including insurance  3000 36000 part-time staff  2 name (month)   staff salary  1600 19200 total  2124004. Annual office costs 50,001). The use of electricity and water in the operation of the company in advance. 2). Hospitality costs 3). Travel 4). Attend various exhibitions or information release exhibition booth costs. 5). Spare parts If there is actual demand for liquidity exceeding expectations, it is hoped that it can be resolved as appropriate.