The color theory in web design

It is indisputable that color is the most important aspect of any design field.

Designers in the decision of a website style, but also determines the site's feelings, and emotional expression depends largely on the choice of color. Color is a powerful tool that all designers should understand when designing a Web page.

First, color terminology

Many of you may have learned some color basics at school, so let's quickly review some of the terminology to better grasp color and use color.

The main composition of the color wheel

All colors can be rendered in one color wheel. In this color wheel, we can divide the color into 3 blocks: primary, secondary and third.

The three primary colors are red, blue and yellow respectively. These colors are the base color, and they make up all the other colors on the color wheel.

By mixing the primary colors together, you can get auxiliary colors, they are orange, green and purple.

Second, the color of the relationship

Descriptive colors have a lot of terminology, and understanding these terms will help us discuss the emotional implications of color and color.

Complementary color is complementary and intermodulation color, they are located in the opposite position on the color wheel. These complementary colours are blue and orange, purple and yellow, and red and green.

Adjacent color is the color of the color wheel, so when the adjacent color together, can be a good match, but there is no obvious contrast.

The third color is made up of intermediate colors, such as yellow-green and bluish-green, which consist of a primary color and an auxiliary colour.

Third, the color group based on emotion

Some color groups are associated with emotions, such as warm, calm, and neutral emotions.

Warm colors can make people feel warmer, such as red, yellow, and orange.

Cool colors are reminiscent of coolness and cold, such as blue, green, and purple.

Neutral color, as the name suggests, does not create what kind of emotion. Like Gray and Brown are neutral colors.

Understanding the color of these aspects of knowledge can be used to help a designer in the design of Web pages without words can express specific meaning and specific feelings, and highlight the advantages.

Types of colors in design

There are two different color systems, and the use of both depends on what you design.

RGB is the color system of the three basic colors "red, green, blue" English abbreviation, these three basic colors are the three primary colors of light. RGB is used on TV computer screens and on any type of screen.

CMYK is "cyan, magenta, yellow, black," the English abbreviation, these colors are the primary colors of pigments, CMYK is transported for printing.

The design on the Web page is based on the RGB color system.

Choose the color wisely and convey the meaning

Color theory is the practice of using the meaning of color to bring the sensory experience to the user. This practical experience plus some knowledge and ideas can be applied to the design of the Web page.