The transformation of operation experience of Tongcheng purchase project: birth or death "three" "new Business opportunity"

After Tongcheng and industry research, we dig deeper into the needs of three target customer groups:

Target customer One: The merchant that settled the platform

In the same city e-commerce or rural e-commerce companies are more concerned about the following 3 questions:

A handling fee is charged for occupancy

B settled by WHO to train, who to promote

C Product Sales after the single, who will do logistics, who to do quality assurance

Target customer Two: consumers

Consumers in the pre-order, mid-and late-stage respectively on the price, cost, and quality assurance has the following questions:

A is the information I bought is true and reliable

B with the city or trans-provincial logistics how can I be as simple as the ordinary goods from the courier harvest or be able to pick up at a fixed point of receipt

C because of agricultural products such as vulnerability, perishable and other characteristics, after the sale of how I guarantee rights

Target customer Three: e-commerce operating Enterprises

E-commerce operators currently have a large base, mostly in the past two years, the emergence of entrepreneurial companies, they have the following characteristics:

A Start-up capital is not plentiful

B No technical support or fixed e-commerce system

C No e-commerce experience, or even basic experience, very blindly follow the industry trends

For the above basic needs, our company has researched the following several mature e-commerce systems and their companies to provide solutions:

1. Ecmall, is the first batch of large-scale use of the b2b2c E-commerce system, the latest update time of year, in the APP and the end of no performance. ecmall One -time authorization for 6 million, because its system is no longer suitable for the current e-commerce environment, the market share is low.

2. ECshop and shopex B2C Span style= "font-family: the song Body;" > e-commerce system, at the end, wap end performance is good. These two e-commerce systems occupy the vast majority of b2c market, Because of its partial Kaiyuan and accept customization, many brand companies are biased towards these two e-commerce systems, licensing fees vague, the official does not provide accurate amounts, so the use of the system of corporate copyright issues is also a potential threat.

3. Rookie b2b2c Mall system SHOPNC, because the early adoption of open source model, has a lot of users, but now the company listed, is the previous use of its source of the company to take clean-up action. At present , SHOPNC does not provide source services, only the use of its system, it is learned that one-time authorization for The million yuan, and to settle in merchants and platform online sales of goods limited system. According to the survey, the use of the system has a copyright controversy over the e-commerce platform .

The above companies only provide general-purpose e-commerce system, and e-commerce system implementation plan, and the cost is expensive. To solve the Tongcheng during the operation period of the excavation of the three customer needs. Above, whether as the target customers of operating competitors, or the e-commerce system providers in Tongcheng's continuing development plan, there are obvious competitive disadvantages.

The transformation of operation experience of Tongcheng purchase project: birth or death "three" "new Business opportunity"