The real content of the king is after the search engine included

"Content for the King" has almost become the Web site construction and optimization of the truth, not only the search engine special value of quality content, visitors are also more and more like the original unique valuable content. In the exchange of connections, the general weight of the Web site, the volume and snapshot performance are also required. Related to the site snapshot performance, the author has previously written "Why the snapshot is a barometer of the weight of the site," said the site snapshot reflects a trend, a site weight changes in the trend. In fact, the content is also the same, the content reflects a trend, but the actual number of sites included in the amount of the weight can also be changed.

In the "Content for the King," the understanding of four words, many people are mistaken, that the site as long as the content on the line, but neglected the quality of the content. Many webmaster to do content and do content, a lot of copy or false original other has been included in the search engine content, bring more is counterproductive. A large number of plagiarism without quality copy and false original, search engines and not included, even if part of the collection, the weight assigned by the value is not ideal. The key words not only did not get the slightest improvement, even brought the risk of cheating punishment. So we think, put aside the quality of the article itself, published to the content of the website, can be indexed by search engines is the minimum requirements. The real content of the king, is also based on the content of the search engine on the basis of the collection, so that through the number, we can at least from one aspect of the quality of the site to spy.

One, high-quality content less, included must be less

To be sure, the site itself on the lack of content, its included quantity is not good to go there. Some sites, although their content is rich, but such a large number of content, but most copies are copied, or false original. Search engines do not object to the quality of the articles of the mutual reprint, and search engines will easily be found, some of the higher quality of the article is included in the same time there will be several sites. But a website if only rely on copy copy, is unable to support the whole station quality, not to mention the original has a bit of deceptive nature of false originality. A large number of copies and false original, included in the abnormal performance for the first time is included, included in the weekly small amplitude update, also will increase with the content of the site rising, but in the mass update when the number will be reduced sharply.

There is also a situation, most of the content of the site is original, but it seems not how to get the search engine recognition. There are generally two reasons for this troubling phenomenon. First, the original quality is not high, the article point of view or organizational language, similar to what has been included in the search engine content, by the search engine misjudged as false original, naturally not included. There is also a situation, although a lot of content is original, but with no relevance to the theme of the site, search engines that such a piece of paper is purely patchwork, itself does not have much value. Perhaps the beginning of the time, included good performance, but slowly some of the articles will no longer be included.

Second, the search experience poor, included must be less

Like the user experience, search engines also need a good search experience, in other words, the search experience is not ideal site, content collection is not too ideal. Moreover, search engine experience and user experience, there is a great overlap, the vast majority of users experience a good site, its search engine and the weight of the performance is also very good. A good search experience, the first one is the site's load speed and stability. When the search engine crawls the site, in order to improve work efficiency, the spider program generally has the default crawling wait time (just this time, we do not know also bad speculation), a link to a page load if more than the established time, the search engine will see it as a dead chain, give up crawling.

Good search experience, but also show the rich and reasonable chain. We know that the search Spider program is along the link crawling site, in theory, the more links within the site, the more reasonable layout, search spiders crawl depth and breadth of the more ideal performance. Therefore, the internal link is excellent or not, directly related to the search engine awareness and feelings. The role of the inner chain and external links are equally important, how to carry out internal links? The author's previous article, "The chain is also crazy, five ways to build strong internal links", and seriously summed up the search for the chain of five ways. The five methods are also the summary of the author's experience, I believe that as long as in-depth understanding of the implementation of the chain search can be a perfect deduction.

Third, the site was punished, included must be less

Included in the number of less and fewer snapshots appear, through the "site:domain" command query results are unable to find the first page of the site ... Such a variety of phenomena shows that the site suffered the right to be punished. The right to be demoted to be punished by the site, its collection must be very small, and will be less and more, even completely from the search engine disappeared. If a site itself is very rich in content, and the previous search engine performance is also good, but the number is not very ideal, we must carefully consider whether it has been punished. There are many reasons for the punishment, most of them are the reasons for the site itself, the optimization of cheating or optimization over, or the Web site suffered hackers or black chain, security problems.

Frequent revisions to the site will also be penalized by search engines, but the penalties seem more like warnings. For example, we know the search engine 11-bit phenomenon, is a typical site is included in the watch list, to be reviewed. The site in the optimization process, not a point can not adjust changes, but taboo structural adjustment and drastic changes, even if the last resort, but also to step reasonable. There is also a reason for the Web site being punished for the fact that content updates are irregular, or that too much content is updated at once, or too many external links are built at once. All these will cause the search engine's vigilance and suspicion, even gives the warning and the moderate drop the power punishment.

Content is not only the fundamental existence of the site, but also the fundamental search engine existence. Therefore, through some of the phenomenon, such as snapshots of the site, including quantity and timeliness, and so on, can be a little glimpse of the weight of the site and the changing trend. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) view is, regardless of content reproduced or original writing, there is quality and can meet the theme of the site is essential, because only in this way can the greatest possible protection content by search engines included. And as the title said, "The real content of the king is in the search engine included", and then the original point of view again high-quality content is not included, then there is no meaning.