Different companies have different marketing tools, but they all have a common purpose: to attract customers effectively. Today's brands want to use innovative ways to let users enjoy product services, and to win in the competition. So when it comes to web design and marketing, people always associate "immersive experience," which makes it one of the highlights of the buzzwords.
So what exactly is immersive experience? You can think of it as a highly visible web site. Imagine an immersive web site that usually uses pictures or videos as the whole background to attract your attention. Once the Web site is successful, you immediately immerse yourself in the subject matter and get the term "immersive".
The idea of such an interactive Web environment may come from video games, movies or television, and if you succeed, you will be immersed in this environment with ecstasy. In fact, the term "immersion" is often used in virtual reality. As the internet continues to "invade", we find ourselves more and more like "visual animals", so whether you are in the apparel industry or other product companies, the use of "immersive experience" to attract the attention of consumers is very important.
With the continuous progress of science and technology and new tools, the emergence of new languages, immersion network environment has become more extensive. It is hard to say that the immersive experience of that brand site is the most attractive, but the University of Texas football site is certainly among the best. Coach Mack Brown hired the design team right here in 2008 to help build a interactive, fast-paced micro-site.
When you enter the site, longhornstorm.com, the first thing you see is that the team logo appears on a black background, accompanied by cheers from the crowd. After that, you'll be immersed in inspirational videos, pictures and music. In that moment, you will feel as if you have become part of the world and the virtual world is fully integrated together.
The phrase "immersive experience" is not as ostentatious as some buzzwords--at least not yet! It is very much in line with the pursuit of most users, everyone wants to be in the fun of the content of the Web page, each brand should learn how to use their advantages to achieve success, do a good job in order to succeed.
Via:mashable